The presentations of Apple inc. Md. Shariful Islam Jagannath University Department of Marketing

2. INTRODUCTION ABOUT THE COMPANY
INTRODUCTION ABOUT THE OWNER
COMPANY PROFILE
HISTORY ORIGIN
DEVICES OF APPLE
CHALLENGE OF APPLE
SWOT ANALYSIS
CONCLUSION

3. APPLE INC, IS AN AMERICAN MULTINATIONAL CORPORATION WITH A FOCUS ON
DESIGNING AND MANUFACTURING CONSUMER ELECTRONICS AND CLOSELY-
RELATED SOFTWARE PRODUCTS. HEADQUARTERED IN CUPERTINO,
CALIFORNIA, UNITED STATES. APPLE DEVELOPS SELLS, AND SUPPORTS A
SERIES OF PERSONAL COMPUTERS, SMARTPHONES, PORTABLE MEDIA PLAYERS,
COMPUTER SOFTWARE, AND COMPUTER HARDWARE ACCESSORIES; APPLE IS
ALSO CURRENTLY INVOLVED IN THE CREATION OF NEW TECHNOLOGY
CONCEPTS, SUCH AS THE IPHONE, APPLE TV, AND MANY FEATURES OF ITS
NEW, UPCOMING OPERATING SYSTEM, MAC OS X “LEOPARD”. APPLE IS THE
LARGEST INFORMATION TECHNOLOGY COMPANY IN THE WORLD BY REVENUE.

4. HEADQUARTERS OF APPLE INC.

5. STEVE JOBS
Co-founder/CEO/Director (1976-1996)
• College dropout
• Perfectionist
• Founded company with “STEVE WOZNIAK”

7. “
”
TIMOTHY DONALD COOK IS AN AMERICAN
BUSINESS EXECUTIVE AND ENGINEER WHO
HAS BEEN THE CHIEF EXECUTIVE OFFICER OF
APPLE INC. SINCE 2011

8. Name Apple Incorporation
Former CEO Steve Jobs
New CEO Tim Cook
Revenue $97. 3B (2022)
Area Served Worldwide
Headquarter Apple Campus, Cupertino, United
States.
Total number of employees 154000

9. APPLE REVENUE MODEL

10. The first computer of Apple

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12. Current hardware
AirTag
Apple TV HD
Apple TV 4K
Apple Watch
Apple Watch SE
HomePod mini
iMac
iPad
iPad Air
iPad mini
iPad Pro
iPhone
iPhone SE
Mac mini
Mac Pro
Mac Studio
MacBook Air
MacBook Pro

13. PRODUCTS OF APPLE

14. Here’s a short list of Apple computers:
•Apple I — 1976
•Apple II — 1977
•Apple III — 1980
•Apple Lisa — 1983
•Macintosh 128K and 512K — 1984
•Apple Lisa II — 1984
•Macintosh XL — 1985
•Macintosh Plus — 1986
•Macintosh SE — 1987
•Macintosh II — 1987
•Macintosh Portable — 1989
•Macintosh LC — 1990
•Macintosh Classic — 1990
•Macintosh Quadra — 1991
•PowerBook — 1991
•Macintosh Performa — 1992
•Power Macintosh — 1995
•Twentieth Anniversary Macintosh — 1997
•iMac — 1998

15. • Statistically iphone is the most successful
product created by Apple.
• iPhone: Apple’s most successful product has
over 1.8 billion iPhone users worldwide. iPhone
sales covered over 44% of Apple’s total
revenue in the company’s latest quarter.
• the first iPhone was officially launched and
made accessible to the public in 2007.

16. • Apple holds its annual Worldwide
Developers Conference in June every year,
and 2022 will be no exception with the
keynote being held on June 6. Apple uses the
event to unveil the next-generation software
that's coming out in the fall.
This year, we're expecting iOS 16, iPadOS 16,
tvOS 16, watchOS 9, and macOS 13, though
we haven't yet heard rumors on what to
expect from these updates.

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