SlideShare a Scribd company logo
How they did it?!!  Apple iPod Packaging Prepared by: Wallamboklang Rynjah MBA 2008-2010 DMS, Pondicherry University
Packaging Defined…. ,[object Object]
The purposes of packaging  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Original 5GB iPod Apple wanted its first iPod to impress, from packaging to player, and pulled out all the stops to do so.
Original 5GB IPod ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Original 5GB IPod ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 GB iPod Apple’s Think Different ad campaign
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 GB IPod
2 nd  generation iPod ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],2 nd  generation iPod
[object Object],[object Object],[object Object],2 nd  generation iPod
3 rd  generation iPod This iPod’s packaging is designed to both impress (the box is just a tiny bit bigger than previous boxes) and inform…
[object Object],[object Object],[object Object],3 rd  generation iPod
[object Object],[object Object],[object Object],3 rd  generation iPod
Original  IPod mini The iPod moves from high-end music jewel to kicky musical companion.
[object Object],[object Object],[object Object],[object Object],Original IPod mini
[object Object],[object Object],[object Object],[object Object],[object Object],Original IPod mini
[object Object],[object Object],[object Object],[object Object],Original IPod mini
4 th  Generation iPod Apple’s confidence in the iPod couldn’t be greater. Buy a dozen!
[object Object],[object Object],[object Object],[object Object],[object Object],4 th  generation iPod
Original IPod Photo Apple returns to the iPod-as-precious-object design. Those well-heeled enough to drop $500 or $600 on a music player that shows pictures will expect everything about it—including the packaging—to be perfect.
[object Object],[object Object],[object Object],Original IPod Photo
[object Object],[object Object],[object Object],Original IPod Photo
IPod Shuffle Apple makes it clear that it wants the low-end of the music player market and is willing to offer quality products wrapped in good looking packages to get it.
[object Object],[object Object],[object Object],[object Object],[object Object],IPod Shuffle
2 nd  Generation  iPod mini and  iPod photo   The packaging promise a truly portable player—one that can be easily tossed into purse or pocket or, better yet, carried in a stack to the checkout counter.
[object Object],[object Object],[object Object],Second generation iPod mini and iPod photo
[object Object],[object Object],[object Object],Second generation iPod mini and iPod photo
The now-famous iPod needed some help getting in to the hands of Apple-heads worldwide. Apple wanted a "showy" package that would enhance the visual impact of the iPod. It had to be clear, as well as functionally house the product and accessories.
 

More Related Content

What's hot

Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
Jinesh Surana
 
Ba 361 apple presentation
Ba 361 apple presentationBa 361 apple presentation
Ba 361 apple presentation
mattheweric
 
Apple inc
Apple incApple inc
Apple inc
Sid1256
 
Apple presentation
Apple presentationApple presentation
Apple presentation
Uzair Arain
 
Apple history
Apple historyApple history
Apple history
Anıl Bakan
 
Presentation1
Presentation1Presentation1
Presentation1
Sujay Lakkimsetti
 
Apple, product mix
Apple, product mixApple, product mix
Apple, product mix
Mustahid Ali
 
Apple
AppleApple
Apple SWOT
Apple SWOTApple SWOT
Apple SWOT
vagmi369
 
Apple product lines
Apple product linesApple product lines
Apple product lines
JIMS Rohini Sector 5
 
Chronological History of Apple
Chronological History of AppleChronological History of Apple
Chronological History of Apple
cgibbs913
 
Apple.inc
Apple.incApple.inc
Apple.inc
ickymeowmeow
 
brief history of apple
brief history of applebrief history of apple
brief history of apple
Darshan Patel
 
Apple Story (from 1976 to nowadays)
Apple Story (from 1976 to nowadays)Apple Story (from 1976 to nowadays)
Apple Story (from 1976 to nowadays)
thomas.ezan
 
History of apple
History of appleHistory of apple
History of apple
dlhubert6
 
THE HISTORY OF APPLE
THE HISTORY OF APPLETHE HISTORY OF APPLE
THE HISTORY OF APPLE
Saqib Moossa
 
Basic history of Great APPLE PRODUCTS
Basic history of Great APPLE PRODUCTSBasic history of Great APPLE PRODUCTS
Basic history of Great APPLE PRODUCTS
Nelluri Narendra
 
Apple
AppleApple
APPLE Inc ppt
APPLE Inc pptAPPLE Inc ppt
APPLE Inc ppt
Home
 
History of apple incorporation
History of apple incorporationHistory of apple incorporation
History of apple incorporation
Sameer Nawab
 

What's hot (20)

Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
 
Ba 361 apple presentation
Ba 361 apple presentationBa 361 apple presentation
Ba 361 apple presentation
 
Apple inc
Apple incApple inc
Apple inc
 
Apple presentation
Apple presentationApple presentation
Apple presentation
 
Apple history
Apple historyApple history
Apple history
 
Presentation1
Presentation1Presentation1
Presentation1
 
Apple, product mix
Apple, product mixApple, product mix
Apple, product mix
 
Apple
AppleApple
Apple
 
Apple SWOT
Apple SWOTApple SWOT
Apple SWOT
 
Apple product lines
Apple product linesApple product lines
Apple product lines
 
Chronological History of Apple
Chronological History of AppleChronological History of Apple
Chronological History of Apple
 
Apple.inc
Apple.incApple.inc
Apple.inc
 
brief history of apple
brief history of applebrief history of apple
brief history of apple
 
Apple Story (from 1976 to nowadays)
Apple Story (from 1976 to nowadays)Apple Story (from 1976 to nowadays)
Apple Story (from 1976 to nowadays)
 
History of apple
History of appleHistory of apple
History of apple
 
THE HISTORY OF APPLE
THE HISTORY OF APPLETHE HISTORY OF APPLE
THE HISTORY OF APPLE
 
Basic history of Great APPLE PRODUCTS
Basic history of Great APPLE PRODUCTSBasic history of Great APPLE PRODUCTS
Basic history of Great APPLE PRODUCTS
 
Apple
AppleApple
Apple
 
APPLE Inc ppt
APPLE Inc pptAPPLE Inc ppt
APPLE Inc ppt
 
History of apple incorporation
History of apple incorporationHistory of apple incorporation
History of apple incorporation
 

Similar to Apple Packaging

The I Pod6.
The I Pod6.The I Pod6.
The I Pod6.
lawas15
 
I pod case study
I pod case studyI pod case study
I pod case study
Pratigya Ram
 
Apple i pod copy
Apple i pod   copyApple i pod   copy
Apple i pod copy
Pratigya Ram
 
Apple iPod Shuffle
Apple iPod ShuffleApple iPod Shuffle
Apple iPod Shuffle
ValaParthvi
 
Presentation1
Presentation1Presentation1
Presentation1
114113112
 
Ipod creating an iconic brand 01.11.2011
Ipod creating an iconic brand 01.11.2011Ipod creating an iconic brand 01.11.2011
Ipod creating an iconic brand 01.11.2011
HAMZA SANDA
 
Personal Media Player
Personal Media PlayerPersonal Media Player
Personal Media Player
leo
 
Ipod packaging UX
Ipod packaging UXIpod packaging UX
Ipod packaging UX
Arushi Singh
 
iPOD
iPODiPOD
iPOD
mi24ngza
 
Apple Inc
Apple IncApple Inc
Apple Inc
MrG
 
Apple's iPod Marketing Plan
Apple's iPod Marketing PlanApple's iPod Marketing Plan
Apple's iPod Marketing Plan
Angela Romero
 
I pod
I podI pod
James Laurenson 5040
James Laurenson 5040James Laurenson 5040
James Laurenson 5040
Gavin McLean
 
4.) apple from i pod to ipad
4.) apple from i pod to ipad4.) apple from i pod to ipad
4.) apple from i pod to ipad
Vibhuti Mittal
 
Champions of design vol #1
Champions of design vol #1Champions of design vol #1
Champions of design vol #1
Beto Lima Branding
 
Doran Eng
Doran EngDoran Eng
Doran Eng
DoranDaMan
 
Ipad 3 cases
Ipad 3 casesIpad 3 cases
Ipad 3 cases
staefenia sun
 
Apple presentation
Apple presentationApple presentation
Apple presentation
yzmnramos
 
Ipod
IpodIpod
iPod by Anna & Namtan
iPod by Anna & NamtaniPod by Anna & Namtan
iPod by Anna & Namtan
anna
 

Similar to Apple Packaging (20)

The I Pod6.
The I Pod6.The I Pod6.
The I Pod6.
 
I pod case study
I pod case studyI pod case study
I pod case study
 
Apple i pod copy
Apple i pod   copyApple i pod   copy
Apple i pod copy
 
Apple iPod Shuffle
Apple iPod ShuffleApple iPod Shuffle
Apple iPod Shuffle
 
Presentation1
Presentation1Presentation1
Presentation1
 
Ipod creating an iconic brand 01.11.2011
Ipod creating an iconic brand 01.11.2011Ipod creating an iconic brand 01.11.2011
Ipod creating an iconic brand 01.11.2011
 
Personal Media Player
Personal Media PlayerPersonal Media Player
Personal Media Player
 
Ipod packaging UX
Ipod packaging UXIpod packaging UX
Ipod packaging UX
 
iPOD
iPODiPOD
iPOD
 
Apple Inc
Apple IncApple Inc
Apple Inc
 
Apple's iPod Marketing Plan
Apple's iPod Marketing PlanApple's iPod Marketing Plan
Apple's iPod Marketing Plan
 
I pod
I podI pod
I pod
 
James Laurenson 5040
James Laurenson 5040James Laurenson 5040
James Laurenson 5040
 
4.) apple from i pod to ipad
4.) apple from i pod to ipad4.) apple from i pod to ipad
4.) apple from i pod to ipad
 
Champions of design vol #1
Champions of design vol #1Champions of design vol #1
Champions of design vol #1
 
Doran Eng
Doran EngDoran Eng
Doran Eng
 
Ipad 3 cases
Ipad 3 casesIpad 3 cases
Ipad 3 cases
 
Apple presentation
Apple presentationApple presentation
Apple presentation
 
Ipod
IpodIpod
Ipod
 
iPod by Anna & Namtan
iPod by Anna & NamtaniPod by Anna & Namtan
iPod by Anna & Namtan
 

More from Wallamboklang Rynjah

Financial environment2
Financial environment2Financial environment2
Financial environment2
Wallamboklang Rynjah
 
Financial environment 3
Financial environment 3Financial environment 3
Financial environment 3
Wallamboklang Rynjah
 
Case study Air Miles
Case study Air MilesCase study Air Miles
Case study Air Miles
Wallamboklang Rynjah
 
Amore pacific Advt India Plan
Amore pacific Advt India PlanAmore pacific Advt India Plan
Amore pacific Advt India Plan
Wallamboklang Rynjah
 
Unhcr missio, vision, objectives
Unhcr missio, vision, objectivesUnhcr missio, vision, objectives
Unhcr missio, vision, objectives
Wallamboklang Rynjah
 
Fedex
FedexFedex
Amazing Facebook
Amazing FacebookAmazing Facebook
Amazing Facebook
Wallamboklang Rynjah
 
E Marketing Plan
E  Marketing  PlanE  Marketing  Plan
E Marketing Plan
Wallamboklang Rynjah
 
You Name It
You Name ItYou Name It
10 Reasons why Non-profit must have a blog
10 Reasons why Non-profit must have a blog10 Reasons why Non-profit must have a blog
10 Reasons why Non-profit must have a blog
Wallamboklang Rynjah
 

More from Wallamboklang Rynjah (10)

Financial environment2
Financial environment2Financial environment2
Financial environment2
 
Financial environment 3
Financial environment 3Financial environment 3
Financial environment 3
 
Case study Air Miles
Case study Air MilesCase study Air Miles
Case study Air Miles
 
Amore pacific Advt India Plan
Amore pacific Advt India PlanAmore pacific Advt India Plan
Amore pacific Advt India Plan
 
Unhcr missio, vision, objectives
Unhcr missio, vision, objectivesUnhcr missio, vision, objectives
Unhcr missio, vision, objectives
 
Fedex
FedexFedex
Fedex
 
Amazing Facebook
Amazing FacebookAmazing Facebook
Amazing Facebook
 
E Marketing Plan
E  Marketing  PlanE  Marketing  Plan
E Marketing Plan
 
You Name It
You Name ItYou Name It
You Name It
 
10 Reasons why Non-profit must have a blog
10 Reasons why Non-profit must have a blog10 Reasons why Non-profit must have a blog
10 Reasons why Non-profit must have a blog
 

Recently uploaded

欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 

Recently uploaded (20)

欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 

Apple Packaging

  • 1. How they did it?!! Apple iPod Packaging Prepared by: Wallamboklang Rynjah MBA 2008-2010 DMS, Pondicherry University
  • 2.
  • 3.
  • 4.  
  • 5. Original 5GB iPod Apple wanted its first iPod to impress, from packaging to player, and pulled out all the stops to do so.
  • 6.
  • 7.
  • 8. 10 GB iPod Apple’s Think Different ad campaign
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. 3 rd generation iPod This iPod’s packaging is designed to both impress (the box is just a tiny bit bigger than previous boxes) and inform…
  • 14.
  • 15.
  • 16. Original IPod mini The iPod moves from high-end music jewel to kicky musical companion.
  • 17.
  • 18.
  • 19.
  • 20. 4 th Generation iPod Apple’s confidence in the iPod couldn’t be greater. Buy a dozen!
  • 21.
  • 22. Original IPod Photo Apple returns to the iPod-as-precious-object design. Those well-heeled enough to drop $500 or $600 on a music player that shows pictures will expect everything about it—including the packaging—to be perfect.
  • 23.
  • 24.
  • 25. IPod Shuffle Apple makes it clear that it wants the low-end of the music player market and is willing to offer quality products wrapped in good looking packages to get it.
  • 26.
  • 27. 2 nd Generation iPod mini and iPod photo The packaging promise a truly portable player—one that can be easily tossed into purse or pocket or, better yet, carried in a stack to the checkout counter.
  • 28.
  • 29.
  • 30. The now-famous iPod needed some help getting in to the hands of Apple-heads worldwide. Apple wanted a "showy" package that would enhance the visual impact of the iPod. It had to be clear, as well as functionally house the product and accessories.
  • 31.