Apple's iconic bitten apple logo has evolved since the company's founding. Originally, the logo depicted Isaac Newton sitting under an apple tree, alluding to his discovery being inspired by an apple. In 1977, designer Rob Janoff changed the logo to a simple rainbow-colored silhouette of an apple with a bite taken out of it. There are various theories for why Janoff chose this design, from making it more relevant to the company name to paying homage to Newton's discovery of gravity. Today, the bitten apple logo remains one of the most recognizable in the world for Apple, though it now comes in monochromatic white or aluminum colors rather than the original rainbow design.
Apple is one of the most successful companies in history. Even during periods in which the company struggled, it was known for being innovative. In the late 1990s and early 2000s, Apple began its rise to dominance in a range of technology areas and established itself as the trendsetter in mobile devices.
What is it that makes Apple so desirable and so special? How does the company keep up its formidable status even decades after the introduction of its first desktop computers, and what is it about the company that inspires such excitement and loyalty among its customers? Here is an analysis of some aspects that set Apple apart from their competition.
Easy Serve, an Online Services Marketplace Startup in IndiaUpamanyu Acharya
How do you start an online services marketplace in India? What are the challenges one faces as an online service aggregator and payment portal? How do you start the Flipkart of Services? These are questions we strived to answer in this presentation.
We all get very excited about new versions of Apple products. We love speculating what is going to be the new Apple product. Is it going to be the iWatch? Maybe it will be virtual keyboards or invisible headphones. All of these gadgets are things which we enjoy and embrace because of their design and high performance. But I don´t think this is Apple´s Next Big Thing. I think Apple´s longer term game is The Ultimate iMe Smart Device which will be something not just everybody will want; they will also need it.
Apple is one of the most successful companies in history. Even during periods in which the company struggled, it was known for being innovative. In the late 1990s and early 2000s, Apple began its rise to dominance in a range of technology areas and established itself as the trendsetter in mobile devices.
What is it that makes Apple so desirable and so special? How does the company keep up its formidable status even decades after the introduction of its first desktop computers, and what is it about the company that inspires such excitement and loyalty among its customers? Here is an analysis of some aspects that set Apple apart from their competition.
Easy Serve, an Online Services Marketplace Startup in IndiaUpamanyu Acharya
How do you start an online services marketplace in India? What are the challenges one faces as an online service aggregator and payment portal? How do you start the Flipkart of Services? These are questions we strived to answer in this presentation.
We all get very excited about new versions of Apple products. We love speculating what is going to be the new Apple product. Is it going to be the iWatch? Maybe it will be virtual keyboards or invisible headphones. All of these gadgets are things which we enjoy and embrace because of their design and high performance. But I don´t think this is Apple´s Next Big Thing. I think Apple´s longer term game is The Ultimate iMe Smart Device which will be something not just everybody will want; they will also need it.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Running head STRATEGIC CHOICE AND EVALUATION 1STRATEGIC CHOI.docxagnesdcarey33086
Running head: STRATEGIC CHOICE AND EVALUATION 1
STRATEGIC CHOICE AND EVALUATION 6
Strategic Choice and Evaluation
Instructor Name
STR 581
May 26, 2014
Student Name
Strategic Choice and Evaluation
Finding and gathering organization possibilities is an activity for companies especially for firms like Apple Inc. In order to establish business strategic planning, managers are supposed to analyze cases that present organizations competitive benefits which distinguishes them from their rivals in the market. Apple is a huge firm which promotes creativity and brand value. Apple strictly focuses on ways to establish themselves as next generation technology leaders. We have many new and same products upcoming into the market which creates challenge for Apple to emphasize their vision. But still Apple succeeds growing in this inflated market and ensures that the growth rate is carried at a descent pace that doesn’t create problems for their brand identity or to their potential revenue growth. This paper examines the strategic planning’s and measures that Apple should consider to ensure continuous growth.
Generic Strategy
Apple stands in the world market for its creativity and innovation. The company successfully establishes market leadership by practicing generic strategy. Apple implemented the generic strategy for three places that comprises Low-cost leadership, Differentiation, and Focus. Concentrating on Low-cost Leadership, Apple has the advantage of controlling its huge and accepted supply chain to output the products at an affordable price. The prices for Apple products are at a high rate for increase in demands. So producing mass products like Phone and iPod, the firm establishes effective contract with the suppliers. This helps the company to provide a great quality product compared to the rivals. The iPod is the first key implementation by Apple that captured market shares from Sony which is known for its walkman. It experienced an evolution which came into action by the digital technology that segregated the iPod from various other goods in the market. Finally providing focus to enhanced planning, Apple was able concentrated on its products and introduced the iPod that targeted a huge number of people. In spite of the product being costly, the reduced size and the capability to accompany more songs established a belief amongst youth and the rest of the population. (John Kirk, 2013).
Value Discipline
One of the greatest concentrations of Apple is to ensure that their customers purchase value and the company utilizes it for promoting success. Apple was aware of the fact that few customers experienced value along with cost, services and goods. By this practice Apple links with Value Discipline as the top overall cost provider. The company succeeded in giving customers products with reduced cost and increase sales. Management was considered the key members to practice the Value Discipline and helping their customers and enhancing.
Strategic Management 7
Week 3 Assignment 1
Phabian Smith
Strayer University
BUS 499: Business Administration Capstone
Dr. Keller
Dr. Gardner
July 21, 2019
Week 3 Assignment 1
Apple Inc. is one of the companies whose history and development are well documented. Apple is known for designing, developing, and selling of computer and computer software, consumer electronics, and provides various online services. The company has developed into one of the major computer manufacturers in the world. This is because of the regular reliability on the development of new innovative technologies and globalization that has expanded its customer base. Technology and globalization have played a key role in the functioning of the organization since its formation 1976. The company’s global expansion and their focus on technological innovation in their business activities and products have made them a unique competitive advantage.
Globalization
Globalization can be considered as the integration of the interchange of ideas, culture, views, and products in the world. Globalization has enabled communication and interaction between individuals from various spheres resulting to free flow of products from one place to another without geographical barrier. In fact, globalization has made the world a global village. For Apple Inc. the increased integration of globalization has enabled it to become one of the biggest companies in the world. It has affected the business strategy of the company. With the extended market and the increasing demand for Apple products, the company has implemented the differentiation strategy which has prompted it to produce software, phones, and electronics with unique features. This has been facilitated by research and development to enhance technological innovation which is the cornerstone of its competitive advantage. At the same time, globalization as impacted on the operational and employment practices of the company. Today, Apple has the ability to access every part of the market and outsource production plants in different parts of the world. It has therefore been successful in the manufacture and launch of products in new markets. It is also important to note that globalization has enabled Apple to attract and employ talented, committed, experienced and innovative candidates. Most importantly, globalization has had significant impact on the resources and profit maximization of the company because going global has enabled it to increase its market share.
Technology
The effective application of technology in various aspects of the company has benefited it beyond expectations. Technology change has been a key factor in the success of the company. It has played a major role in the change to a mobile computing society by developing personalized technology devices that would serve the different needs of the people. Ha.
STRATEGIC ANALYSIS Page 1 of 10
STRATEGIC ANALYSIS Page 10 of 10
Organizational and Competitive
Jade Nguyen
Argosy University
BUS480 | Business Tactics and Execution
Apple Inc. Corporation
Apple Inc. is a United States-based company that deals with designing, manufacturing, and marketing both computer hardware and software as well as networking solutions among other consumer electronics. The firm’s commitment is introducing and providing personal computing as well as music experience to students, professors, creative professionals, management agencies as well as businesses among other clients through innovative hardware and software as well as internet services (Khan, Alam & Alam, 2015). Notably, the firm’s commercial approach leverages its exceptional capacity by the way its system of operation and technologies are designed and developed. Accordingly, it can camouflage in a competitive market and bring in innovative products and solutions which are easy to use. Like any other successful Corporation, Apple Inc. also exhibits tremendously stiff competition against other firms that produce computers as well as from other consumer electronics Corporations. Most of its competitors are large corporations with established markets either regionally or globally, for example, Compaq, Lenovo, Intel Corporation, Samsung, Microsoft as well as Dell among others.
Apple Inc. began the move of developing personal computing in 1977, however, because of variations in the management as well as contrasting opinions plus missed opportunities, it has lost its competitive advantage to other corporations like Microsoft, Dell as well as Samsung. Even with such stiff competition from its business counterparts, it continues to hunt the personal computer market though not like it used to do before. It opts to deviate its focus and venture into the music business through the manufacture and exchange of iPod, iTunes as well as digital music players. Marketing approaches like differentiation and specialization have enabled Apple to rejuvenate its market share. Significantly, the adoption of such strategies empowers an organization to acquire diverse knowledge as well as skills hence producing best quality products sold at considerable prices. Therefore, Apple company applies costs as well as products as the focus on their strategies to strive in the international market.
It is imperative to note that, Apple Inc. is grounded on two significant values which are; Inclusion and Diversity. To break it down further, Apple Inc. believes that humanity is not a singular concept but a plural and the most appropriate way to operate is through "everybody in" hence inclusion is the company's religion. On the hand, working with different people despite race, ethnicity, age .
This is PPP for a strategic management course and we choose Apple inc.
outlines:
- Introduction
- Apple History
- Vision
- mission
- Competitive History
- Products & Services
- Logo
- SWOT Factors
- Objectives
- Strategies
This presentation discusses one of the business concept i.e. startups and one of the top rated multi national startup company, Apple Inc. Also it includes various points like risks associated, market scenario, steps to make a startup successful and other various topics. Take a look.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Running head STRATEGIC CHOICE AND EVALUATION 1STRATEGIC CHOI.docxagnesdcarey33086
Running head: STRATEGIC CHOICE AND EVALUATION 1
STRATEGIC CHOICE AND EVALUATION 6
Strategic Choice and Evaluation
Instructor Name
STR 581
May 26, 2014
Student Name
Strategic Choice and Evaluation
Finding and gathering organization possibilities is an activity for companies especially for firms like Apple Inc. In order to establish business strategic planning, managers are supposed to analyze cases that present organizations competitive benefits which distinguishes them from their rivals in the market. Apple is a huge firm which promotes creativity and brand value. Apple strictly focuses on ways to establish themselves as next generation technology leaders. We have many new and same products upcoming into the market which creates challenge for Apple to emphasize their vision. But still Apple succeeds growing in this inflated market and ensures that the growth rate is carried at a descent pace that doesn’t create problems for their brand identity or to their potential revenue growth. This paper examines the strategic planning’s and measures that Apple should consider to ensure continuous growth.
Generic Strategy
Apple stands in the world market for its creativity and innovation. The company successfully establishes market leadership by practicing generic strategy. Apple implemented the generic strategy for three places that comprises Low-cost leadership, Differentiation, and Focus. Concentrating on Low-cost Leadership, Apple has the advantage of controlling its huge and accepted supply chain to output the products at an affordable price. The prices for Apple products are at a high rate for increase in demands. So producing mass products like Phone and iPod, the firm establishes effective contract with the suppliers. This helps the company to provide a great quality product compared to the rivals. The iPod is the first key implementation by Apple that captured market shares from Sony which is known for its walkman. It experienced an evolution which came into action by the digital technology that segregated the iPod from various other goods in the market. Finally providing focus to enhanced planning, Apple was able concentrated on its products and introduced the iPod that targeted a huge number of people. In spite of the product being costly, the reduced size and the capability to accompany more songs established a belief amongst youth and the rest of the population. (John Kirk, 2013).
Value Discipline
One of the greatest concentrations of Apple is to ensure that their customers purchase value and the company utilizes it for promoting success. Apple was aware of the fact that few customers experienced value along with cost, services and goods. By this practice Apple links with Value Discipline as the top overall cost provider. The company succeeded in giving customers products with reduced cost and increase sales. Management was considered the key members to practice the Value Discipline and helping their customers and enhancing.
Strategic Management 7
Week 3 Assignment 1
Phabian Smith
Strayer University
BUS 499: Business Administration Capstone
Dr. Keller
Dr. Gardner
July 21, 2019
Week 3 Assignment 1
Apple Inc. is one of the companies whose history and development are well documented. Apple is known for designing, developing, and selling of computer and computer software, consumer electronics, and provides various online services. The company has developed into one of the major computer manufacturers in the world. This is because of the regular reliability on the development of new innovative technologies and globalization that has expanded its customer base. Technology and globalization have played a key role in the functioning of the organization since its formation 1976. The company’s global expansion and their focus on technological innovation in their business activities and products have made them a unique competitive advantage.
Globalization
Globalization can be considered as the integration of the interchange of ideas, culture, views, and products in the world. Globalization has enabled communication and interaction between individuals from various spheres resulting to free flow of products from one place to another without geographical barrier. In fact, globalization has made the world a global village. For Apple Inc. the increased integration of globalization has enabled it to become one of the biggest companies in the world. It has affected the business strategy of the company. With the extended market and the increasing demand for Apple products, the company has implemented the differentiation strategy which has prompted it to produce software, phones, and electronics with unique features. This has been facilitated by research and development to enhance technological innovation which is the cornerstone of its competitive advantage. At the same time, globalization as impacted on the operational and employment practices of the company. Today, Apple has the ability to access every part of the market and outsource production plants in different parts of the world. It has therefore been successful in the manufacture and launch of products in new markets. It is also important to note that globalization has enabled Apple to attract and employ talented, committed, experienced and innovative candidates. Most importantly, globalization has had significant impact on the resources and profit maximization of the company because going global has enabled it to increase its market share.
Technology
The effective application of technology in various aspects of the company has benefited it beyond expectations. Technology change has been a key factor in the success of the company. It has played a major role in the change to a mobile computing society by developing personalized technology devices that would serve the different needs of the people. Ha.
STRATEGIC ANALYSIS Page 1 of 10
STRATEGIC ANALYSIS Page 10 of 10
Organizational and Competitive
Jade Nguyen
Argosy University
BUS480 | Business Tactics and Execution
Apple Inc. Corporation
Apple Inc. is a United States-based company that deals with designing, manufacturing, and marketing both computer hardware and software as well as networking solutions among other consumer electronics. The firm’s commitment is introducing and providing personal computing as well as music experience to students, professors, creative professionals, management agencies as well as businesses among other clients through innovative hardware and software as well as internet services (Khan, Alam & Alam, 2015). Notably, the firm’s commercial approach leverages its exceptional capacity by the way its system of operation and technologies are designed and developed. Accordingly, it can camouflage in a competitive market and bring in innovative products and solutions which are easy to use. Like any other successful Corporation, Apple Inc. also exhibits tremendously stiff competition against other firms that produce computers as well as from other consumer electronics Corporations. Most of its competitors are large corporations with established markets either regionally or globally, for example, Compaq, Lenovo, Intel Corporation, Samsung, Microsoft as well as Dell among others.
Apple Inc. began the move of developing personal computing in 1977, however, because of variations in the management as well as contrasting opinions plus missed opportunities, it has lost its competitive advantage to other corporations like Microsoft, Dell as well as Samsung. Even with such stiff competition from its business counterparts, it continues to hunt the personal computer market though not like it used to do before. It opts to deviate its focus and venture into the music business through the manufacture and exchange of iPod, iTunes as well as digital music players. Marketing approaches like differentiation and specialization have enabled Apple to rejuvenate its market share. Significantly, the adoption of such strategies empowers an organization to acquire diverse knowledge as well as skills hence producing best quality products sold at considerable prices. Therefore, Apple company applies costs as well as products as the focus on their strategies to strive in the international market.
It is imperative to note that, Apple Inc. is grounded on two significant values which are; Inclusion and Diversity. To break it down further, Apple Inc. believes that humanity is not a singular concept but a plural and the most appropriate way to operate is through "everybody in" hence inclusion is the company's religion. On the hand, working with different people despite race, ethnicity, age .
This is PPP for a strategic management course and we choose Apple inc.
outlines:
- Introduction
- Apple History
- Vision
- mission
- Competitive History
- Products & Services
- Logo
- SWOT Factors
- Objectives
- Strategies
This presentation discusses one of the business concept i.e. startups and one of the top rated multi national startup company, Apple Inc. Also it includes various points like risks associated, market scenario, steps to make a startup successful and other various topics. Take a look.
Evaluation of Organizational StructureIntroductionSt.docxSANSKAR20
Evaluation of Organizational Structure
Introduction
Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computers on April 1, 1976. (Time Magazine, n.d.) Since its inception, Apple has become one of the world’s largest producers of consumer electronics, personal computers, servers, software and is a distributor of media content. Today we will review the company’s current organizational structure and its effectiveness and ineffectiveness in the structure. We will also review possible changes that would benefit the company to make to its current structure more effective in the current competitive market for its leadership team.
Current Organizational Structure
Since the days of Steve Jobs; the company has gone through some changes to its organizational structure. When Steve Jobs was running his company, he made every decision; but now the company uses a more collective approach with its company. The company is using a modern structural approach to its managing and leadership style by putting teams in control of what happens.
The current mission statement is “"Apple designs Macs, the best personal computers in the world, along with OS X, ILife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.” (Farfan, 2016). This is a mix of both a mission statement and a vision of what the company wants to see.
By using an approach of a modern structure of having the company ran by the departments and employees versus by a company leader such as the CEO, the company feels that they can accomplish their goals and ideas with the least amount of buy-in needed from the Board of directors or CEO. The teams and departments can set their own guidelines of how quickly their projects will run which in turn leads to having products and services available more quickly to consumers for purchase. The employees are more productive in this type of environment for the company because they are also able to focus solely on their job functions while not have to worry about other departments.
Organizational Metrics
The takeaways of Apples’ Mission and Vision Statements by CEO Tim Cook easily define the metrics that Apple follows. “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way tha ...
Running Head APPLE INC. COMPANY APPLE INC. COMPANY 2.docxhealdkathaleen
Running Head: APPLE INC. COMPANY
APPLE INC. COMPANY 2
Apple Inc. Company
Lucy Rowell
7/28/19
Apple Inc Company
Apple Inc, which was formerly known as Apple Computer, Inc, is a company based in America, and it is recognized as the first company that is successfully dealing with personal computers, phones etc. Apple’s headquarters are located in Cupertino in California. Based on research, most people think that the success of Apple is from some factors which include the management skills of their CEO, their high-end products as well as their cooperate culture of being innovative and enthusiastic. Besides, Apple is considered to be focused on its employees by offering them the best benefit and compensation programs. These services have played a significant role in enabling Apple Inc to have a competitive advantage against its competitors. Currently, Apple has personified innovation, prestige, as well as the quality of their brands. Apple brands are among the most valuable brands globally, and it has become the most exciting place people can work in. Also, from research, Apple Company has over 10, 000 workers who are focused on developing the best brands on earth and they are more than dedicated to making the world a better place than they found it. This paper aims to discuss the compensation strategy of Apple and the practices Apple is applying related to the challenges they face.
The history of Apple
According to research, Apple Inc was developed in the year 1976 on April by Steven Jobs together with his friend Steve Wozniak. The two friends were dropouts from high school, and they lived in Silicon Valley. The first Apple product to be created as a computer which was established in the year 1976 at Steven Jobs home. Ever since they created the first computer successfully, they revolutionized the use of computers, how people use the internet and listen to music as well as how they communicate using mobile phones. In the year 1997, it was recorded that Apple’s share price was at the range of $3.30 million, which later on improved in the year 2011, and the share price was $339.87 million.
Apple Inc. Vision and Mission and Values
From their website, their vision is developing the best computing products which will, as a result, improve the experiences of different users including students and educators and also generate innovative professionalism using their original hardware, internet offerings as well as software (Scholar et al., 2012). Their mission, on the other hand, according to Apple’s website, is to create Macs which should offer the best experiences to their users globally. They also have a mission of creating an OS X, iWork, iLife and other exceptional software. Based on research, apple offers the most revolutionized music using their iPods as well as their iTunes which are located on their online stores. In fact, Apple has redesigned its mobile phones using their revolution App Store and iPhone, which is ...
Apple Inc. was established by Steve Jobs, Wozniak and Ronald Wayne in 1976 (Gilbert 2-5). It
is an American company started by Wozniak who advised Steve Jobs to put his computer on
sale. The computer was known as Apple 1 computer. In 1977, they were able to sell their
computer during trade shows because they were also able to publicize it.
See more at: http://www.customwritingservice.org/blog/apple-inc/
Population Health- Health and Human Services Description.docxstilliegeorgiana
Population Health- Health and Human Services
Description: The baccalaureate graduate nurse will apply leadership concepts, skills, and
decision making in providing care in a variety of settings.
Course Competencies: 3) Integrate concepts from behavioral, biological and natural sciences to
review health needs of diverse populations. 7) Conduct a windshield survey. 8) Develop a plan
to meet an identified need in the community. 10) Discuss the sociopolitical, economic, and
ethnic characteristics of a community and their influence on population health.
QSEN Competencies: 1) Patient-Centered Care 3) Evidence-Based Practice 5) Safety
BSN Essential II
Area Gold
Mastery
Silver
Proficient
Bronze
Acceptable
Acceptable
Mastery not
Demonstrated
Observations
Social service
agencies, clinics,
dentists, doctors,
urgent care,
pharmacy? How far
is the nearest
hospital?
Is there access to
healthy food
choices-grocery
store(s),
restaurant(s), and
number of fast food
restaurants?
Facilities for
seniors? Long term
care facilities?
All of the listed
observations are
clearly addressed
and discussed in
a comprehensive
and detailed
manner with 2 or
more specific
examples.
Additional
issues, not listed
are addressed.
Three or more of
the listed
observations are
not present or
discussed in
depth
Two or less of
the listed
observations are
not present or
discussed in
depth
Does not
include
observations
Provide
recommendations
for two additional
health and/or social
service resources to
address the selected
population group
Provide
recommendation
s for two
additional health
and/or social
service resources
to address the
selected
population group
Provide
recommendation
s for two
additional health
and/or social
service resources
but does not
address the
selected
population group
Provide
recommendation
s for one
additional health
and/or social
service resources
to address the
selected
population group
Does not
include
observations
APA, Grammar,
Spelling, and
Punctuation
No errors in APA,
Spelling, and
Punctuation.
One to three errors
in APA, Spelling,
and Punctuation.
Four to six errors
in APA, Spelling,
and Punctuation.
Seven or more
errors in APA,
Spelling, and
Punctuation.
References Provides two or
more references.
Provides two
references.
Provides one
references.
Provides no
references.
Running head: BUSINESS 1
BUSINESS 2
Week 3 Assigment 1
Latonya Louden
Strayer University
BUS499 Business Administration Capstone
Brian Grizzell
02/04/2020
Strategic Management and Strategic Competitiveness
Globalization
Apple Inc is one of the most successful public corporations today. It has been ranked number one on the Forbes list for the last decade. Being an American multinational tech company, Appl ...
Population Health- Health and Human Services Description.docx
Mission vision and logo
1. Mission: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented
the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best
personal computing experience to students, educators, creative professionals and consumers around
the world through its innovative hardware, software and Internet offerings.
top
Vision: An Apple at every desk
Apple
Store
Mac
iPod
iPhone
iPad
iTunes
Support
2. Welcome to the Apple procurement website. Over the years, Apple has
developed an entire ecosystem of suppliers who support our business
operations. Our goal, in a nutshell, is to obtain stellar products and
services within tight timeframes, at a cost that represents the best
possible value to our customers and shareholders. If that sounds like a
daunting task, it’s the same one we assign ourselves.
We are proud of the strong relationships we have built with our suppliers, many of whom have
been working with us for years. And we are always looking to expand our supplier base to
accommodate our rapidly growing customer base. To that end, we periodically review our
relationships and add new suppliers as needed.
Suppliers at Apple
3. Apple requires each of its suppliers to meet the highest standards for all goods and services. Our
requirements include a commitment to rigorous quality assurance. In addition, suppliers must be
committed, as we are, to ensuring the highest standards of social responsibility.
The ideal suppliers are those who understand our culture and expectations. We value suppliers
who take the time to learn about and understand our business and who look for ways to add
value. These suppliers know the importance of making and meeting commitments and delivering
the highest quality goods and services.
Our business environment is competitive and fast-paced. Our suppliers must understand this
dynamic and be agile and flexible in responding to changing business conditions. Above all,
Apple values innovation. We appreciate suppliers who truly understand and share in our
challenges, and who help us find the best possible solutions.
Supplier Diversity Program
We take our social and environmental responsibilities seriously. A good example is our strong
and longstanding commitment to a diverse supplier base.
Apple’s Supplier Diversity Program was formally established in 1993; since that time the
company has continued growing and supporting the long list of suppliers who participate. Apple
actively participates in the program through the National Minority Supplier Development Council
(NMSDC), the Women’s Business Enterprise National Council (WBENC), and Veteran–Owned
Business Expositions, as well as Supplier Diversity Business Opportunity Trade Fairs around the
country.
The businesses we categorize as diverse suppliers are Minority-Owned, Women-Owned,
Veteran-Owned, and Service-Disabled Veteran-Owned Small Businesses, as well as businesses
located in Historically Underutilized Business regions (HUBZone) and Small Disadvantaged
Businesses (SDB).
So how does a business join Apple’s Supplier Diversity Program? That’s simple: You start by
completing the online Supplier Registration Form. Following a swift verification and screening
process to ensure a good fit between supplier strengths and capabilities and Apple’s current and
4. future requirements, Apple reviews the supplier information. The business then becomes a
potential supplier who may be used in the procurement process as business needs dictate. In the
interest of encouraging the success of our diverse supplier base, we work with the Supplier
Diversity Program participants to help them develop their businesses. This often involves
working with a number of organizations that offer training and feedback.
Suppliers who wish to participate in Apple’s Supplier Diversity Program should complete the
online Supplier Registration Form so their information can be entered into Apple’s Supplier
Information Database (SID). We have included special areas within the form that prompt the
database to alert our supplier diversity team and relevant procurement professionals about the
availability of qualified participants in Apple’s Supplier Diversity Program. This helps increase the
visibility of these suppliers and can improve their potential for engagement.
Sourcing Process
Apple’s sourcing process is designed to ensure equal and fair treatment of suppliers so that they
can fully participate in a competitive procurement process.
We ask suppliers wishing to participate in the process to register with our Supplier Information
Database (SID), a secure online database that Apple maintains with regularly updated information
on current and potential suppliers. SID enables Apple procurement professionals to access key
information about potential and current suppliers, including capabilities, Supplier Diversity
certifications, product/service descriptions, Universal Standard Products and Services
Classification (UNSPSC) codes, contact information, and so on.
The First Step
The first step any supplier should take in seeking opportunities to do business with Apple is to
register with our Supplier Information Database. If your company registers with SID and there’s a
need for the type of products or services you provide, an Apple procurement professional can
then contact you to explore potential opportunities.
If there’s no immediate opportunity for engagement (as sometimes happens), the information
will remain in Apple’s confidential Supplier Information Database for six months or for as long as
6. Apple's motto, "Think Differently," is a concept that the company does
very well by creating innovative products that continue to define the
world of computer design. Other computer manufacturers have attempted
for decades to replicate the icono· clastic appeal of the Apple design.
None have succeeded in the manner of Apple.
When Steve Jobs assumed the post of CEO in 1998, he re-revolutionized
the entire company. Apple introduced the iMac and iBook product lines
for the more basic computer buyers and the Power Book and G series
computers for the advanced purchasers. Apple continues to forge ahead in
design with the introduction of the iPod digital music player and the
iTunes Web site for the sale and download of music. Among giant rival
firms, such as IBM, Apple is on the forefront of a revolution of
technology, integrating music, images, and animation.
Apple Values
Apple Values are the qualities, customs, standards, and principles that the company
believes will help it and its employees succeed. They are the basis for what we do and
how we do it. Taken together, they identify Apple as a unique company.
These are the values that govern our business conduct:
Empathy for Customers/Users
We offer superior products that fill real needs and provide lasting value. We deal fairly
7. with competitors and meet customers and vendors more than halfway. We are genuinely
interested in solving customer problems, and we will not compromise our ethics or
integrity in the name of profit.
Aggressiveness/Achievement
We set aggressive goals and drive outselves hard to achieve them. We recognize that
this is a unique time, when our products wil change the way people work and live. It is
an adventure, and we are in it together.
Positive Social Contribution
We build products that extend human capability, freeing people from drudgery and
helping them achieve more than they could alone. But beyond that, we expect to make
this world a better place to live. As a corporate citizen, we wish to be an economic,
intellectual, and social asset in communities where we operate.
Innovation/Vision
We built our company on innovation, providing products that were new and needed. We
accept the risks inherent in following our vision, and work to develop leadership products
that command the profit margins we strive for.
Individual Performance
We expect individual commitment and performance above the standard for our industry.
Only thus will we make the profits that permit us to seek our other corporate objectives.
Each employee can and must make a difference. In the final analysis, individuals
determine the character and strength of Apple.
Team Spirit
Teamwork is essential to Apple's success, for the job is too big to be done by one
person. Individuals are encouraged to interact with all levels of management, sharing
ideas and suggestions to improve Apple's effectiveness and quality of life. It takes all of
us to win. We support each other and share the vistories and rewards together. We are
8. enthusiastic about what we do.
Quality/Excellence
We care about what we do. We build into Apple products a level of quality, performance,
and value that will earn the respect and loyalty of our customers. At Apple, quality
management is critical to our continued success.
Individual Reward
We recognize each person's contribution to Apple's sucess, and we share the financial
rewards that flow from high performance. We recognize also that rewards must be
psychological as well as financial, and we strive for an atmosphere where each individual
can share the adventure and excitement of working at Apple.
Good Management
The attitudes and behaviors of managers toward their people are of primary importance.
Employees should be able to trust the motives and integrity of their supervisors. It is the
responsibility of management to create a productive environment where Apple Values
flourish.
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Attendees of the American Management Association's Strategic Planning course often ask me,
“What’s the difference between a mission statement and a vision statement?” Here’s my answer…
9. Mission Statement
Your Mission Statement describes what business you’re in and who your customer is. As such, it
captures the very essence of your enterprise - its relationship with its customer.
Developing your mission statement is the step which moves your strategic planning process from the
present to the future. That’s why, in the figure, the arrow depicting the mission statement connects
“today” with the “future.” Your mission statement must “work” not only today but for the intended life of
your strategic plan of which your mission statement is a part. If you’re developing a five year strategic
plan, for example, you develop a mission statement which you believe will “work” for the next five
years.
Focus is a primary benefit of your mission statement. It should be broad enough to allow for the
diversity (new products, new services, new markets) you require of your business. And it will also be
specific enough to provide the focus necessary to the success of your business.
Here’s an example of a mission statement:
“Clayton Instruments Company designs and manufactures highly reliable monitoring equipment for
use in harsh or unusual environments within the process industries.”
Note that this mission statement has both an internal and an external dimension. Internally, it
describes the products which the company offers: “highly reliable monitoring equipment.” And it also
lists the functions the company performs: “design and manufacturing.” The mission statement also
includes the necessary external dimension. It identifies the customer: “the process industries.” And it
cites the company’s “market position” - the reason why customers would prefer to buy products and
services from the company. Specifically, the company’s products are “for use in harsh or unusual
environments.”
10. Vision Statement
Note the arrow (in the figure) which depicts the vision statement. This arrow begins not at “today” but
at some point in the future. That’s because a vision is not true in the present, but only in the future.
Your strategy team will need to develop a compelling vision of the future. A vision which your
employees will enthusiastically embrace - because the vision is worthy, and because it challenges
them to grow. Let’s consider an example: that of a drive-up window at a fast food restaurant. The
vision might be one of “Saving time for busy people.” See? A big vision! Providing direction for
employees. Some years ago, a client of ours remarked, “Our employees are eager to feel a sense of
passion; it’s up to us to tell them what to feel passionate about.” That’s what the vision is all about.
In order for you to get your employees passionate about your vision, it has to be compelling. It has to
matter… not just to your management team, but also to your employees. “To triple sales revenue next
year,” doesn’t do it. For, who cares? Only a few. To make a difference to customers, to the
community, to the world. To improve the lives of human beings. That matters.
Your vision should project a compelling story about the future. When Steve Jobs said, “An Apple on
every desk,” well there wasn’t then an Apple on every desk. In fact, there won’t ever be an Apple on
every desk. That’s OK. The vision can be figurative, rather than literal.
The History of the Bitten Apple
LOGO DESIGN ARTICLES
The “bitten apple” is the logo of the well-known computer manufacturer Apple Inc. It is one
of the easily recognizable logos in the whole wide world, a fitting symbol to the name of the
company behind the picture. Here is one bite out of the apple’s history, to enlighten readers
on how the logo sprang into existence.
Newton: Apple’s First Image
11. The “bitten apple” logo has had a complicated yet very fitting history to its current image.
The first logo for Apple Inc. during its incorporation in the 1970’s was entirely different, but
was still related to the apple. To be specific, the first image to represent the computer
company was Isaac Newton, the man who first discovered the company when a fruit fell on
his head. What was that fruit? You guessed it: an apple!
Founders Steve Jobs and Ronald Wayne had come up with the logo, citing Wordsworth’s
quote “Newton… a mind forever voyaging through strange seas of thought.”
The Apple Gets Its Turn
The Newton logo was short-lived, as designer Rob Janoff right away changed the logo into
the familiar apple shape with a bite off its right side. This version is adorned with multiple
colors, the familiar colors in the rainbow.
Janoff’s motivations for the logo revamp have been a subject of several speculations. Some
people think that the shift to the apple design was to make it more appropriate for the
company name. Others think of it as a more fitting tribute to Newton and his discovery of the
colors and gravity. The rainbow colored apple may have been an advertisement for the color
capabilities of the second computer produced by the company, Apple II. There are also
people who think that the apple symbolizes Alan Turning – the father of modern computing –
who took a bite out of an apple poisoned with cyanide that ultimately took his life.
Just lately, the rainbow apple has been phased out and changed. The logo still features the
familiar outline of the “bitten apple” but with a different color scheme. There are currently
two color schemes for the symbol: white, and raw aluminimum.
The bitten apple logo may have had quite a history, a history whose parts remain unknown to
people. However, it has not stopped the logo from being recognized all over the world. In
fact, the company does not even have to print its name alongside the logo. The logo itself
already tells it all.