This presentation summarizes problems faced by a company and proposes solutions. The main problems discussed are infrequent customers, lack of an order cancellation system, over-emphasis on website/catalog/phone selling, strong competitors, and long delivery times. Solutions proposed include improving advertising, promoting in-store shopping, differentiating the company, and implementing demographic customer segmentation based on recency, frequency, and monetary value. The presentation concludes by asking if there are any questions.