2. How does the website represents the artist?
The website represents the artist in a positive apposed
as the website uses light, colourful illustrations of the
images of her. The website haves a majority of different
camera shots such as on the front page there is an
establishing shot for one of her songs as it sets the
location that the music video is filmed in (probably) in
California, USA. Also there is plenty of music videos that
were embedded for VEVO (YouTube) to allow the fans to
easy watch her music videos for her songs or to re-find
and re-watch her previous song’s music videos.
The general layout of the website for the music artist –
Lana Del Rey’s is simple and easy for the audience to
look around and look at the different pages of the artist.
The website shares all the required information that the fans would like to
know about Lana Del Rey, as the website shows that she keeps her fans up
to date with information such as upcoming tours and new released
albums.
There is plenty of close ups of Lana Del Rey that’s on the website that
shows her; this allows her to have a general appearance in the world, as
people can acknowledge and pick her out of the crowd with her face.
Furthermore the website can represent the style in which she uses for
song’s music videos, that she keeps her music videos classical and ordinary
but with using today’s technologies . This indicates that she applies a
narrative to her songs that she also gives the song a different way of
showing her song, for example in her new album she is dressed up like a
bride who’s telling her story and used a camcorder effect for filming the
music video.
3. What is there for the first time fan who may
never have heard of her?
On the Lana Del Rey’s website, there is 7 tags that
separates the information about Lana Del Rey and her
songs into sections. This allows the first time fan to easy
look around and gain an understanding about her and her
style of music videos with freedom. For example there is a
page on her website that shows the audience Lana Del
Rey’s news that this page informs the audience about
upcoming news or information about new things that is
new to the website. Such as there is a link that allows the
audience to watch her new music video that was put onto
the website on the 1st August 2014.
And on the main homepage to the website, there is some
pictures and videos of each of the 7 tags that allows the
fan to simply scroll down if they don’t know what they are
looking for. Furthermore there are links to other sources
like Facebook and twitter that links the website to social
media platforms that allows a bridge in-between the
website and social media that allows the fans to gain
access to both internet pages.
Even more, the website shows all her albums and
photographs of Lana Del Rey from general camera shots
of her or important moments in her career or weird
images that inspired her or just there for fun as well as
album covers.
Spotify
Facebook
Twitter
Google+
Instagram
YouTube
Apple
4. What is there for the fan who wants to find out more about the
artist than just her latest album?
The Homepage
- This links all the
tags together to
the main page of
the website.
- This allows the
fan to got back to
the main page if
they get lost or to
find and have a
brief show of all
the pages within
the website for
Lana Del Rey.
News
- Informs the fans about
new posts or images or
videos upload to the
website that maybe
applying to them.
- As well as this page is
used to help the fan to
find new information or
watch new videos or see
new images.
Live
- This page shows the
live videos about
the tours and gigs,
that she filmed to be
posted on this page.
- This allows the fans
to see new footage
of her performing
live at her gigs or
tours singing her
songs.
Music
- This page shows all her
songs and albums that
she has released that
allows her followers and
fans to see new music
videos or re-watch old
music videos.
- This allows the fans and
followers to see them
without finding them
through google or
YouTube.
- Furthermore allows her
to be in control as she is
allowed to see how
offend her music videos
get watch by her fans and
followers.
5. What is there for the fan who wants to find out more about the
artist than just her latest album?
Gallery
- This shows all the images of
her, album covers and images
of her friends.
- Also this page allows the fans
and followers to see all the
images that was uploaded to
the website and re-see/remind
them about the previous,
pictures of her and friends.
- Furthermore these images
shows her that she haves
another side that she isn’t just
a music artist.
Videos
- This page shows all Lana
Del Rey’s music videos,
and allows fans and
followers to easily find a
music video for one of her
songs.
- A space on her website to
store her previous existing
music videos, that they
will not get lost.
- Stops her work from
getting lost from the
endless amount of music
videos on YouTube.
Store
- Allows the fans and
followers to buy her
albums online from
her store.
- Also this allows Lana
Del Rey to see how
much does her fans
and followers visits
and purchases her
music or
accessories.
Sign in
- Allows the Fan
to become a
follower to
Lana Del Rey’s
website and
receive new
information
about her new
release songs
and music
videos.
- As well as new
uploaded
images of Lana
Del Rey.
6. How does the website make use of multi-media and
demonstrate technological and cross media
convergence?
The website uses a mixed of cross media convergence to get
fans and audiences to visit her personal website for her
music. On the website itself there is symbols for links to
other social media platforms at the top right corner; there is
a Facebook, Twitter, Google+, Instagram, YouTube, Apple and
Spotify.
For example: this allows the fans to be able to access Lana
Del Rey’s Facebook page or Twitter page without the need to
find her Facebook or Twitter page through Facebook or
Twitter. Also this allows a ‘bridge’ in between the website
and social media platforms that allows the fans to be able to
get access to them both easier without finding them the hard
way round.
Furthermore the website uses modern technology to make
sure that Lana Del Rey has the ability to reach all her fans
over the internet as she is allowing her images and music
being shared across all social media platforms.
