Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
The Key Role of Culture in Place Brand Strategy for Destinations, Cities and ...Malcolm Allan
"The Role of Culture in City Branding - Lessons for Nation Branding", a presentation given to the 2014 Forum on Cultural Diplomacy in the Commonwealth at the Universal Peace Foundation in London on 15 October 2014. The presentation by Malcolm Allan of Placematters Ltd. explores the vital role that culture plays in building a place brand and explores its contribution to the Cork Region brand strategy in Ireland, unveiled in October 2014.
The Benefits of City and Regional Branding - Presentation to Local Authoritie...Malcolm Allan
This is the presentation I gave at Gardermoen Airport in Oslo in June 2014 to the mayors of the Oslo City region on the benefits of city and region branding and the important role that regional airports can play in brand development and promotion.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
A fast & inspiring look at retail that blends both the physical, digital and emotional to create experiences that are increasingly more unique, engaging and personalized through their product & service offerings. Join the Retail Design Institute’s session to explore how landlords, retailers & designers are harnessing the power of design to differentiate their offer by connecting with customers in more meaningful ways. Presented by James Farnell at the Euro-a-Go-Go Breakfast Forum for Euroshop 2017, Dusseldorf.
Маркетинг и Брендинг в International Trade & Development SCG International
Маркетинговая стратегия и брендинг как инструменты увеличения стоимости товаров и адаптации на международных рынках. Увеличение прибыли через эффективности.
No name vs. Brаnd.
Find out how digital solutions can enable brick-and-mortar retailers to provide an enhanced customer experience. By marrying offline strengths with digital advantages traditional retailers can offer a more ‘connected retail’ experience across channels to customers and win in the digital era.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
The Key Role of Culture in Place Brand Strategy for Destinations, Cities and ...Malcolm Allan
"The Role of Culture in City Branding - Lessons for Nation Branding", a presentation given to the 2014 Forum on Cultural Diplomacy in the Commonwealth at the Universal Peace Foundation in London on 15 October 2014. The presentation by Malcolm Allan of Placematters Ltd. explores the vital role that culture plays in building a place brand and explores its contribution to the Cork Region brand strategy in Ireland, unveiled in October 2014.
The Benefits of City and Regional Branding - Presentation to Local Authoritie...Malcolm Allan
This is the presentation I gave at Gardermoen Airport in Oslo in June 2014 to the mayors of the Oslo City region on the benefits of city and region branding and the important role that regional airports can play in brand development and promotion.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
A fast & inspiring look at retail that blends both the physical, digital and emotional to create experiences that are increasingly more unique, engaging and personalized through their product & service offerings. Join the Retail Design Institute’s session to explore how landlords, retailers & designers are harnessing the power of design to differentiate their offer by connecting with customers in more meaningful ways. Presented by James Farnell at the Euro-a-Go-Go Breakfast Forum for Euroshop 2017, Dusseldorf.
Маркетинг и Брендинг в International Trade & Development SCG International
Маркетинговая стратегия и брендинг как инструменты увеличения стоимости товаров и адаптации на международных рынках. Увеличение прибыли через эффективности.
No name vs. Brаnd.
Find out how digital solutions can enable brick-and-mortar retailers to provide an enhanced customer experience. By marrying offline strengths with digital advantages traditional retailers can offer a more ‘connected retail’ experience across channels to customers and win in the digital era.
The retail industry is in the throes of transformation. Multi-channel retailing has become the norm of the day with the advent of mobility and self-service models. Retailers are seeking to stay ahead of the technology curve and meet new customers’ demands and buying behavior. Today’s customer is more consummate and discerning and not averse to sharing personal information for a better and perhaps preferential treatment. Thus, retailers are seeking to be ubiquitous in today’s digital world trying to garner customer information in their efforts to maximize their reach and points of sale. The role of modern identity management in the retail industry thus plays a dual role. Managing the identity of the customers while grappling with the employee identities to meet the challenges of the reality of remote operations. In this context, we make a cursive examination on the transformation in the retail industry and the data driven decision making that is expected to drive the industry. We also shed light on one of the world’s most renowned identity management infrastructures—in the United Arab Emirates (UAE)—and examining how reliable identity management systems can facilitate and enable the retail industry in their digital transformation.
Digital Transformation in 2015: Laying the Groundwork for SuccessPerficient, Inc.
Digital transformation is defined as, “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.”
Digital transformation is driving the way you interact with customers across all channels. It touches all aspects of your business including cloud, customer experience, eCommerce, integration, CRM, digital marketing, mobile, collaboration, analytics and Big Data solutions.
To help you prepare, Perficient presents a webinar series focused on laying the groundwork for success with your digital transformation strategy.
Our webinar covered:
-What digital transformation is, and why it’s important
-The technologies driving digital transformation
-What governance, silo breakdown, and process changes are involved
-How to get started with your digital transformation initiative
iMedia Brand Summit "Reengineering Omni-Channel Marketing to Drive Revenue"MediaMath
Edwin Lee, VP Strategic Accounts, MediaMath presented at the iMedia Brand Summit, September 2014. His presentation is titled "Reengineering Omni-Channel Marketing to Drive Revenue."
eMarketer Webinar: Retail Ecommerce Outlook—Tallying the True Impact of DigitaleMarketer
Ecommerce sales continue to grow as a percentage of overall retail, but the true impact of digital shopping goes far beyond the final click. Topics in this webinar include: What does double-digit growth in ecommerce sales mean for retail overall? How are innovative retailers responding to the convergence of digital and physical shopping? How do tablet and smartphone usage differ, and what does it mean for digital shopping and buying?
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital10x Nation
Our world is on the precipice of a major paradigm shift in business.
The age of cumbersome corporate giants is coming to a close. And the age of the agile exponential business is coming online.
The pace and scope of growth in technology has made the status quo model of scarcity-centered business almost completely obsolete.
On the flip side, these ever-accelerating technologies are allowing abundance-minded businesses to do far more with far less.
Embracing exponential practices like cloud computing, crowd-sourcing, and staff-on-demand have allowed a new generation of companies to experience unprecedented growth, scalability, and agility.
But how can embracing these exponential changes affect positive change in your business?
The Work Ahead: How Digital Thinking Separates Retail's Leaders from LaggardsCognizant
In this installment of our Work Ahead series, we focus on the impact of digital transformation on the retail industry and the surprisingly wide gap in how digital leaders and laggards perceive the digital future and are approaching the necessary changes to succeed.
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
Presentation given by Douglas Smith of HolyTornado! at the Marketing Innovations Summit in Genk, Belgium on the need for innovation in retail. http://www.marketinginnovation.eu/
Hoger rendement met google ad words voor smit mode 201114valantic NL
Smit Mode is een fashion retailer met 19 filialen in Zuid-Holland. Naast haar fysieke winkels heeft dit familiebedrijf sinds 2011 in de vorm SmitMode.nl ook een eigen webshop. Smit Mode is een performance based samenwerking aangegaan met ISM eCompany voor haar Google AdWords programma. Arjen vertelt over het eerste succesvolle samenwerkingsjaar waarin opbrengst uit Google AdWords meer dan verdrievoudigde en de kosten-per-transactie (CPS) fors afnamen. Van Arjen krijg je concrete tips voor data analyse en optimalisatietechnieken om meer rendement te halen uit jouw Google AdWords search campagnes.
In deze presentatie gaat Karel in op de toekomst en mogelijkheden van Omni-Channel retail. Karel maakt een vertaling van ruim 25 jaar opgedane ervaring naar praktische handvatten hoe u de hedendaagse consument via verschillende kanalen kunt bedienen. Wat wil de consument nou echt en wat betekent dit voor uw organisatie? In deze presentatie krijgt u tips over hoe een Omni-Channel strategie klantgericht wordt geïmplementeerd. De volgende elementen worden aan de orde gesteld: de kansen van Omni-Channel strategie zien en benutten, waar in de Customer Journey liggen uw kansen en u krijgt inzicht in de eisen van de consument.
Special shows require special positioning - how Clarion launched a million pound global portfolio of Mobile Money Transfer confexs
By: Håkan Gershagen, Commercial Director, MacBrooks, London, UK
replacing Kieron Osmotherly, Group Director of Production, Clarion Conferences, Clarion Events Ltd., London , UK
The Digital Product Blueprint: How to Create and Sell Digital Products That G...Lucky Gods
Ditch the 9-to-5 grind and build a digital empire that shines! ✨ "The Digital Product Blueprint" is your secret weapon, packed with insider hacks to transform your knowledge into cash-flowing digital gold!
Imagine:
**Waking up to automated sales notifications pinging your phone like clockwork! **
Sipping your latte while your digital products work tirelessly for you! ☕️
**Trading in "boss" for "entrepreneur" and designing your dream life! **
**Inspiring others to ditch the cubicle and embrace the freedom of digital income! **
Get ready to:
**Uncover the golden formula for crafting irresistible digital products people crave! **
**Master the art of identifying profitable niches that scream "buy me!" **
Craft compelling content that sells itself, day and night! ✍️
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Unlock the secrets of marketing magic that turns strangers into raving fans! ✨
"The Digital Product Blueprint" is your roadmap to online freedom and endless income potential!
**So grab your copy, fire up your laptop, and prepare to launch your digital dream into the stratosphere! **
Clive Woodger's presentation at 16th APRCE (Asia - Pacific Retailers Convention & Exhibition, Istanbul, September 2013) on the importance of brand strategy for successful commercial design
Airline Retail Conference - Social Media and Luxury - Ruth HarrisonThoughtworks
Airline travel has always been deemed exotic, and its mystique and the status it gives all passengers offers the perfect environment for the social media led enhancement of brand reputation. Overwhelmingly inflight retail is the place for luxury brands. For a start, behind each purchase is a story...
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
In the digital age, custimer service means far more than answering a phone call or replying to a mail or handlinga complaint.
It is going beyond these basics and enabling a great purchase & usage journey for the customer.
This presentation hopefullt helps you think, what are the pain points for customers & how can we ease them? what are teh pleasure points and how can we enhance them and most importantly how can we value add beyond what they expect and digitally delight them.
Happy reading...may it provoke you!
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Similar to The Ultimate Retail Brand Experience - Bogota 2015 (20)
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
Презентация "Искусство создания среды обитания". Создание пространства, в котором людям приятно находиться. Успешный брендинг пространств для проживания, работы и досуга.
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
7. “In a world where screens are woven into our lives, there are
more consumer-initiated touch points.”
Google
The Empowered Consumer...
...Transforming Retail
8. The balance of power has shifted to consumers - they are
setting the agenda for retailers to follow”
The empowered consumer...
9. The impact of digital technology:
Changing consumer
mindsets and behaviour
10. An age of constant connectivity...
... and instant gratification.
11. REPUTATION
Respect me: Focus on consumers, not on devices -
create a personalised experience
KNOWLEDGE
Know me:
UNDERSTANDING
Recognise me:
ENGAGEMENT
Interest me:
Appealing to the empowered consumer mindset
12. Key influence generation
“By 2015 Millenials will be 75% of the workforce and will influence 74% of
buying decisions”
13. “Thanks to globalization,
social media, the
exporting of Western
culture and the speed
of change, Millenials
worldwide are more
similar to one another
than to older generations
within their nations.”
14. Ways to win the Millennials
HELP THEM DO SOMETHING MATCH THEIR LIFESTYLE
FEEL AUTHENTICENCOURAGE PARTICIPATION
DISRUPT THE STATUS QUO
ENGAGE INSTEAD OF ADVERTISE
15. “The emerging millennial
generation in Colombia
comprises over 16 million
people who are changing the
way businesses promote their
brands”
Colombia’s Millennial Momentum
16. Internet Use in Colombia
Ranks third in Latin American internet use
Brazil - 118.6m, Mexico - 56.1m,
Colombia - 31.6m (some sources say 28.6m)
Increased use of mobile internet
24m Colombian users in 2014
58% increase compared to 2013.
Promoted by government
“Widespread adoption of the internet and
the development of a nationwide digital
ecosystem.”
Sources: emarketeer and comScore
17. Higher than average monthly usage
1,404 minutes a month online (Latin American average is 1,298, European
average is 1,659).
No 2 in Latin American ‘page consumption’
Per visit, Colombians consume 37 pages of Internet content (Brazil is no 1).
Online purchases
52% of Colombian Internet users made an online purchase of a good or
service In 2014.
Social Media
Per day, Colombians spend 13 minutes on Facebook (over 93% of social
media time is spent on Facebook with 54 million Facebook likes a day), 6
minutes on YouTube and 68% use Twitter at least every couple of days.
Sources: emarketeer and comScore
Internet Use in Colombia
20. brand naming
visual identitysignatures
marketing communications
architecture
exteriors
environments
planning circulation
zoning
merchandising communication
signage point of sale
service
offer...products...
services...
attributes
...’known for’
...added value
values....ethos
image...personality...
profile
Touchpoint Synergy
Creating positive market differentiation
21. Value
More for Less
Bargain hunting
A different kind of “guilty pleasure”
Price led but value driven
pragmatic .. careful… planned shopping
“Constrained consumers”
The best quality at the best price
A good ‘deal’ … every time you shop
Quality …
Choice …
Experience … environment/service /process
Customer Mindsets, Motivations and Lifestyles
22. Customer Mindsets, Motivations and Lifestyles
Convenience
Fast...Simple...Easy...Accessible
What I want
When I want it
How to get it
“Total convenience...to your door...to your store”
I want it now!
24. Sustainability
Environmental...ethical...social...
Consumers want to feel ‘good’ about what they buy
How was it procured, grown, reared, caught, manufactured, transported?
People...Planet..Profit
Emergence of the ‘principled consumer’
Did it harm the environment, people, communities?
Was it ‘Fair Trade’? CSR industry - differentiated by values
‘Look behind the label’ …. M&S
Customer Mindsets, Motivations and Lifestyles
31. Multi Brand Strategy
X5 Group: Pyatyorochka Discounter.
Creating clarity, making it easier and more efficient
32. Hypermarkets Lifestyle pitstops / centres - “everything for your life”
More than functional warehouses
Providing services and non food -as well as food
Acting as community destinations
Retail theatre...
events / workshops /parties
40. Creating a Brand Personality...Signatures
identity audit
- BRANDMARK CHARACTER NOT DESCRIPTIVE OF
OFFER
- NEEDS APPROPRIATE PERSONALITY
- TYPEFACE SHOULD LOOK MORE FRIENDLY
52. “For every man that feels
comfortable to leave DIY
to someone else, there is
a woman who wants to
do it herself.”
“DIY is no longer about
necessity, but more about
the pleasure and pride
someone gets from the
creation of something
new - a transition from
fixer to maker.”
From DIY to CIY: ‘Create it yourself’
73. Primark: fashion-forward designs, bargain prices
“It’s everyone’s fashionable
guilty pleasure, a retailing
powerhouse that’s perfected
the art of mixing low prices
with high fashion.”
“Stronger, on-trend ranges that have made
it a clear winner in the ‘hauling’ trend, which
sees customers sharing pictures and videos
of their shopping sprees at value retailers.”
No digital channels but 278 branches
99. Destinations where people meet,
eat, relax, indulge, work, rest,
play... & shop...
A community venue to promote
wellbeing & lifestyle activities
A place where people want to be!
Kaleidoscope, Moscow
Shopping Centres...Place brands
100. Digital & Physical Channel Convergence
Seamless shopping experience...accessible, available and deliverable
Touchpoint Optimisation
Multiple and consistent across key channels
End-to-End Brand Experiences
More emphasis on complete customer solutions...encompassing pre-
purchase, point-of-purchase and after-purchase
Enabling Technology to Inspire and Captivate
messaging, iBeacons...social media, loyalty programs...
Physical/Digital
101. Experience
Experiential Retail
Innovation and Enhancement
Innovative ways to enhance the buying experience:
Engagement: tablet and interactive displays, social media campaigns, commun
events
Entertainment - shows, festivals, celebrity visits
Education - classes, demonstrations, product events
102. Stores
Downsizing
Large format stores investing in smaller, “bite size” footprints...showcasing
Modular Flexibility
Large format stores targeting modular flexibility inside the box and multi-
channel reach around the box.
Portfolio Focus
Proliferation of Distribution and Marketing Models
Pop-up stores, virtual stores, retailer partnering with service/experience
providers...spas, cruises, hotels...
Niche Retailing
footprint, smaller store count, more narrowly focused concepts
103. Global
Global Multiples Expansion
Accelerated development into emerging markets to take advantage of
rapid middle class growth and retail modernization
Glocalization
International companies aiming to combine global scale with excellence
at local execution...and global market savvy and sourcing with local
market delivery and know-how.
104. Product Offer
One-Stop Lifestyle Providers
The new one-stop shop will focus on customer segments with edited
Breaking the 80/20 Rule
more of what “suits me.”
No Limitations of Shelf Space
An increasingly digital retail environment allows shoppers to have
105. Personalization
Mass Customization
Unprecedented levels of customer connectivity—pre-manufacture, pre-
shop, during shop, post-shop... engaging consumers in the development and
customization of their own products, media and shopping experience.
Premium Services
Treating customers as guests - not just top-end retailers. Personalized and
exclusive events and services driving incremental purchases and building
loyalty.
Personalized Shopping Technology
virtual try-on options, instore robots
Information Sharing
Value chain will become more intimate. Consumers will share information
with retailers and suppliers but expect to get more value in return.
106. Move Away From Uniformity
Retailers will expect to achieve more of their growth from new concepts than
Differentiation/Exclusivity
Private/own brands satisfy niche opportunities, enable customization and keep
pace with trends. Retailer umbrella brands allow ownership of an expanded
range of products and services.
Interchanging Channels
Online only retailers are opening up physical stores
Manufacturer Brand Power
Through the internet consumers have direct access to suppliers avoiding the
retail/distributor
Growth
107. Total Convenience
Faster Retailing
Fast fashion, limited-time-only products, flash sales, pop-up stores, self-
Amazon and Google same day delivery, drones...
Services Expansion
Service
118. The aim should be to achieve a more immersive, more
personal and more seamless experience for the customer.
The Digital/Physical connection:
The challenge for retail brands
119. Staying Relevant….
Creating Positive Differentiation
Offer Adaptability …to market … to location
Digital / Physical Synergies
Format Scalability… Roll out expansion…downsizing …. optimum ROI
Flexible specification cost models ….
flagship to basic graphic ‘dressing’ upgrade
Positive Brand Culture …our people make the difference …
Internal communications …organisation …
workplaces which inspire and engage...
Transformation Challenges