The proposal is for a music video for Selena Gomez's song "Come and Get It" that aims to recreate the original video. It intends to film in similar grassy field locations and have the model dancing and roaming the fields. Various camera shots from different angles will be used. The target audience is fans of Selena Gomez and those who enjoy pop music, aged 16-24, who like watching music videos. Comparable products include the original "Come and Get It" music video and Demi Lovato's "Skyscraper" video.

1. HAYDON
MEDIA
Proposal
Producer(s):Ruqaiyah Kaderbhai
Production Title:Selena Gomez – Come and
Get It
Brief:to create a music video
Aim:my aim is to create a music video that includes the basic conventions of a pop music
genre and that entices the audience of pop genre music videos
Description of your intentions: my idea for my music video is simple and doable. I want to
recreate the original music video of this song as it is possible. I am able to get a similar
field/grassy place as to what it is in the original music video. My model will be just roaming
and dancing about in the field. One of the places I plan to go to is Northolt where there are
big hills so I can have a variety camera shots from close ups to high and low angle shots.
There will be visual progression as I will edit the music video so there is faster cuts towards
the end of music video.
Target Audience:my main target audience will be those like the artist and her songs; so her
fans. My secondary target audience would be those who like music that is in the pop genre.
The age would range from 16-24 and those who take interest in music videos and like to
watch them.
Similar Products:similar products would obviously include the original music video of this
song. You could say Demi Lovato’s Skyscraper is similar as well.