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Forward presents to the IMRG Catalogue event
- 1. Don’t just sell. Create an experience 24 May 2011 A WPP Company IMRG Catalogue Seminar
- 3. Who we are…
- 5. Printed magazines Content-rich emails Digital magazines Microsites Catalogues/e-catalogues Mobile apps We publish our content across a variety of channels…
- 6. … for a broad range of brands
- 7. The way customers buy today
- 8. Leading brands are using new approaches… Cath Kidston Boden Patagonia … and the power of editorial , story-telling and emotion to help sell their products and brand. The boundaries are blurring between catalogues and magazines.
- 9. Tesco B&Q … that by adding emotion , providing context , breaking new ground , giving customers something to keep , and being relevant and timely , brands can improve basket size, frequency of shop, brand perception and ultimately ROI. And we know from our experience with… Bang & Olufsen
- 10. Six rules to help your catalogues stand out
- 20. Any questions?
Editor's Notes
- A little about what we believe and how we work. Our aim, for any client project is to create a communication which brings the brand closer to the reader, to build and deepen the relationship between them both. We’ve found that the most effective way to do this is to find a way to create an emotional connection between the brand and the reader And the reason our magazines work so successfully, is because they move people emotionally That’s all true but our positioning has now changed to captivating content that persuades. We do so much digital work, that we can’t have magazines in our proposition. Have you not had a briefing from Lou about the new positioning?? If not, let me know and I’ll get something sorted. In the meantime take a look at the website, specifically http://www.theforwardgroup.com/#/what for a full description.
- A little about what we believe and how we work. Our aim, for any client project is to create a communication which brings the brand closer to the reader, to build and deepen the relationship between them both. We’ve found that the most effective way to do this is to find a way to create an emotional connection between the brand and the reader And the reason our magazines work so successfully, is because they move people emotionally That’s all true but our positioning has now changed to captivating content that persuades. We do so much digital work, that we can’t have magazines in our proposition. Have you not had a briefing from Lou about the new positioning?? If not, let me know and I’ll get something sorted. In the meantime take a look at the website, specifically http://www.theforwardgroup.com/#/what for a full description.
- A little about what we believe and how we work. Our aim, for any client project is to create a communication which brings the brand closer to the reader, to build and deepen the relationship between them both. We’ve found that the most effective way to do this is to find a way to create an emotional connection between the brand and the reader And the reason our magazines work so successfully, is because they move people emotionally That’s all true but our positioning has now changed to captivating content that persuades. We do so much digital work, that we can’t have magazines in our proposition. Have you not had a briefing from Lou about the new positioning?? If not, let me know and I’ll get something sorted. In the meantime take a look at the website, specifically http://www.theforwardgroup.com/#/what for a full description.
- A little about what we believe and how we work. Our aim, for any client project is to create a communication which brings the brand closer to the reader, to build and deepen the relationship between them both. We’ve found that the most effective way to do this is to find a way to create an emotional connection between the brand and the reader And the reason our magazines work so successfully, is because they move people emotionally That’s all true but our positioning has now changed to captivating content that persuades. We do so much digital work, that we can’t have magazines in our proposition. Have you not had a briefing from Lou about the new positioning?? If not, let me know and I’ll get something sorted. In the meantime take a look at the website, specifically http://www.theforwardgroup.com/#/what for a full description.
- A little about what we believe and how we work. Our aim, for any client project is to create a communication which brings the brand closer to the reader, to build and deepen the relationship between them both. We’ve found that the most effective way to do this is to find a way to create an emotional connection between the brand and the reader And the reason our magazines work so successfully, is because they move people emotionally That’s all true but our positioning has now changed to captivating content that persuades. We do so much digital work, that we can’t have magazines in our proposition. Have you not had a briefing from Lou about the new positioning?? If not, let me know and I’ll get something sorted. In the meantime take a look at the website, specifically http://www.theforwardgroup.com/#/what for a full description.
- A little about what we believe and how we work. Our aim, for any client project is to create a communication which brings the brand closer to the reader, to build and deepen the relationship between them both. We’ve found that the most effective way to do this is to find a way to create an emotional connection between the brand and the reader And the reason our magazines work so successfully, is because they move people emotionally That’s all true but our positioning has now changed to captivating content that persuades. We do so much digital work, that we can’t have magazines in our proposition. Have you not had a briefing from Lou about the new positioning?? If not, let me know and I’ll get something sorted. In the meantime take a look at the website, specifically http://www.theforwardgroup.com/#/what for a full description.
- A little about what we believe and how we work. Our aim, for any client project is to create a communication which brings the brand closer to the reader, to build and deepen the relationship between them both. We’ve found that the most effective way to do this is to find a way to create an emotional connection between the brand and the reader And the reason our magazines work so successfully, is because they move people emotionally That’s all true but our positioning has now changed to captivating content that persuades. We do so much digital work, that we can’t have magazines in our proposition. Have you not had a briefing from Lou about the new positioning?? If not, let me know and I’ll get something sorted. In the meantime take a look at the website, specifically http://www.theforwardgroup.com/#/what for a full description.
- A little about what we believe and how we work. Our aim, for any client project is to create a communication which brings the brand closer to the reader, to build and deepen the relationship between them both. We’ve found that the most effective way to do this is to find a way to create an emotional connection between the brand and the reader And the reason our magazines work so successfully, is because they move people emotionally That’s all true but our positioning has now changed to captivating content that persuades. We do so much digital work, that we can’t have magazines in our proposition. Have you not had a briefing from Lou about the new positioning?? If not, let me know and I’ll get something sorted. In the meantime take a look at the website, specifically http://www.theforwardgroup.com/#/what for a full description.