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- 2. ARCTIC MONKEYS LAYOUT USABILITYGRID SYSTEM Arctic Monkeys have always owned a simple but an aesthetic style. The layout of their website is similar to their latest albums design, therefore the album cover and design of the website compliment each other. The grid system they have gives the main factors that represent who they are (what people in general know about them and have the access to mainly) such as their YouTube and Spotify channels including a link to buy their latest album and their shop, promoting them on the side – almost like a reminder How does the website represent the artist? The group is represented as organised and aesthetically creative because they used the album’s design to develop their website’s layout and everything that is available on the website is easy to have access to. The website makes it easy to use because of the grid system and the buttons it contains.
- 3. CONTINUED… BUTTONS BACKGROUND ANDFONT COLOUR INFORMATION How is the brand image communicated? Their logo is communicated throughout the display of the website, similar fonts with black and white colours throughout the whole website, making the audience get a feeling of engagement with the website, making them aware that it the Arctic Monkeys’ website they are on. For the background, only the black colour is used and the font colour is white, making the writings stand out and easier to read; overall, giving it a clear and aesthetic look. At the top of the page, they included some buttons, and when you click on the big ‘Arctic Monkeys’ logo it takes you to the home page too. It also helps you figure out which page you are on by highlighting the buttons in white. At the bottom of the page they also included the same buttons at the top, making it easier to access them even if you scroll down. However, rather than highlightingthe buttons when you go on it, it gets underlined, giving it a simple look. The information presented seems genuine and trustworthy because they also included the fan forums which makes the website look more accessible and friendly, this shows appreciation they have for their fans, not many artists use the but it is a good category to have.
- 4. CONTINUED… IMAGES CONTENT LEGALINFORMATION They also used the grid system in this category (showing the events they have completed), making the photos available for the viewers, and made the understanding of the categories easier by putting up the title of ‘Now Viewing’ at the top of the photos. What is the target audience and how do you know? The target audience is adolescents mainly because according to the fans forum I have read that they put a link of on their website, they seem to be old enough to write forums about the group and make comments based on their appearance, shows or discuss what they could have done better etc. This means the website was created by this company, and they made sure there was no copyright issues by putting the logo at the right bottom of the page. The content consists of all the news, attended events and concerts including some pictures, videos and other social media accounts’ links which are the main information needed on an artist’s website.
- 5. JAKE BUGG LAYOUT USABILITYGRID SYSTEM How does the website represent the artist? Lively because of the colourful opening and the colourful album artwork, and productive as there are many news of him. He may also be seen ‘new’ in the industry because he has included only three albums on the website. The openingpage is very colourful and almost giving the viewers positive energy.It includes his latest album’s artwork for the background, his album’scover and some links below it that gives you differentplatforms that you can have the albumform, his social media links at the top of the page. When you click ‘Enter Site’ on the opening page, this opensup another windowand on that website Jake Bugg’s home page appears where there are his news and tour dates includingsome photos etc. This is a good way of presenting and promoting his latest project, as it grabs the attentionand causes the viewers to explore more. The usability of this website is decent however, it sometimes takes a bit of time to download the pages or some of the contents because of the large images it includes. But in general, all the information on the webpage is clearly represented and it is easy to have access to different links such as ‘Home’ or ‘Store’ on the website. This website does not use a grid system.
- 6. CONTINUED… BUTTONS BACKGROUND ANDFONT COLOUR INFORMATION How is the brand image communicated? Buttons on this website are underlined if you click or go on them which makes it easier to understand which page you are on. The logo on the left hand side at the top of the page takes you to the opening page which is a great way of navigating the viewer. Font used on this website is clear to see as they are wide and big. Background for the opening page is the album cover’s artwork which highlights the album and on the home page the background is white which makes the rest of the content stand out. We can understand that the information on this website is regularly updated because for example, on the ‘Gigs’ page where his tour dates take place, there are no new ones expect the archived ones which means that the tour has ended. Also on the ‘Home’ page the news of him come up, to inform the viewers about the activities he has done. The brand image is communicated a lot in the home and opening pages if we consider the advert, the logo and the same background (that is for the album artwork) in all the other pages, promoting the production.
- 7. CONTINUED… IMAGES CONTENT LEGALINFORMATION What is the target audience and how do you know? The legal information about copyrights is included at the bottom of the opening page, making the viewers aware that the website was createdusing Virgin. This is also included in the home page at the same place. From the images included on the website we can make an assumption that he is quite a new artist, as there are quite a small amount of images present. Content included on this website is enough for a viewer to get to know the work the artist has done. The opening page could have been done to increase the selling of his latest album, as he also included his own advertisement on his website, making sure the album is clearly seen and recognised. He also included his ‘Newsletter’ where you can subscribe and get notifications whenever any news about him come up. Target audience can assumed to be adolescents or teenagers because they are wild and energetic, and this idea is communicated through the colourful layout being used for the website. Also the fact that the artist looks like an adolescent therefore the audience can identify with him.
- 8. SIA LAYOUT USABILITY GRIDSYSTEM How does the website represent the artist? Her website has a unique style, the background gif is from her latest music video, the grid system is on the left hand side if you click on the three lines one under the other, and she included her social media links on the right hand side with a bar for subscriptions. This makes the viewers be aware of her latest production and to find out what it is, causes them to explore the page. The first option on the list of the grid system, which says ‘Sia’, is the home button. In each link, the website keeps its gif style maintained. For example, when you click on the ‘Music’ button, all of her published albums come up with the gif on the background. However, when you click on the ‘Store’ button it takes you to another website that is also Sia’s but has her merchandise. Even though sometimes it takes a bit of time to download the pages when you’re using the website, it is useful because her social media including the grid system are maintained in their places, making it easier to not get lost on the website. The use of the colours (mainly black) and font styles (narrow and sharp) which are aesthetic but gives us the idea that she may be depressed (as dark colours are associated with sadness and the font looks a worrisome problem) as the websites are a representation of the artists.
- 9. CONTINUED… BUTTONS BACKGROUND ANDFONT COLOUR INFORMATION How is the brand image communicated? Buttons at the left hand side of the page are for navigation within the website. Buttons at the bottom right hand side include the media platforms Sia is available on. Information is updated on the website regularly and we can understand this from, for example, if we go on the ‘Tour’ page, it says that ‘There are no upcoming tour dates’ which shows that people can trust this website. In both of the conditions, buttons light up when you go on them, making it easier for the viewers to see. Main colours of her page are usually dark with light coloured fonts so that they stand out, and the font is also the same as the font used for her latest album, again promoting the latest production, which gives the website an identity. The font used consists of narrow and sharp letters which suggests the tender feeling in a sensitive and sad way almost giving us the idea that the artist is slightly disturbed. Also the layout is simple, which furtheremphasises the sadness. This may communicate that the artist may have personal problems and she expressing these problems through her music.
- 10. CONTINUED… IMAGES CONTENT LEGALINFORMATION What is the target audience and how do you know? There is no ‘Photos’ page on this website which is acceptable for this particular artist because she stated that she covers her face for not be well known or that she has an insecurity (http://www.dailymail.co.uk/tvshowbiz /article-2946583/Who-real-Sia-story- wig-wearing-singer-REFUSES-face- contemplated-suicide-battling- alcohol-drug-addiction.html) However, to keep the aesthetic look of the website sustained, there are some images on the ‘News’ the ‘Music’ page. There is no legal information included on this website. The website’s content includes what we generally need to know about the artist, and has information that we can trust. Other information that are not given on the webpage can be found on the internet such as her latest music video’s name. However, for people who don’t know where the gifs at the background belong to, by putting her YouTube page at the bottom can help them find out. If we only consider the website and its context, we could say the LGBTQ youth because one of the gifs at the background had the main characters crying with rainbows drawn on her check. This could be the representation of them. But in general the target audience is adolescents.