The website has a minimal black and white design with sections divided by buttons. The home page promotes Kehlani's new single and music video through images and audio previews. The "Shop" button links to a merchandise page while the "Tour" button links to a page with more information and dates about her upcoming world tour. The "Videos" page features Kehlani's music videos and her first promotional video. Options throughout allow fans to engage with Kehlani's social media and streaming platforms.

1. By Viktoriya Pavlova

3. The layout of this website
is a long scroll.
The background is black, and the
font color is white or yellow. This
theme is maintained around the
whole website.

4. The Buttons divide
all content into main
sections
Title of the
Post/Announcement
An option of sharing the
news on social media
platforms (Facebook,
Twitter, Google +, Tumblr
and Pinterest.

5. The 'News' page provides
Information about the
newest events surrounding
The Weeknd
Announcement about
the release of part 3 of
his tour clothing lineAnnouncement of previous
collection release
Announcement of a
second leg of his
world tour
Music Video
Release Announcement
An option for viewers to
save information in order
to review later
Promotional pictures
of models wearing his
new collection (more
available by scrolling
down)

6. Poster for the second part
of his tour (latest
announcement)
Opportunity to subscribe
and receive news as soon
as they are released.
User portal – fans can
make their own accounts
connected to the website
and receive privileges as
members.

7. Posters for his newest
singles (and most popular
singles at the bottom)
Information on where to buy/listen
to each single (most popular
streaming services – Spotify and
iTunes and a longer list of streaming
services if clicked on 'Listen')

8. The latest music
video is put on top
of the music videos
page, in order to
advertise it.
An option to share the video
on popular social media
platforms (Facebook, Twitter,
Google +, Tumblr and
Pinterest.
Latest music videos
Videos of The Weeknd
performing live.

9. Buttons dividing all
the merchandise into
categories
Information about
delivery
Images of the
products, including
information about
the quantity and
price if available.

11. Home Page is full of images announcing different events surrounding Rihanna.
Images become colourful when the mouse hovers over them.
Buttons navigate to different
sections of the website, including
redirecting links to other pages
The Colour scheme of the
website includes light, pastel
yellow, black and gray

12. News page provides information about
the latest events surrounding Rihanna,
including releases of her beauty
campaign, movies she stars in and music New releases of
her makeup line
Fenty
Announcement about a
movie she stars in
New
release of
her fashion
line Fenty
New music releases

13. Latest music video releases of her
collaborations with other artists
Behind the Scenes compilation of
her latest music video
A live concert video
A video of her latest
'meet and greet' with
fans
A teaser of her new music video

14. Photoshoot with W Magazine
Her latest Magazine
cover – Elle
photoshoot
Pictures from her
Fenty release
Her CR fashion book Pictures from her world tour Rihanna making an appearance at the 2016 Brit Awards
Pictures of her recording her latest
album, celebrating the anniversary
of its release

15. The posters of her
latest singles
Options of sharing the
song on social media
Official Lyrics
of the Song
Options of
buying/
listening to
the song
Release date

16. The next Button
(Beauty) redirects to
the website for her
makeup line
This tab includes video previews of
makeup and makeup tutorials
Information about the makeup line
User portal
An opportunity for fans to receive
updates on new releases
This tab includes a look book of
Rihanna's public and music video
appearances that feature products
from this line
Newest lipstick release

17. Preview of the new
release of her Fenty elf
creepers
A picture of her
collaboration with
another fashion
line
Photoshoot of her newest
collaboration with Puma

18. This page is reserved for information on
her tours. As her most recent tour is
over and she hasn't released a new
album, the page is empty.

19. The next Button (Charity) redirects
to the website for her own charity –
the Clara Lionel Foundation

20. The Bio Button leads to a long
scroll-through page containing
information about Rihanna and
her rise to fame

21. The next Button (Shop) redirects to
the website for her merchandise,
including her tour merch and items
promoting all of her branches
(makeup, fashion, music, etc)The next Button (Stance Socks)
redirects a website of her recent
collaborator, promoting her new
socks collaboration
The Button Fragrance
provides information
about her fragrances, as
well as where to buy
them from

22. This page lets fans sign up for a
newsletter, involving any type of news
regarding Rihanna, such as makeup,
fashion, music and fragrance releases, as
well as announcements regarding her
brand.

24. The layout of this page is very
minimal, with only two tabs
and a scroll through home
page
The two buttons on this page are
'Store' and 'Tour'. While 'Store simply
leads to a link of her merchandise
page, 'Tour' leads to another section
of the website with more buttons
including information about her and
her brand
The dominating colours of
this page are white and
orange.
Her newest music video

25. As we scroll through the
homepage, we see her
newest single and video
releases.
Information on where to
listen to her new song
Information on
where to buy her
new song
The poster for her new
single
Official audio release of
her newest song
The colour scheme of this
page changes as you scroll
through, with white always
being a dominating colour,
but the background colour
changing gradually from
orange to yellow and then to
peach.
Her Music video for her
song above

26. This page shows her
newest merchandise,
including price and an
option to sign up for a
customer account
The 'Shop' Button redirects
to a page where fans can
buy her merch.

27. The 'Tour' page redirects to a new section of
the website that is otherwise not available,
serving as a portal. This allows fan to explore
the website and triggers their interest.
Poster with the dates of
her world tour.
Buttons lead to more
information about
Kehlani's brand.
The colour scheme of this
page is light yellow and pink,
which matches the backdrop
of her album she is touring –
Sweet Sexy Savage

28. Information on Kehlani's
background story, her
breakthrough and her rise
to fame
A picture of Kehlani for fans to see her in
a more 'natural' and honest way – black
and white helps direct the attention
towards her face features, without the
distraction of colours.

30. A promotional video of her as an
artist, including short videos of
her, showing her as a unique
personality, to which her target
audience can relate.
The Videos page contains her latest
music videos, with a promotional,
introductory video at the bottom (the
first look fans had of her)
An opportunity for her followers to find her on
different social media platforms and engage with her,
creating a connection between the artist and the fans.
It also includes her apple music and Spotify links,
helping people find her on streaming services.
A subscription option, where subscribers get
instant updates on announcements and new
releases connected to Kehlani and her brand.