The document provides information about Apple Inc., including its history, products, founders Steve Jobs and Steve Wozniak, and major competitors. It details the development of iconic Apple products from the original Apple I and II computers in the 1970s to the iPod, iPhone, iPad and Mac OS X operating system in the 2000s. It also discusses Steve Jobs' return to Apple in 1997 and his leadership in the company's turnaround through partnerships with Microsoft and successful new products and services.

1. “ Don’t smoke near your Apple computers,
it will void the warranty”

2. APPLE…..
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that
creates consumer electronics and is a digital distributor of media content.
SOME FACTS ABOUT APPLE INC.:-
$300000 per minute is the earning of APPLE INC.
$125000 is the apple employee salary at apple.
 80,000+ employees are working for Apple around the world.
 Apple’s iPhone has higher sales than everything that is sold by Microsoft.
 Bill Gates invested $150 million in Apple in 1997 to save Apple from bankruptcy.
APPLE’S FOUNDERS…..
STEVE JOBS STEVE WOZNIAK

3. VISSION AND MISSION….
VISSION:- “ Man is the creator of change in this world.
As such he should be above systems and structures, and not.
subordinate to them.”
MISSION:- “Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals and
consumers around the world through its innovative hardware
software and internet offerings.”

4. The Newton Crest: 1976
The first apple logo was designed in 1976 by
Ronald Wayne, sometimes referred to as The
Third Co-founder of Apple. The logo depicts
issac Newton sitting under a tree, an apple
dangling precipitously above his head. The
phrase on the outside border reads,
‘Newton…..A Mind Forever Voyaging Through
Strange Seas Of Thought….Alone’.
Janoff’s eventual design would go on to
become one of the most iconic and
recognizable corporate logos in history.
According to Janoff, the “bite” in the
Apple logo was originally implemented
so that people would know that it
represented an apple, and not a
tomato. It also lent itself to a nerdy play
on words (bite/byte), a fitting reference
for a tech company.
The Rainbow Logo:1977

5. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, and
incorporated the company on January 3, 1977, in Cupertino, California
For more than three decades, Apple Computer was predominantly a manufacturer of
personal computers, including the Apple I, Apple II and Macintosh, but it faced rocky
sales and low market share during the 1990s.

6. APPLE I:- The Apple as an assembled circuit board and lacked basic features
such as a keyboard, monitor, and case. The owner of this unit added a keyboard
and a wooden case.
APPLE II:- Wozniak had already moved on from the Apple I. Many of the
design features of the I were due to the limited amount of money they had to
construct the prototype, but with the income from the sales he was able to
start construction of a greatly improved machine, the Apple II; it was presented
to the public at the first West Coast Computer Faire on April 16 and 17, 1977.
On the first day of exhibition, Jobs introduced Apple II to a Japanese chemist
named Toshio Mizushima who became the first authorized Apple dealer in
Japan.

7. APPLE III:- While the Apple II was already established as a successful
business-ready platform because of Visicalc , Apple was not content. The
Apple III was designed to take on the business environment. The Apple III was
released on May 19, 1980.
The Apple III was a relatively conservative design for computers of the era.
However, Steve Jobs did not want the computer to have a fan; rather, he
wanted the heat generated by the electronics to be dissipated through
the chassis of the machine, forgoing the cooling fan.
APPLE IPO:- n the July 1980 issue of Kilobaud Microcomputing,
publisher Wayne Green stated that "the best consumer ads I've seen have
been those by Apple. They are attention-getting, and they must be
prompting sale."In August, the Financial Times reported that
Apple Computer, the fast growing Californian manufacturer of small
computers for the consumer, business and educational markets, is planning
to go public later this year.

8. JOBS LEAVES APPLE:-
Sculley and Jobs' visions for the company greatly differed. The former
favored open architecture computers like the Apple II, sold to education,
small business, and home markets less vulnerable to IBM. Jobs wanted the
company to focus on the closed architecture Macintosh as a business
alternative to the IBM PC.
Although its products provided 85% of Apple's sales in early 1985, the
company's January 1985 annual meeting did not mention the Apple II division
or employees. Many left, including Wozniak, who stated that the company had
"been going in the wrong direction for the last five years" and sold most of his
stock. In June 1985, the board of directors sided with Sculley and Jobs was
stripped of all duties
President and CEO Sculley had little control over
Chairman of the Board Jobs' Macintosh division; it
and the Apple II division operated like separate
companies, duplicating services.

9. 1985-1997:- At the same time, the Mac was becoming a product family of
its own. The original model evolved into the Mac Plus in 1986 and spawned
the Mac SE and the Mac II in 1987 and the Mac Classic and Mac LC in 1990.
Meanwhile, Apple attempted its first portable Macs: the failed Macintosh
Portable in 1989 and then the more popular PowerBook in 1991, a landmark
product that established the modern form and ergonomic layout of the laptop
MAC II
MAC PLUS

10. 1997-2001:- APPLE’S COMEBACK
RETURN OF STEVE JOBS:-On July 9, 1997, Gil Amelio was ousted as CEO of Apple by the
board of directors. Jobs stepped in as the interim CEO to begin a critical restructuring of
the company's product line. He would eventually become CEO and served in that
position until August 2011. On August 24, 2011 Steve Jobs resigned his position as chief
executive officer of Apple before his long battle with pancreatic cancer took his life on
October 5, 2011
On November 10, 1997, Apple introduced the Apple Store.
MICROSOFT DEAL:-At the 1997 Macworld Expo, Steve Jobs announced that Apple would
be entering into a partnership with Microsoft. Included in this was a five-year
commitment from Microsoft to release Microsoft Office for Macintosh as well as a
US$150 million investment in Apple. As part of the deal Apple and Microsoft agreed to
settle a long-standing dispute over whether Microsoft's Windows operating system
infringed on any of Apple's patents. It was also announced that Internet Explorer would
be shipped as the default browser on the Macintosh, with the user being able to have a
preference. Microsoft chairman Bill Gates appeared at the expo on-screen, further
explaining Microsoft's plans for the software they were developing for Mac, and stating
that he was very excited to be helping Apple return to success.

11. After this, Steve Jobs said this to the audience at the expo:
If we want to move forward and see Apple healthy and prospering again, we have to let
go of a few things here. We have to let go of this notion that for Apple to win,
Microsoft has to lose. We have to embrace a notion that for Apple to win, Apple has to
do a really good job. And if others are going to help us that's great, because we need all
the help we can get, and if we screw up and we don't do a good job, it's not somebody
else's fault, it's our fault. So I think that is a very important perspective. If we want
Microsoft Office on the Mac, we better treat the company that puts it out with a little
bit of gratitude; we like their software.
.So, the era of setting this up as a competition between Apple and Microsoft is over as
far as I'm concerned. This is about getting Apple healthy, this is about Apple being able
to make incredibly great contributions to the industry and to get healthy and prosper
again.
iMAC iBOOK
POWER MAC G4

12. MAC OS X:-
•In 2001, Apple introduced Mac OS X, an operating system
•incorporating parts of the FreeBSD kernel.
•Aimed at consumers and professionals .
RETAIL STORES:-
In May 2001, after much speculation, Apple announced the opening of a line of
Apple retail stores, to be located throughout the major U.S. computer buying
markets. The stores were designed for two primary purposes: to stem the tide of
Apple's declining share of the computer market and to respond to poor
marketing of Apple products at third-party retail outlets.
Advantages of MAC OS X:-
•Security
•Reliability
•Ease of use
•MAC OS can run windows
At the same time.
Disadvantages Of MAC OS X:-
•Price
•Gaming
•Fewer software options

13. 2007-2011:-
On January 9, 2007, Apple Computer, Inc. shortened its name to simply Apple Inc.
Apple really wasn't just a computer company anymore. At the same address, Jobs
revealed a product that would revolutionize an industry in which Apple had never
previously competed: the Apple iPhone. The iPhone combined Apple's first
widescreen iPod with the world's first mobile device boasting visual voicemail, and
an internet communicator able to run a fully functional version of Apple's web
browser, Safari, on the then-named iPhone OS (later renamed iOS).
iOS EVOLUTION:- iphone AND ipad:-
The first version of the iPhone became publicly available on June 29, 2007
iPhone 3G became available on July 11, 2008.
iPhone 3GS on June 8, 2009,
iPhone 4 model arriving in similar fashion in 2010, a Verizon model was released in
February 2011, and a Sprint model in October 2011, shortly after Jobs' death.

14. iPOD
iPHONE
iPAD

15. ibooks- 2012
iBooks is an e-book application by Apple Inc. for its iOS and OS X operating
systems and devices. It was announced in conjunction with the iPad on
January 27, 2010, and was released for the iPhone and iPod Touch in mid-
2010, as part of the iOS 4 update.
On january 19 2012, Apple’s phil schiller introduced iBOOKS
textbooks for iOS and iBOOK author for Mac OS X in new york.

16. PRODUCT ADVANTAGES DIS-ADVANTAGES
IPAD Mail to read your e-mail.
Photos to manage
archival photos.
Video to play video files
iTunes to download music
and videos
App Store for
applications.
No multitasking
Display size is not very
large
There is no camera.
No USB port
There is no SDCARD slot
No Open SDK (Software
Development Kit)
The battery can not be
replaced
IPOD Pretty good video recorde
r.
Internet access capability
is pretty good.
The retina Display is
very sharp.
Supported Multitouch
Gaming is extraordinary.
The images from the
camera is not good.
Unable to transfer songs
and videos from a
PC without iTunes.
Does not
support many formats to pl
ayer.

17. IPHONE 5.5-inch screen with
high resolution Retina
HD display just amazing.
Incomparable battery
life beyond your
imagination.
More high-tech and
impressive camera for
photo .
The Price is High
Non-removable Li-Po
Battery
Lack of Dust Proof
and Water Resistant
Display
IBOOKS Mobility
Saving Physical Space
Saving Time & Money
Ease-of-Use
Tactile loss : I like the
feel and smell of paper I
can’t read on a screen
Lending loss : I want
to lend my books to who
I want
Library loss : I want a
library that will last
forever

18. 2011-PRESENT:-
With icloud users can
store photos, apps ,
store, doc , calendars and
access song on itunes
without having them to
store in the phone’s
memory.
You can create amazing
documents and
presentations on your
iphone, ipad, ipod touch
and now with icloud, you
can keep your work up to
date across all your ios
devices. You don’t have to
save your work or transfer
any files. It’s free with iOS5.
Steve Launched
Icloud- june2011

19. RECENT ACQUISITIONS:-
• A 3d mapping company
•Based in sweden, new
name “Apple Sputnik
Division”
•3 employess of c3 have
joined apple inc.
•CEO- Mattias Astrom
•CFO- Kjell Cedestrand
•PM- Ludring Emgard
•Israeli manufacturer of flash
memory founded in 2006.
•Its solutions are designed to
improve the speed,
endurance and performance.
•Apple relies on the company
‘s solutions for the iphone,
ipad and macbook air
product lines to boost
memory performance.
•Chomp is a search
engine that finds the
app you want.
•Founded in 2009
•Hq-san francisco, USA
•Apple has aquired
Chomp, a search engine
designed to find and
discover apps for
iphone, ipad and
android.

20. The 3rd generation iPad was announced on
march 16,2012.
With the retina display feature, text, photos,
videos are rich in detail, colour more vibrant
44% better colour saturation than the Ipad 2
lighter battery that ipad2 reducing the weight
of tablet
5mp isight camera with advanced optics
Ultrafast 4G LTE- connects to fast data
networks around the world.
THE NEW
iPAD

21. MAJOR COMPETITORS
PRODUCTS COMPETITORS
PC IBM, DELL, ACER, HP, LENOVO
Ipod series SAMSUNG, CREATIVE, MICROSOFT,
NAPSTER
Iphone Series SAMSUNG, GOGGLE, MOTOROLA
Ipad AMAZON’S KINDLE, DELL, HP,
SAMSUNG
Operating system MICROSOFT WINDOWS, ANDROID
OS, LINUX