This presentation discusses using electronic word-of-mouth (e-WOM) for advertising. It notes that e-WOM is becoming more integrated while traditional ads are less useful. However, e-WOM is also unpredictable and negative messages can harm brands. To address this, the presentation recommends allowing companies to advertise unique, expensive products on a new site called "Chat-lo" that provides online feedback and rewards to generate more revenue and audience. Their goal is to fully utilize e-WOM's ability to spread everywhere while also gaining accurate customer feedback.

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6. Welcome
To
Our Presentation

7. Kotler’s Treasury

8. Introduction:
e-WOM becoming more and more integrated
 Conventional advertisement becoming less useful
compared to the social media advertising
 Companies becoming ambitious to use e-WOM as their
advertising media
 Live advertising or Word-of-mouth (WOM) has a lot of
potential
Examples are: Facebook pages, Twitter, Google+, LinkedIn

9. PROBLEMS
# e-WOM is risky because a negative gesture
about a product can hamper its brand
# It is hard to get feedback from conventional
advertisements
# e-WOMS are very unpredictable
# e-WOMS are not very useful for low-risk
products
# e-WOMS can not be controlled

10. SWOT analysis
International companies are
more focused on digital
marketing
e-WOMS are unpredictable
We can get online
feedback
Hacking problems

11. Recommendation
• Without e-WOM we can’t find customer
value.
• We are going to let companies advertise
products which are unique and expensive
• Easy access

12. Solutions
• We’re going to launch Chat-lo.
• This is the site where companies can Advertise
their products & portrait their company.
• Online feedback.
• Will generate more revenue & audience due
to rewards.

13. Conclusion
Our main aim is to take full advantage of e-
WOM since it reaches everywhere
 e-WOM cannot be controlled which actually
gives the companies an accurate feedback
 Consumers are aware about the products.
 In e-WOM customer opinions are highly
prioritized.

32. Thank You for Being with us………..