Big Bazaar is a chain of hypermarkets in India owned by Future Group. It has over 200 stores across 90 cities offering a wide range of products including clothing, food, home appliances, and more. Big Bazaar targets all types of consumers and aims to meet all of their needs. It follows the 4Ps of marketing - offering a variety of products at low prices, locating stores in high traffic areas, and promoting sales through discounts, loyalty programs, and special event days.
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
Marketing Management - Brand Building (eg.of Big Bazaar, WestSide, Globus)Mufaddal Nullwala
Contents :
1) Big Bazaar
Introduction
7P Analysis of Big Bazaar
Range of Products
SWOT Analysis
Future Strategies
Advertising
2) WestSide
Introduction
Three Cs for WestSide
Market Research
Retail Layout
Promotion and Advertising
3) Globus
Introduction
Mission Vision and Goals
7P Analysis of Globus
The food and grocery (F&G) market is the biggest retail segment in India. It touches up to Rs 17,12,000 crore currently and will expand to touch Rs 27,41,961 in 2015. India has a vast population. So, Retail market in India is a huge market. As we can see 60% of the market is retail based. Even apparel market couldn't cross 8%. The three main steps to modern retail market can be understood by block diagram : HAATS, MANDIS, BANIA SHOPS - APNA BAZAAR, KENDRIYA BHANDAAR - SUBHIKSHA , MORE , SPENCER’S. The transformation of food and grocery market took place by some factors. The customer profile is nowadays an important factor for market scenario. The competitors are the reflection of present market scenario. Some retailers who are competitor to each other. Industry growth rate in Food and grocery retail industry is expected to have a grow @ 30 %
In 2011 the total growth was US $ 70 billion, it is expected to have around US $ 150 billion in 2025. Advertisement is a long known strategy of food and retail market. some of the examples might enlighten the importance. Even Loyalty programs too are very old strategies of sellers. These are some examples. Modern & new technology: in the organized food & grocery retail computerized billing counters can be seen. Moreover some of the big retail stores like big bazaar use modern technology and techniques for managing their supply chain. Like: VRM (Vendor Relationship Management) and ERP (Enterprise Resource Planning). As we can see here, most of the food and grocery retail market is unorganized. Yet the food and grocery segment is the highest contributor to the retail sector with maximum contribution coming from traditional retailing.
Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future group in 2001.
Big bazaar covering three essential categories
in Indian market home,food and fashion
Food bazar and Fbb are integral part of
big bazaar.
Presentation on BigBasket. This presentation contains overview, financial achievements, business models, supply chain strategy, verticals, technologies used, and key people in the BigBasket organization.
Marketing Management - Brand Building (eg.of Big Bazaar, WestSide, Globus)Mufaddal Nullwala
Contents :
1) Big Bazaar
Introduction
7P Analysis of Big Bazaar
Range of Products
SWOT Analysis
Future Strategies
Advertising
2) WestSide
Introduction
Three Cs for WestSide
Market Research
Retail Layout
Promotion and Advertising
3) Globus
Introduction
Mission Vision and Goals
7P Analysis of Globus
The food and grocery (F&G) market is the biggest retail segment in India. It touches up to Rs 17,12,000 crore currently and will expand to touch Rs 27,41,961 in 2015. India has a vast population. So, Retail market in India is a huge market. As we can see 60% of the market is retail based. Even apparel market couldn't cross 8%. The three main steps to modern retail market can be understood by block diagram : HAATS, MANDIS, BANIA SHOPS - APNA BAZAAR, KENDRIYA BHANDAAR - SUBHIKSHA , MORE , SPENCER’S. The transformation of food and grocery market took place by some factors. The customer profile is nowadays an important factor for market scenario. The competitors are the reflection of present market scenario. Some retailers who are competitor to each other. Industry growth rate in Food and grocery retail industry is expected to have a grow @ 30 %
In 2011 the total growth was US $ 70 billion, it is expected to have around US $ 150 billion in 2025. Advertisement is a long known strategy of food and retail market. some of the examples might enlighten the importance. Even Loyalty programs too are very old strategies of sellers. These are some examples. Modern & new technology: in the organized food & grocery retail computerized billing counters can be seen. Moreover some of the big retail stores like big bazaar use modern technology and techniques for managing their supply chain. Like: VRM (Vendor Relationship Management) and ERP (Enterprise Resource Planning). As we can see here, most of the food and grocery retail market is unorganized. Yet the food and grocery segment is the highest contributor to the retail sector with maximum contribution coming from traditional retailing.
Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future group in 2001.
Big bazaar covering three essential categories
in Indian market home,food and fashion
Food bazar and Fbb are integral part of
big bazaar.
Presentation on BigBasket. This presentation contains overview, financial achievements, business models, supply chain strategy, verticals, technologies used, and key people in the BigBasket organization.
Purpose of this case is to understand retailing and retail formats, understanding the business model of retail market- #Big Bazar, and learning.
Explanation of porter's five force model- It talks about the 5 forces that is by the business. 1. Industry competitors talks about rivalry among existing firms in the market
2. Potential entrants means threat from new business that may come to existence in future.
3. Buyers- bargaining power of buyers increase when there are many substitutes available in the market but if there is only one seller or industry then the industry becomes powerful in pricing the product.
4. Threats of substitute product or services is another force to the industry that may increase the competition in the market.
5. Bargaining power of supplier means for example, if there are many suppliers of raw materials to the industry the the bargaining power of supplier will decrease and industry may have many choices to purchase their materials from suppliers and vice versa.
communication is the art of transferring data from one person to another & there are various barriers to it. these barriers are well described in theses slide & the way to overcome it
In this article how risk management in banks is an important concept, what type of risks banks faces and how they curb it through risk management model is described
Re positioning of Big Bazaar as Big Bazaar Direct:
Future group: Introduction, Business description, Vision, Credo, Mission, Values, Operating companies.
Big Bazaar: Introduction, current positioning, communication strategy, Response hierarchy model, Respositiong
Big Bazaar Direct: Dummy ad, Repositong, Positioning strategy, Target audience.
Line extension and Brand extension of Future group.
A complete guide to E-Business basics :
1. E-Business: Fundamentals, E-Business framework, E-Business application, Technology
Infrastructure for E-Business.
2. Mobile and Wireless computing fundamentals: Mobile computing, framework, wireless
technology and switching method, mobile information access device, mobile computing
application.
3. E-Business Models: Elements of Business models, B2B, B2C models
4. Payment Systems: Type of E-payment, digital token–based e-payment, smart card, credit
card payment systems, risk on e-payment, designing e-payment
5. Security Environment: Security Threats, Technology Solutions, Client–server security, data
and message security, document security, firewalls. Ethical Social and Political issues in
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6. Inter-organization Business: EDI application in business, EDI: legal, security, standardization
and EDI, EDI software implementation, VANs (value added net work) Internet based EDI
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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- Tools and techniques to keep you a step ahead
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2. COMPANY PROFILE
• Big Bazaar is a part of Future Group founded in 2001.
• Big Bazaar is a chain of hypermarket in India.
• There are 214 stores across 90 cities and towns in India
covering around 16 million sq.ft. Of retail space
• Big Bazaar offers a wide range of merchandise including
fashion and apparels, food products, general merchandise,
furniture, electronics, books, fast food and leisure and
entertainment sections.
3. TARGET MARKET
• It mainly targets all types of consumers to fulfill their
every kind of needs.
• They have different section for apparels at “Fashion Big
Bazaar” which mainly focuses on the new, stylish and
fashionable clothes for all age group customers.
4. 4 Ps FOLLOWED AT BIG BAZAAR
PRODUCT MIX
CLOTHES
Denims & t-shirts, Fabrics & cut pieces, Formal wear, Casual wear,
Party wear, Ethnic wear, Accessories, Dress material, Sarees, etc.
FOOD ITEMS
Ready to eat, Ready to cook, International food Spices, Tea& coffee,
Fruits, Vegetables, Imported fruits, Dairy products, Soft drinks,
Packaged juices, Milk item, Frozen foods, Ice creams
6. PRICING
Value Pricing (Every Day Low Price)
Promotional Pricing
• Low Interest Financing
• Psychological Discounting
Bundling (Offering several products for sale as one
combined product)
7. PLACE- STORE LOCATIONS
Initially identifies future/ potential development areas.
Acquires such areas at an early phase before the real estate
value booms.
Located at high traffic areas.
Online trading.
Designed to look crowded.
8. PROMOTION AND INNOVATIVE IDEAS
TO SELL MERCHANDISE
“ Saal ke Sabse Saste 3 Din”
Future card(3% discount)
Exchange offer
Shakti card
Weekend discounts
` Junk' swap offer- “Exchange anything old for something new
9. STRATEGIES
WEDNESDAY BAZAAR
Big Bazaar introduced the Wednesday Bazaar concept and
promoted it as “Hafte Ka Sabse Sasta Din”.
It was mainly to draw customers to the stores on Wednesdays,
when least number of customers is observed.
According to the chain, the aim of the concept is "to give
homemakers the power to save the most and even the stores in
the city have a fresh look to make customers feel that it is their
day.”
10. SABSE SASTA DIN
Big Bazaar introduced the concept of "Sabse Sasta
Din". The idea was to simply create a day in a year
that truly belonged to Big Bazaar.
MAHA BACHAT
Maha Bachat is a single day campaign with attractive
promotional offers across all Big Bazaar stores. It has
attractive offers in all its value formats such as Big
Bazaar, Food Bazaar, Electronic Bazaar and Furniture
Bazaar - catering to the entire needs of a consumer.
11. THE GREAT EXCHANGE OFFER
Big Bazaar launched "The Great Exchange Offer", through
which the customers can exchange their old goods for Big
Bazaar coupons. Later, consumers can redeem these
coupons for brand new goods across the nation.
12. CRM AT BIG BAZAAR
Customer profitability analysis is done on the basis of
transactions made through the future cards.
Platinum customers(Most profitable)
Gold customers(Profitable)
Iron customers(Low profitability but desirable)
Lead customers(Unprofitable and undesirable)
14. CONTD…
Steps involved in customer satisfaction through
service:
Seeing problems from the customer’s perspective
Communicating effectively through better listening
Analyzing how the customer perceptions are formed
Managing anger and other service behaviors
Negotiating solutions
Generating an action plan for improved on-the-job
effectiveness
15. VISUAL MERCHANDISING
Idea oriented Presentation
• Different section of apparels having all types of apparels
for men, women, kids etc.
• Different section for electronic goods, toiletries products,
etc.
Colour Presentation
• Warm colors like red and yellow to produce vibrant,
emotional and hot active response
• cool colors white and blue to have a peaceful, gentle and
calm effect.
16. Music
Control the pace of store traffic, create an image and attract
or direct consumer attention.
Lightning
Highlight merchandise and structure space in efficient way.
It captures a light mood of customers.
Fixtures
• Straight rack to hold lots of apparels
• Gondolas are good for food and grocery