This document provides an analysis of two music videos from the genres of house/electronic dance music. For the song "Rhythm of the Night" by Corona, the summary notes that the quick edits and dancing fit the feel-good but agitating nature of the genre. Camera work uses various shots and computer imagery to maintain a euphoric feeling. Scenes take place in various outdoor and indoor locations. For "Clarity" by Zedd featuring Foxes, the summary states the video has a conceptual, disorienting style fitting for electronic music through its disjointed narrative and hallucinatory camera work, including computer-generated imagery and shots of the artists. Both videos aim to match the visuals and
Q1. IN WHAT WAYS DOES YOUR MUSIC PROMOTIONAL PACKAGE USE, DEVELOP OR CHALLENGE THE FORMS AND CONVENTIONS OF EXISTING MUSIC VIDEO/ PROMO PACKAGES?
by Holly Faupel, A2 Media Student.
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
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• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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1. Music Video Research
Genre: House/ Electronic Dance
Artist, song/link Genre Thoughts
Corona- Rhythm of the Night
(https://www.youtube.com/watc
h?v=u3ltZmI5LQw)
Electronic Dance Music
(Eurodance)
Overall: The video fits perfectly
with the genre of the song. I
always feel house/electronic
dance music can be agitating
and although feel-good, that is
certainly the case in Corona's
video.
The quick edits and Corona's
almost freestyle Voguish
dancing between the various
locations only adds to the
discomposure of the video.
Camera work
The feeling of euphoria usually
associated with House and
Electronic Dance Music is
maintained throughout this
video through its camera work.
For example, it uses a variety of
camera shots such as zoom-ins,
zoom-outs, high angles, low
angles, wide-shots,
extreme/medium/ close-ups
along with computer-generated
imagery.
2. Here are examples of the
Zooms:
EXAMPLE ONE (there are
many exemplified here)
EXAMPLE TWO
Mise-en-Scene
There are various elements of
Mise-en-Scene throughout. For
example, as seen in the above
screenshots, Corona appears in
various locations along with
3. two extras (who are both at the
Fairground); these include
being atop a hill, as seen here:
Within a Fairground setting:
At the end of or in an authentic
looking street/town/city:
Or uses green-screen or
6. Throughout the video, Corona
remains in a black trouser suit,
with very bold earrings,
straightened curly hair.
Editing
Every piece of media needs
editing. On the whole, this
video is made up of various
separate location shoots or
green-screen/computer
generated imagery that had
been edited together to create
the hallucinatory effect of the
end product.
I really like the
discombobulated style of the
video as I feel it matches with
the disorientating feel of the
genre.
The various shots often fade in
and out of each other.
Sound
The sound within the music
video is digetic, the visuals
begin and end with the music.
7. When the song beat kicks in,
the video's visuals too become
powering.
Zedd ft. Foxes- Clarity
(https://www.youtube.com/watc
h?v=IxxstCcJlsc)
Electronic Dance Music Overall: Fitting with the genre
of Electronic Music, this video
is extremely conceptual,
disorientating and unusual.
This is portrayed through not
only concept but also includes a
very disjointed narrative
(assumably to the genre)
Camera work
Electronic Dance music is
associated with agitation and
possess a sense of hallucinatory
confusion. Zedd's music video
follows these conventions
through the video's camera
work. For example:
(mirrored visuals)
8. VIEW EXAMPLES HERE
AND HERE
Aside from the heavily
computer-generated imagery
within the video, there is also
narrative. This narrative is
showcased through a variety of
shots including:
ESTABLISHING SHOTS
Weather Shots (Panning Shot,
taken from moving vehicle)
Loose Framing
Wide Shots
9. Very Wide Shot
Cut-ins
SHALLOW DEPTH OF
FIELD – EXAMPLE HERE
Mid-Shots
Extreme Wide-shots
Aside from the narrative shots,
there are also segments of the
10. video evidently filmed in front
of a studio green screen,
exemplified below:
These being of the featured
artists and the performers
within the video.
Close-up/over-the-shoulder
shots are also featured
abstractly- almost like a
painting by Johannes Vermeer-
see below:
Mise-en-Scene
There are various elements of
Mise-en-Scene throughout the
video. For example, locations
of:
The Desert
11. The Streets of Urban America
Studio Green-screen Shoots
Within Caves
And then, the computer-
generated imagery
Costume/make-up: The
artists/performers within the
video are not seen to be
wearing clothing or make-up
too extravagantly. For example:
12. Here, Foxes is seen wearing a
nude coloured lace texture
dress. See here also:
While in the early narrative, she
is seen to be wearing a denim
jacket. However, toward the
end of the video, she is again
seen in the car with the male
protagonist, who remains
unchanged with his costume,
wearing an 'F' for FOXES
green Jersey:
The male protagonist within the
video is seen sporting a similar
13. costume throughout the videos
entirety, despite being featured
in the various segments. For
example, above, during this
green-screen shot, he is
portrayed as the typical “Indie-
heartthrob” with long hair and
facial hair, wearing a white T-
shirt and a leather jacket (think
Danny Zuko).
Here, adding to this is the
cliché ripped jeans and trainers
look.
The song's creator is seen here
wearing a blue shirt and black
jacket, very casual.
Editing
Editing is one of the main
elements of Zedd's video. The
reason behind this is due to the
quick pace of the Electronic
Dance Music, the video too
needs to match.
Obviously, all of the video is
edited for the entertainment of
the viewer. In Clarity's case, to
not only tell the narrative and to
feature shots of the
performers/artists, it also
visually stimulates the viewer.
For example, in the below clip,
see how the video builds
tension, along with the song
14. and the thought beat that takes
place as the computer generated
imagery begins, as the song's
beat drops. The computer
imagery then stopping when the
beat calms again:
http://www.tubechop.com/watc
h/7701741
Sound
The sound within the song is
digetic. As previously
mentioned, the visuals within
the video coincide with the
sound; with the visuals
reflecting the mood and tone of
the song/sound.