The document discusses the eCommerce landscape in India, highlighting factors like rising disposable incomes, young population, and increasing internet penetration driving online retail growth. It emphasizes the competitive advantages of eCommerce, including convenience and pricing, and notes that Amazon is expected to surpass Walmart in sales by 2024. Additionally, it suggests key strategies such as leveraging social media for engagement and measuring marketing ROI.

2.  What is Ecommerce?
 Ecommerce Landscape in India
 Our Focus today … Internet Retail
 Selling Online?What does itTake?
 Tips andTricks
 Innovations in Internet Retail

3. Biz Analyst
Amit.rg@iksula.com

9.  Rising disposable incomes
 Young and educated population
 Increasing internet penetration
 Rising use of social media and technology
 Easy access toVC for entrepreneurs
 Reach intoTier-II and III cities

11. Internet Retail vs Retail
 Fuel Costs Saved
 Large Selection
 Convenience
 Competitive PricingValue
 Smarter Buying

12. Food For thought
If the cost of monthly shipment and cost of trips to retail shops
equals Amazon would always be cheaper and occupy the pricing proposition
completely

13. Amazon by proving higher brand ranking and customer service has proven
that this model can deliver to consumer expectations

15. Key Take Away
•Amazon is projected to surpass Wal-
Mart in sales revenues in the year
2024.

20.  This forms the base of your ecommerce biz model
 Your product needs to solve either of the below problems
 Availability
eg: high-end fashion products have a good demand in tier-II and tier-III
cities
 Price
eg: one of the major factors for structured categories like electronics
and books
 Convenience
eg: driver for low ticket items/easy to choose. Mobile recharges, utility
bills.

22. http://www.getelastic.com/site-speed-infographic/
Fast websites = Increased Revenue

23. Increase LTV of customers by offering
Native Apps

24. Source: Flurry, January 2013

26.  Social media should be one of your core strategies
Use social to
Increase engagement
As a customer service tool
Understand your target audience
 Invest in measuring ROI in social media
“Half the money I spend on marketing is wasted; the trouble is I don’t
know which half”
-JohnWanamaker
 Evolution of content marketing courtesy of Penguin and Panda
 SEO is an Outcome not a Process anymore

33. Samarjeet Singh
President
mobile +91 98670 20005
e-mail: samar@iksula.com
Samarjeet Singh
President
mobile +91 98670 20005
e-mail: samar@iksula.com
Amit R G
Analyst
mobile +91 987 079 4423
e-mail amit.rg@iksula.com
Amit R G
Analyst
mobile +91 987 079 4423
e-mail amit.rg@iksula.com
Somo Sharma
Tech-Head
mobile +91 982011 3667
e-mail:
somokanta@iksula.com
Somo Sharma
Tech-Head
mobile +91 982011 3667
e-mail:
somokanta@iksula.com