This document provides an overview of Apple Inc., including its mission and vision statements, company history, key facts, and divisions. The mission statement outlines Apple's role in revolutionizing personal computing and leading digital media innovation. The vision statement aims for "an Apple computer on every desk." The company was founded in 1976 and had several leadership and product changes over time, introducing the iPod in 2001 and iPhone in 2007. It currently has four main divisions and over 17,000 employees.

1. Apple Inc.ArgjiroRamosajDorina GrezdaNertilëLatifiThink different!VesaBatalli

2. SWOTVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompany History 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

3. 1980 - Apple went public

4. 1984- Apple released Macintosh

5. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

6. 2000 - Jobs became the CEO

7. 2001 - Introduced a digital music player, the iPod

8. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone

9. 2010 – Introduced the largest touch-screen web-browser ever, the iPadSWOTSWOTSWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompany Key FactsMission & Vision StatementsCompany HistoryMission & Vision Statement MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions: Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million

10. Currently has an approximate of 17,787 employees

11. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

12. 1980 - Apple went public

13. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

14. 2000 - Jobs became the CEO

15. 2001 - Introduced a digital music player, the iPod

16. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

17. 2010 – Introduced the largest touch-screen web-browser ever, the iPadMISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

18. SWOTSWOTSWOTSWOTSWOTSWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryValues/Guiding Principles VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions: Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million

19. Currently has an approximate of 17,787 employees