The document outlines a study conducted to gather feedback on a second music video idea within the electronic dance music genre through a survey. The author created a fictional Twitter account, 'Sarah Green,' reflecting the demographics of the target audience, which is predominantly female and aged 18, to present the findings in an engaging manner. By analyzing audience preferences and social media usage, the author demonstrates how to effectively market the music to the right demographics using platforms like Twitter, Facebook, and Instagram.

1. ANALYSIS OF MY AUDIENCE FEEDBACK ON
MY SECOND MUSIC VIDEO IDEA

2. ● To gain audience feedback on my second
Music Video Idea and the Electronic Dance
Music genre. I created a Survey Monkey
Questionnaire. This asked a variety of
questions to my audience including who they
were, where they shopped and if they knew
anything regarding the Electronic Dance Music
genre, as this was the genre of my new track.

3. ● In order to present my findings in a fun and
imaginative way, I created a Twitter account.
This presentation, I will analyse my results,
explaining to you why 'Sarah Green's' Twitter is
the way it is.

4. ● Firstly, I created a Female to be my account
user as my audience feedback indicated the
majority of my Target Audience whom took my
survey were female.
As you can see from this
example, the majority
being female.

5. ● My user's age also being 18, due to 8/9 of my
responses being from people this age, see
below:

6. For Sarah's online biography, it
stated how much she loved
EDM as well as Pop and
Alternative Music as 3/9 and 5/9
respectively listened to this
Genre of music.
Also changing Sarah's location to “England, UK” as the
Majority of my Target Audience live in places within
England.

7. ● In Sarah's biography, I also stated she was hoping to go to University. The
reason I did this was because the majority of my target audience are
students themselves so I hypothetically imagined Sarah to be an 18 year old
Sixth-Form student hoping to go off to university to study into her early
twenties (which is the age range of my Target Audience). See response
below:

8. Sarah also 'tweeted'/'followed' a variety of
Fashion Brands and high street shops.
These included Primark; New Look
And Urban Outfitters as these are just
A selection of clothing brands my
Audience shop with.

9. ● To reflect my audience's opinions on what they knew about
the Electronic Dance Genre and its features, I posted a
series of tweets to mirror my target audience comments of:
● “expect it to be unique, and strange movements”
● “really loud, repetitive sounds”
● ... See tweets below...

10. ● When asked “What social media do you use
regularly?” My most popular responses were;
Facebook, Twitter, Instagram, YouTube. See
response below:

11. ● Therefore, I created a Twitter account to
present my findings because of this. I
established Twitter was one of my Target
Audience's most popular Social Media site.
Along with Facebook and Instagram, I would
now being able to use this to market my
products as to know what social media platform
would be best for my audience. I also 'followed'
various social media accounts on my Twitter
page to show this.

12. ● I followed Electronic Dance Music related
accounts also as I felt this was apt to really
illustrate who Sarah was representing.

13. ● This was such a fun and exciting way to convey
my audience responses. Creating the Twitter
account allowed me to convey the generation
that love Electronic Dance Music as this
generation are also highly technological and
social Media driven- Just look at the EDM
genre itself, it really can only be created
through the use of media and technology.