Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It is now a global technology company known for the Mac, iPhone, iPad and iPod. In 2012, Apple had revenues of $156.5 billion and 72,800 employees. It is headquartered in Cupertino, California and led by CEO Tim Cook.

2. Company Overview
O Founded - April 1, 1976 (incorporated January 3, 1977)
O Founder’s - Steve Jobs, Steve Wozniak, Ronald Wayne
O Number of locations - 406 retail stores (*as of May 2013)
O Revenue - US$ 156.508 billion (2012)
O Operating income - US$ 55.241 billion (2012)
O Net income - US$ 41.733 billion (2012)
O Total assets - US$ 176.064 billion (2012)
O Total equity - US$ 118.210 billion (2012)
O Employees - 72,800 (2012)
O Apple Inc.'s world corporate headquarters are located in the middle
of Silicon Valley, at 1–6 Infinite Loop, Cupertino, California.

3. O Apple records $46.3 billion in sales
(2012)

4. Apple’s Founders
Steve Jobs Steve Wozniak
Ronald Wayne

5. Present Chairman and CEO
Arthur D. Levinson
(Chairman)

6. Jobs and Woz
O First met in 1971; Jobs
was 16, Wozniak was 21
O Steve Wozniak built a
computer but Jobs had
the idea to sell it.

7.  1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
 1980 - Apple went public
 1984- Apple released Macintosh
 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and
founded NeXT
 2000 - Jobs became the CEO
 2001 - Introduced a digital music player, the iPod
 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone
 2010 – Introduced the largest touch-screen web-browser ever, the iPad
Company History

8. Mission and Vision Statement
MISSION STATEMENT:
“AppleInc. ignited thepersonal computer revolution in
the1970swith theAppleInc. II and reinvented the
personal computer in the1980swith theMacintosh.
Today, AppleInc. continuesto lead theindustry in
innovation with itsaward-winning computers, OSX
operating system and iLifeand professional
applications. AppleInc. isalso spearheading thedigital
mediarevolution with itsiPod portablemusic and video
playersand iTunesonlinestore, and hasentered the
mobilephonemarket with itsrevolutionary iPhone.”
VISION STATEMENT:
“An Applecomputer on every desk” – SteveJobs

10. 1. MAC

11. O MacBook Air: Consumer ultra-thin, ultra-
portable notebook, introduced in 2008.
O MacBook Pro: Professional notebook,
introduced in 2006.
O Mac Mini: Consumer sub-desktop
computer and server, introduced in 2005.
O iMac: Consumer all-in one desktop
computer, introduced in 1998.
O Mac Pro: Workstation desktop computer,
introduced in 2006.
O Price - Rs.67500 starts

12. 2. iPad

13. O January 27, 2010 - Apple introduced
their much-anticipated media tablet, the
iPad, running a modified version of iOS.
O March 2, 2011 - Apple introduced the
iPad 2
O March 7, 2012 - Apple introduced the
third-generation iPad, marketed as “ the
new iPad".
O October 23, 2012 - Apple's fourth-
generation iPad came out.
O Price – Rs 24750

14. 3. iPod

15. O Apple currently sells four variants of the iPod:
O iPod Shuffle: Ultra-portable digital audio
player, currently available in a 2 GB model,
introduced in 2005.
O iPod Nano: Portable media player, currently
available in a 16 GB model, introduced in 2005..
O iPod Touch: Portable media player than runs
iOS, currently available in 32 and 64 GB models,
introduced in 2007.
O iPod Classic: Portable media player, currently
available in a 160 GB model, first introduced in
2001.
O Price starts from – Rs. 3010

16. 4. iPhone

17. O The iPhone was released on June 29, 2007 for
$499 (4 GB) and $599 (8 GB).
O June 9, 2008, Apple announced the iPhone 3G.
O June 7, 2010, Apple announced the iPhone 4.
O October 4, 2011, Apple unveiled the iPhone 4S.
O September 12, 2012, Apple introduced the
sixth-generation iPhone, the iPhone 5.
O iPhone 6 – Yet to be launched.
O iPhone 4s – Rs.28900
O iPhone 5 – Rs 37500

18. 5. Apple TV

19. O A set-top video device intended to bridge the
sale of content from iTunes with high-
definition televisions.
O It has HDMI out.
O A third generation of the device was
introduced at an Apple event on March 7,
2012, with new features such as higher
resolution (1080p) and a new user
interface.

20. 6. iSoftware

21. O The latest version - OS X Mountain Lion (version
10.8).
O Apple also independently develops computer
software titles for its OS X operating system.
O Apple also offers online services with iCloud

22. LOGO

23. O Apple's first logo,
designed by Ron
Wayne, depicts Sir
Isaac Newton sitting
under an apple tree.

24. O Rob Janoff's
"rainbow Apple", the
now-familiar
rainbow-colored
silhouette of an
apple with a bite
taken out of it.

25. O An Aqua-themed
version of the
monochrome
logo was used
from 2001–
2003, and a
Glass-themed
version has been
used since 2003.

26. Recent Acquisitions