Daraz, founded in 2012, is Pakistan's first online marketplace offering a wide range of products, including apparel and electronics, and was acquired by Alibaba Group in 2018. The company implements competitive strategies such as product reviews, promotional discounts, and diverse sourcing methods while focusing on effective logistics and inventory management. Recommendations for improvement include enhancing customer service, ensuring quality standards, and addressing issues with unreliable sellers.

1. Operation management

2. Introduction
 Daraz is the first online market in Pakistan
 Founded in 2012, by Muneeb Maayr and Farees shah
 It Imitate with men and women cloths and shoes
 It offers more than 500 brands including jewelry, apparels,
electronics accessories, beauty product etc.
 Alibaba group acquired Daraz in 2018

3. Competitive strategies
 Sells variety of products
 Follow trends, and seasonal factors to update it products
 Review products by uploading image
 Reasonable and cheap prices
 Offer 150 pkr off at first purchase
 11.11
 Pick up point to eliminate delivery charges

4. Sourcing strategy
 Facebook groups and advertisement
 Local manufacturer
 Daraz itself
 Alibaba group
 Importer
 Wholesalers

5. Key suppliers
 Kaymu
 D-mart
 D-fresh
 Alibaba

6. Inventory management
 Fulfillment by Daraz
 Located in Karachi, Lahore, Islamabad

7. logistics
 AIGx
 Daraz exprss(DEX)

8. Supply chain diagram
 Consignment model
 Cross-dog model
 Drop ship model (non-trusted sellers)

9. Quality Principles and Quality standard
 Daraz take Strick action against if sellers do not obey the
standard
 De-list the sellers:
 If seller do not respond to customers complains
 After 5 cancellation order
 If the products are return for more than4 times

10. Recommendation of improvement
 Daraz should eliminate those sellers who are not trusted
 Customers service problem must be improve
 Can improve customer satisfaction by identifying the root cause
 Can take legal action against scamming
 Should improve in store system
 Bechmark ISO standard
 Hire ISO certified suppliers
 Provide training and seminars