Ferns & Petals is an online florist that aims to make every occasion beautiful and memorable by presenting high-quality floral arrangements across India. The company strives to become synonymous with flowers and provide the best customer satisfaction possible. Ferns & Petals recognizes that customer satisfaction is key to success and aims to surprise customers through well-crafted floral designs and unique delivery experiences. The company seeks to be a premium online florist available in most locations in India.

1. Ferns & Petals
Arjama Mukherjee
DM14D08
Core-marketing

2. Brief about the company
VISION FOR THE FUTURE
Ferns N Petals strive to make itself synonymous with flowers. The group
endeavors to make every occasion beautiful and memorable by presenting
the best of the flowers in the best of the ways to every discerning consumer,
no matter where they are.
MISSION OF FERNS N PETALS
Ferns N Petals feels that customer satisfaction is the keyword to success.
Catering to exquisite tastes and with an exclusive list of clientele, FNP aims
to surprise its customers with deftly crafted floral arrangements and
present them in a never before experience. The aim of the group is to be a
premium online florist offering fresh flower delivery services in almost every
location of India.

3. Company’s strength and weaknesses in the
digital space

4. Page ranking

5. Website structure

7. The site where it is hosted

8. Heading status

9. Keywords

10. Meta tags

11. Recommended key words
• Decoration
• Festivals
• Worship

12. Target audience

13. Engagement of visitors

14. Recommendations
• By calculating the time spent on a page via google tag manager.
• Increasing the quality of keywords.
• Develop contents which can be consumed in short span of time.
• Add flash based content.
• Landing page must be standalone.

15. Level 1

16. Level 2

17. Level 3

18. Level 4

19. Mobile snapshot

20. Social media activity

21. Web traffic

22. Thanking you