Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is headquartered in Cupertino, California and designs, develops and sells consumer electronics, computer software and personal computers. Some of Apple's major products include the Macintosh line of computers, the iPod, iPhone and iPad. The company has over 60,000 employees worldwide and had annual revenue of $108 billion in 2011 under CEO Tim Cook.

1. Punjab College Of Technical Education
Presentation
On
Apple Inc.

3. Contents
Introduction
Date Established
Steve Jobs
Headquarter
Current Products
LOGO’S
Slogan
SWOT Analysis
Why People likes and Dislikes?
Current News
Website

4. Introduction
Apple Inc. is an American multinational corporation.
Founded on April 1st 1976.
Founded by Steve Jobs, Ronald Wayne & Steve Wozniak.
Founded at Cupertino, California.
Company name was decided by Steve Jobs.

5. Continued…
It deals in Hardware and Software.
It has 364 retail stores in 13 countries, and an online
store.
As in 2011, the company had 60,400 permanent
employees & 2,900 temporary employees worldwide.
Annual revenue in 2011 totalled $108 billion worldwide.
Current CEO is Tim Cook.

6. Date Established
Established on April 1, 1976 but…..
Incorporated on January 3, 1977.
In 1983, Steve Jobs convinced John Sculley
away from Pepsi-Cola to serve as Apple's CEO.

7. Steve Jobs
Born on February 24, 1955 in America.
He was an Businessman and technology visionary.
Co-founder of Pixar Animation Studios(walt Disney).
In 1970, Jobs & Wozniak engineered one of the first
commercially personal computers.
In 1985, he left Apple and founded a computer platform
development company.
In 1996 Jobs returned to Apple as an advisor, and become
interim CEO.
In 2003, Jobs was diagnosed with a cancer.
Died on October 5, 2011 due to cancer.

8. Headquarters
Apple Inc.'s world corporate
headquarters are located in the middle of
Silicon Valley, at 1 Infinite Loop,
Cupertino, California. .
It has six buildings that total 8,50,000
square feet and was built in 1993 by
Sobrato Development Cos.
In 2006, build a second campus on 50
acres assembled from various
contiguous plots. The new campus, also
in Cupertino, will be about one mile east
of the current campus.

9. Products
 Hardware line:
Macintosh line of personal computers
iPod portable media players
iPhone
ipad
 Software products:
 Mac OS X operating system
 iTunes media browser
 Safari Web Browser
 Quicktime Player

10. Early Apple Inventions
APPLE 1
(1 JULY 1976)
APPLE 2
(16 APRIL,1977)
APPLE 3
(MAY 1980)

11. • APPLE LISA
(INTRODUCED ON 1
JANUARY 1983)
• APPLE LISA 2
(INTRODUCED ON 1
JANUARY 1984)
• MACHINTOSH
(January 24,1984)

12. Current (Software) Products
QuickTime Player:-
Extensive proprietary multimedia
framework player developed by apple.
Capable of handling various formats of
audio, video, images etc.
Available as a free download for both
windows and apple os platform.

13. Safari Web Browser
• Graphical web browser developed
by Apple and included as part of
the Mac OS X operating system.
• Available for both windows and
apple os platforms.
• Pop up ad blocking.
• Incognito browsing.
• Browsing eight times faster than
internet explorer.

14. iTunes
• Interface to manage music
and videos between a
personal computer and iPod,
iPhone and iPad.
• Introduced by Apple Inc. on
January 9, 2001 and
available as a free download.
• Features:- video support,
ebook- pdf support, audio
books.

15. Operating Systems
Mac OS is a series of graphical user interface-based operating
systems developed by Apple Inc. for their Macintosh line of
computer systems. Mac OS is credited with popularizing the
graphical user interface.
Different OS are:-
Classic" Mac OS (1984–2001)
OS X

16. Mac OS X Version Information
Version Codename Date Announced Release Date Most Recent Version
Rhapsody Developer
Release
Grail1Z4 / Titan1U August 31, 1997 DR2 (May 14, 1998)
Mac OS X Server
1.0
Hera March 16, 1999
1.2v3 (October 27,
2000)
Mac OS X
Developer Preview
March 16, 1999 DP4 (April 5, 2000)
Public Beta Kodiak September 13, 2000
Mac OS X 10.0 Cheetah March 24, 2001
10.0.4 (June 22,
2001)
Mac OS X 10.1 Puma July 18, 2001 September 25, 2001 10.1.5 (June 6, 2002)
Mac OS X 10.2 Jaguar May 6, 2002 August 24, 2002
10.2.8 (October 3,
2003)
Mac OS X 10.3 Panther June 23, 2003 October 24, 2003
10.3.9 (April 15,
2005)
Mac OS X 10.4 Tiger May 4, 2004 April 29, 2005
10.4.11 (November
14, 2007)
Mac OS X 10.5 Leopard June 26, 2006 October 26, 2007
10.5.8 (August 5,
2009)
Mac OS X 10.6 Snow Leopard June 9, 2008 August 28, 2009
10.6.8 v1.1 (July 25,
2011)
Mac OS X 10.7 Lion October 20, 2010 July 20, 2011 10.7.4 (May 9, 2012)
OS X 10.8 Mountain Lion February 16, 2012 July 25, 2012
10.8.1 (August 23,
2012)

17. Current (Hardware) Products
iPod Family

18. iPod Shuffle
Digital audio player first introduced
in 2005, currently available in 2 GB
models.
Voice over feature.
External controls.
Up to 15 hours of audio playback.
3.5-mm stereo headphone jack for
audio and for USB charging.

19. iPod Classic
2.5-inch color LCD.
Available in 160 GB model only.
Holds up to 40,000 songs, 25,000 iPod-
viewable photos and up to 200 hours of
video.
Up to 36 hours Music playback.
Up to 6 hours Video playback.
Click wheel.

20. iPod Touch
Available in 8, 32, 64 GB models.
Up to 40 hours music playback and
7 hours video playback.
HD Video recording with audio, still
photos with back camera.
VGA-quality photos and video with
the front camera.
3.5-inch widescreen
Touch display.
Accelerometer, light ambience
sensor.
Wi-Fi connectivity.

22. iPad
9.7-inch LED widescreen Multi-Touch
display.
Wi-Fi , GSM, Bluetooth connectivity.
Accelerometer, Ambient light sensor.
Up to 10 hours of surfing the web on Wi-Fi,
watching video, or listening to music,
Up to 9 hours of surfing the web using 3G
data network
Available in 16, 32, 64 GB model.

24. iPhone
Available in 16 and 32 GB models.
5-megapixel still camera with HD Video
recording with audio
VGA-quality photos and video with the
front camera, LED flash.
Wi-Fi, Bluetooth, GSM connectivity.
Retina display.
Three-axis gyro, Accelerometer, Proximity
sensor and Ambient light sensor.
Talk time Up to 7 hours on 3G and Up to 14
hours on 2G
Standby time: Up to 300 hours

25. iPhone models
iPhone
iPhone 3G
iPhone 3GS
iPhone 4
iPhone 4S

27. Apple Tv
HD movie and TV show
rentals.
YouTube streaming.
iTunes music and photos
from your computer.
802.11n Wi-Fi.
Apple Remote.

28. iMac
Mac mini, consumer sub-desktop
computer introduced in January 2005.
iMac, consumer all-in-one desktop
computer that was first introduced by
Apple in 1998. Its popularity helped
revive the company's fortunes.
Available in 21.5 and 27 inch models.
Contain Intel i series processor and 4GB
of DDR3 ram.
Wi-Fi, Bluetooth and Ethernet
connectivity.

29. Mac Book
Mac Book, consumer notebook
introduced in 2006, available in
white, it was previously known as
the iBook.
Mac Book Air, ultra-thin, ultra-
portable notebook, introduced in
January 2008.
Mac Book Pro, professional
portable computer alternative to
the Mac Book, available in 13, 15,
and 17 inch variants, introduced in
January 2006.

31. Slogan
Byte into an Apple", was coined in the late 1970s.
1997–2002, Apple used the slogan Think Different in
advertising campaigns.
Apple also has slogans for specific product lines — for
example, "iThink, therefore iMac", was used in 1998 to
promote the iMac.
"Say hello to iPhone" has been used in iPhone advertisements.
"Hello" was also used to introduce the original Macintosh,
iMac, and iPod.

32. LoGo
First logo, designed by Jobs and Wayne,
depicts Sir Isaac Newton sitting under an apple
tree.
It was established in 1976.

33. 1977-1998
Replaced with the rainbow bitten apple. This Logo
was made by Rob Janoff’s .

34. 1998-2006
The logo which replaced the rainbow apple
is a black same bitten apple.

35. 2006-Present
While Jobs liked the logo, he insisted it be in
color, as a way to humanize the company.

36. Competitors analysis
Apple's top three hardware competitors are Dell, Hewlett-
Packard, and IBM.
In addition, Apple competes with Microsoft in many
areas of the personal computer software industry.

37. SWOT Analysis
STRENGTHS
One of the oldest hardware
manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to
apple
Product diversification
WEAKNESSES
Focusing on internal engg.
more than marketing
High price
Consumer faced problems
with faulty batteries
Had difficulties on some of
its products’ quality control
Not issued dividends

38. SWOT Analysis
OPPORTUNITIES
Less expensive new product
lines with quality.
Product line is functional and
attractive.
Flexibility to its users.
iPods are able to
communicate.
New car models with iPod
connectivity.
THREATS
Pressure from
competitors.
Substitution effect
Technology changes at a
rapid rate.
Forced to develop new
products.

39. Why People Like Apple?
 Trendy
 User Friendly
 Stylish
 Good Appearance
 Cool Applications

40. Why People Don’t like Apple?
 Connectivity with other Devices
Expensive
Size
Software problem

41. Latest News
Apple Inc scored a sweeping legal victory over Samsung on
Friday(24aug2012) as a U.S. jury found the Korean
company had copied critical features of the hugely popular
iPhone and iPad and awarded the U.S. company $1.05
billion in damages.

42. Website
WWW.apple.com

44. Thank you for Listening
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