This document provides an overview of Apple Inc., including its history, products, financial performance, competitors and corporate social responsibility efforts. It notes that Apple was founded in 1976 and released the Macintosh in 1984. Key facts highlighted include that Apple has become the largest publicly traded company in the world by market capitalization, generating over $74 billion in revenue in 2014. The document also summarizes Apple's mission to provide innovative technology products, main competitor Samsung, sources of revenue, and commitment to environmental sustainability and ethical sourcing.

1. Apple Inc.
Think Different!

2. Road Map
History
Company Profile
Mission , Vision and Goal
Source of revenues
Main Competitor [ Samsung ]
Working Capital
Conclusion

3. 1974
The idea for Apple
Computers was
BORN
1976
First Computer was
SOLD

4. 1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs

5. 1998 1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook

6. And the Innovations continue…

7. Facts About
Apple

8. Best Global Brands 2013

9. officially bigger than Microsoft ($73.7 billion)
Now, Apple generated revenue of
$74.7billion

10. Even bigger than the GDP of
100 other countries

11. Early Galaxy S phones and their
software were
Apple Galaxy S
heavily influenced by the iPhone.

12. Apple Inc.
Company Profile
Vision & Mission

13. Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 74.6 billion (2014)
Area served Worldwide
Headquarter California, United States.
Total number of employees 72,800

14. Mission Statement
"Apple is committed to bringing the
best personal computing experience
to students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."

15. Vision Statement
We are “committed” in producing
high quality products and providing
high quality service thus setting high
industry standards for other
competitors.

16. Code Of Ethics
1- suppliers must treat workers fairly and
ethically at all times
2- we built environmental responsibility
into our products and processes
3- we go deep into our supply chain to
enforce our standards and correct
problems

17. Community
Involvement
- Minimization on Apple’s carbon foot-print
and restricted use of harmful materials
[Environmental]
- -They do different special events to increase
public awareness about issues [Social]
- - Apple is very involved with its community
at its headquarters in Cupertino, California.

18. Social Responsibility
Environmental
Community Ethical Sourcing
we work with suppliers to make sure
they’re using
environmentally responsible
manufacturing.
ensuring that the products being sourced are
created in safe facilities by workers who are
treated well and paid fair wages
Apple is committed to ensuring the highest
standards of social responsibility
wherever our products are made

19. Apple Inc.
• Goal
• Business Strategy

20. Goal
Our goal, in a nutshell, is to obtain stellar products and services
within tight timeframes, at a cost that represents the best possible
value to our customers and shareholders.

21. Apple Products
• AppleWatch, iPad, iPhone & iOS
• Mac
• Software
• iPod & iTunes
• iCloud & Apple Pay

22. APPLE BRAND BUSINESS STRATEGY MODEL

23. Investing information
•2005-2008 Apple's cash and short-term
investments were US$8.3 billion, US$10.1 billion,
US$18.45 billion, and US$24.490 billion.
•2009, its cash holdings were US $33.992 billion,
increasing to $97 billion at the end of 2011.

24. • Apples source of
revenue by category
• Fiscal Q4 2013
Source of
Revenue

25. Apple’s Inc.
Main Competitor
[ Samsung ]

26. 05/27/15
Financial Statements
VS

27. Working Capital
•working capital=current assets- current liabilities
•Excess of the current assets of a business over its
current liabilities.
•An increase in working capital increases or improves a
company's short-term solvency

28. 05/27/15
Working capital for Apple
2014 2013
Total current assets 68,531,000 73,286,000
Total current liabilities 63,448,000 43,658,000
Working capital 5,083,000 29,628,000
working capital =current assets- current liabilities

29. Working Capital for Samsung
2013 2012
Total current assets 110,760,000 87,269,000
Total current liabilities 51,315,000 46,933,000
Working capital 59,445,000 40,336,000
(in billion KRW)

30. Current ratio
•Current ratio= Current Asset/Current Liabilities
•A liquidity ratio that measures a company’s ability
to pay short-term obligations.
05/27/15
2014 2013 2012
Apple 1.08 1.68 1.50

31. Quick ratio
• Quick ratio = Quick assets /current liabilities
• Measures the amount of cash, short term
equivalents, and accounts receivables that can
be used to pay liabilities
05/27/15
Year 2014 2013
Apple 0.89 1.48

32. Ratio of Liabilities to Stockholders’ Equity
•A measure of a company's financial leverage
•Debt/Equity Ratio=Total Liability/Shareholder’s Equity
•A higher debt ratio makes it more difficult to borrow
money
2014 2013 2012
Apple 1.08 0.68 0.49

33. Stockholder’s Equity
05/27/15

34. Apple’s Stockholder’s Equity 2014
05/27/15

35. Earnings per common share
EPS = Net Income – Preferred Dividends
Average Number of Common Shares Outstanding
Totals 2014 (Fiscal
Year)
2013 (Fiscal Year) 2012 (Fiscal
Year)
Revenue 182,795 (m) 170,910 (m) 156,508 (m)
EPS 6.45 5.68 6.31
Dividends 1.376 1.686 0.757
• Net income per share of common stock outstanding during
a period.
• An increase in earnings per share is generally considered a
favorable trend.
05/27/15

36. 05/27/15
Apple’s EPS:

37. 05/27/15
PE Ratio =
MarketValue per Share
Earnings per Share (EPS)
• Apple’s - Per Share Overview
The P/E is a quick way to look at the valuation of a stock.
P/E is most useful in comparing one investment to
another.

38. 05/27/15
Apple’s PE Ratio

39. Apple Cash Dividend
• Apple reinstated its dividend in 2012, and increased payments by
15% in 2013 and 8% in 2014.

40. Apple continues to maintain a
huge cash balance

44. 2012 Dividend History
05/27/15
Ex/Eff Date Type Cash
Amount
Declaration
Date
Record
Date
Payment
Date
11/7/2012 Cash 2.65 10/25/2012 11/12/2012 11/15/2012
8/9/2012 Cash 2.65 7/24/2012 8/13/2012 8/16/2012

45. 2013 Dividend History
05/27/15
Ex/Eff Date Type Cash
Amount
Declaration
Date
Record
Date
Payment
Date
11/6/2013 Cash 3.05 10/28/2013 11/11/2013 11/14/2013
8/8/2013 Cash 3.05 7/23/2013 8/12/2013 8/15/2013
5/9/2013 Cash 3.05 4/23/2013 5/13/2013 5/16/2013
2/7/2013 Cash 2.65 1/23/2013 2/11/2013 2/14/2013

46. 2014 Dividend History
05/27/15
Ex/Eff Date Type Cash
Amount
Declaration
Date
Record
Date
Payment
Date
11/6/2014 Cash 0.47 10/20/2014 11/10/2014 11/13/2014
8/7/2014 Cash 0.47 7/22/2014 8/11/2014 8/14/2014
5/8/2014 Cash 3.29 4/23/2014 5/12/2014 5/15/2014
2/6/2014 Cash 3.05 1/27/2014 2/10/2014 2/13/2014

47. 2015 Dividend History
Ex/Eff
Date
Type Cash
Amount
Declaratio
n Date
Record
Date
Payment
Date
2/5/2015 Cash 0.47 1/27/2015 2/9/2015 2/12/2015
05/27/15

48. Share Buyback Program
Does Apple have a share repurchase program?
Yes. Apple’s Board of Directors has authorized a $90 billion
share repurchase program that is expected to be completed by
the end of calendar 2015.

49. Share holder’s equity
05/27/15

50. Stock Split
Declared Record Payable Type
Apr 23, 2014 Jun 2, 2014 Jun 9, 2014 7-for-1
Feb 11, 2005 Feb 18, 2005 Feb 28, 2005 2-for-1
Apr 19, 2000 May 19, 2000 Jun 21, 2000 2-for-1
Apr 21, 1987 May 15, 1987 Jun 15, 1987 2-for-1
Impact
- Not change anything fundamentally about a company
or its valuation
- increases the number of shares outstanding
- lowering the price accordingly

51. Why?
•Keep Price under $100
•More people can buy it then
•More $$$ for Apple
•It usually means the company is doing good

52. Short term and Long term
investments
All numbers in thousands
2/24/15
Sep 27, 2014 Sep 28, 2013 Sep 29, 2012
Short Term
Investments
$11,233,000 $26,287,000 $18,383,000
Long Term
Investments
$130,162,000 $106,215,000 $92,122,000

53. The elements of an annual report [ SEC ]
• Letter to Shareholders
• Audited Financial Statements
• Management Discussion & Analysis
• Annual Meeting Information
• Certifications by Auditors & Management
2/24/15

54. The contents of the management discussions
• The Management Discussion & Analysis -- or
MD&A
• The MD&A mentions performance of individual
business units, list risk factors, executive
compensation .
• The tone of the MD&A is distinctly different from
the Letter to Shareholders.
2/24/15

55. Cash Flow Statement
All numbers in thousands
2/24/15
Sep 27, 2014 Sep 28, 2013 Sep 29, 2012
Total Cash Flow From
Operating Activities
59,713,000 53,666,000 50,856,000
Total Cash Flow From
Investing Activities
-22,579,000 -33,774,000 -48,227,000
Total Cash Flow From
Financing Activities
-37,549,000 -16,379,000 -1,698,000
Change In Cash and
Cash Equivalent
-415,000 3,513,000 931,000

56. Sep 27, 2014 Sep 28, 2013 Sep 29, 2012
Property,
Plant and
Equipment
20,624 16,597 15,452
Intangible
Assets
8,758 5,756 5,359

57. Fixed Assets trend

58. Intangible Assets
05/27/15
2013
Apple 8,758,000
Samsung 560,534,000
2012
Apple 16,597,000
Samsung 573,845,000
including: patents, copyrights,trademarks, and goodwill

59. Apple Inc.
Conclusion

60. How to THINK DIFFERENT
Conclusion
For more than 35 years apple has been a
trends set company able to foresee the future
of domestic computers and consumers
electronics, it will continue because apple’s
others name is innovation and apple know,

61. Stay Hungry, Stay Foolish.
Think Different

62. Reference Sources
• http://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc--Mission-Statement.htm
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html
• http://www.marketwatch.com/investing/stock/aapl/financials
• http://www.slideshare.net/marconivr/apple-history
• https://www.apple.com/procurement/
• http://www.forbes.com/sites/csr/2011/08/12/where-is-apples-social-purpose/
• https://sanctusmundo.com/products/ethical-sourcing
• https://www.apple.com/supplier-responsibility/pdf/Apple_SR_2013_Progress_Report.pdf
• http://macapplepod.wikispaces.com/Social+Responsibility
• https://discussions.apple.com/thread/5100552?start=0&tstart=0