Employees are currently reactive and only create career profiles when looking for new jobs. The campaign aims to generate awareness and motivate employees to proactively create profiles to attract opportunities. Success will be evaluated by comparing site visits and profile creations before, during, and after the campaign. The goal is to shift the normal dynamic in favor of employees by encouraging them to access opportunities that come to them by having an online profile.

2. Presently, people are reactive.
They only consider creating a SEEK Profile when they are searching for new
career opportunities.
Problem.

3. Clearly, high levels of job
s a t i s f a c t i o n a r e n o
guarantee of loyalty. No
matter how satisfied an
employee is, prospective
employers can easily get
their attention by offering a
career upgrade.
insight

4. objectives
generate awareness
motivate creation
change perception

5. Steve.
... the grass is always greener on the other side,
however I am not actively looking for another job
but I am always open to considering opportunities
and possible career advancement if approached.

6. Single-Minded Proposition:
Create a SEEK Profile and the
opportunities will come to you.

7. employees’
market

8. social

9. Digital

11. ambient

12. evaluation
Prior to the start,
survey
may be conducted within
the target market
For Youtube video,
number of views,
comments, post
likes and shares
and engagement
will be track
The success of the overall
campaign can be measured by
Comparing the no. of
site visit and seek
profile created
before, during and after the
campaign

14. The Employees’ Market is designed in a way that :conclusion
turns the table in favour of the employees,
something that is done differently, out of the norm.