History, struggle and success story of Apple through its revolutionary products and its future: CASE STUDY KOTLER

1. “We are no ordinary fruit”

2. We are the

3. “It’s not the
customer’s job
to know what
they want”
-Steve Jobs

4. The Story
Steve Wozniak and Steve Jobs form the Apple Computer
Company

5. Wozniak and Jobs finish work on a preassembled computer
circuit board. They call it the Apple I. The Apple I board is
released for sale at the price of $666.66.

6. The new Apple II is unveiled at the first West Coast Computer Fair. It
is the first personal computer able to generate color graphics.
Monthly orders reach a $1 million annual sales rate.

7. “Man is the creator of change in
this world. As such he should be
above systems and structures, and
not subordinate to them.”
“Apple is committed to bringing
the best personal computing
experience to consumers around
the world through its innovative
hardware, software and internet
offerings.”
VISION AND MISSION

8. INNOVATION
S distinguish between
a leader and
follower……
-Steve Jobs

9. EUREKA!
UDIO CASSETTES
I-PODS
MUSIC INDUSTRY

11. COOL MARKETING STRATEGIES

12. EUREKA!
KEYPAD
GSM
PHONES
I-PHONE
TELECOM
INDUSTRY

14. “We Are No Company, We Are A Status Symbol”

15. 1st GEN MACBOOK 2006 ALUMINIUM MACBOOK OCT 2008 MACBOOK AIR MID 2012-today
They were made available in
2010 and famous for their
ultraportable feature
Released on June 28,2006
used Intel Duo Core and Intel
GMA 950 graphics
Announced on October 14,2008
featured an NVidia chipset and
used Al unibody design
PERSONAL COMPUTING REVOLUTION

16. “Apple watch is the most
personal device we have ever
created”
-TIM COOK
CEO Apple Inc.
WEARABLE TECHNOLOGY

17. NUMBER GAME$

18. SMARTPHONE MARKET COMPETITORS LAPTOP & TABLET MARKET COMPETITORS

19. Virtual Reality
Apple car and Artificial
Intelligence
APPLE’S NEXT ?!?!?!?!

21. DISCLAIMER
Created by Prateek Verma, NIT Raipur during
Marketing Internship by Prof Sameer Mathur, IIM
Lucknow