Organization / Workplace

Location

Occupation

Industry

Retail

About

Highly resourceful with the ability to drive brands forward through innovative schemes and concepts. Possessing a proven ability to make a strong impact with research based strategy leading to driving sales. I have 12+ years of experience in visual merchandising & integrated marketing communication for diverse product categories (like Fashion, Mobiles Consumer electronics, Fitness, Lifestyle and FMCG) out of which last 3 years have been in integrated marketing communication. I have fashioned solutions which are led by consumer buying behaviour for Pan India stores across channels leading to an remarkable increase in sales, impactful brand visibility and enhanced shopper experience.In ...