SlideShare a Scribd company logo
History
• Founded by Steve Jobs and Steve Wozniak.
• Incorporated as Apple computers inc.
Journey and Evolution
• Started the journey as a computer company.
• Today established brand name and loyal market in wide range of
products such as iPod, iPhone, iPad along with the personal
computers.
Apple’s journey
Change on January 9, 2007
INNOVATION!!!
2 Types of new product offerings
1.Modifications to existing products
2.Whole new product creating new market!
Apple’s vision
Then
• "Apple ignited the personal computer revolution in the 1970s with
the Apple II and reinvented the personal computer in the 1980s with
the Macintosh. Apple is committed to bringing the best personal
computing experience to students, educators, creative professionals
and consumers around the world through its innovative hardware,
software and Internet offerings."
Now
• "Apple designs Macs, the best personal computers in the world, along
with the OS X, iLife, iWork and professional software. Apple leads the
digital music revolution with its iPods and iTunes online store. Apple
has reinvented the mobile phone with its revolutionary iPhone and
App store, and is defining the future of mobile media and computing
devices with iPad.”
Competitors
Strengths of Apple
• Revolutionary and differentiated product.
• High quality and simple design.
• User Experience.
• Fast innovation pace.
• High customer loyalty.
Apple’s Threats
• Imitators.
• Highly capable competitors.
• High dependence on supply chains.
• R&D investments.
Apple’s Advertising Campaigns
• "Think Different“
• "Switch“
• "Get a Mac"
• Genius ads
Summary
• History
• Journey and Evolution
• Types of Product offerings
• Vision
• Competitors
• Strengths
• Threats
• Advertising Campaigns
Disclaimer
Created by Sujay Lakkimsetti, IIT Guwahati, during a marketing
internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.

More Related Content

What's hot

Apple Company
Apple CompanyApple Company
Apple Company
Vaari Gupta
 
Apple History
Apple HistoryApple History
Apple History
/ /
 
brief history of apple
brief history of applebrief history of apple
brief history of apple
Darshan Patel
 
Apple
AppleApple
THE HISTORY OF APPLE
THE HISTORY OF APPLETHE HISTORY OF APPLE
THE HISTORY OF APPLE
Saqib Moossa
 
Apple history
Apple historyApple history
Apple history
Anıl Bakan
 
Apple History
Apple HistoryApple History
Apple History
Pradeep Srinivas
 
Apple
AppleApple
Basic history of Great APPLE PRODUCTS
Basic history of Great APPLE PRODUCTSBasic history of Great APPLE PRODUCTS
Basic history of Great APPLE PRODUCTS
Nelluri Narendra
 
Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
Maurya SirReddy
 
Products of apple
Products of appleProducts of apple
Products of apple
Sathish Kumar M
 
Apple 140126075543-phpapp01
Apple 140126075543-phpapp01Apple 140126075543-phpapp01
Apple 140126075543-phpapp01
nikitafirodiya
 
Apple inc
Apple incApple inc
Apple inc
Sid1256
 
Apple inc presentation 2018
Apple inc presentation 2018Apple inc presentation 2018
Apple inc presentation 2018
Dr Mohammad Nasirnezhad Omran
 
Apple ppt
Apple pptApple ppt
Apple ppt
rahul28july
 
New product development
New product developmentNew product development
New product development
Shachi Verma
 
Apple inc
Apple incApple inc
Apple inc
SPallavi1009
 
Apple presentation
Apple presentationApple presentation
Apple presentation
Uzair Arain
 
Apple Inc. Life History
Apple Inc. Life HistoryApple Inc. Life History
Apple Inc. Life History
Gautam Chopra
 
Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
CHAHAT SHARMA
 

What's hot (20)

Apple Company
Apple CompanyApple Company
Apple Company
 
Apple History
Apple HistoryApple History
Apple History
 
brief history of apple
brief history of applebrief history of apple
brief history of apple
 
Apple
AppleApple
Apple
 
THE HISTORY OF APPLE
THE HISTORY OF APPLETHE HISTORY OF APPLE
THE HISTORY OF APPLE
 
Apple history
Apple historyApple history
Apple history
 
Apple History
Apple HistoryApple History
Apple History
 
Apple
AppleApple
Apple
 
Basic history of Great APPLE PRODUCTS
Basic history of Great APPLE PRODUCTSBasic history of Great APPLE PRODUCTS
Basic history of Great APPLE PRODUCTS
 
Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
 
Products of apple
Products of appleProducts of apple
Products of apple
 
Apple 140126075543-phpapp01
Apple 140126075543-phpapp01Apple 140126075543-phpapp01
Apple 140126075543-phpapp01
 
Apple inc
Apple incApple inc
Apple inc
 
Apple inc presentation 2018
Apple inc presentation 2018Apple inc presentation 2018
Apple inc presentation 2018
 
Apple ppt
Apple pptApple ppt
Apple ppt
 
New product development
New product developmentNew product development
New product development
 
Apple inc
Apple incApple inc
Apple inc
 
Apple presentation
Apple presentationApple presentation
Apple presentation
 
Apple Inc. Life History
Apple Inc. Life HistoryApple Inc. Life History
Apple Inc. Life History
 
Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
 

Similar to Presentation1

Apple inc
Apple incApple inc
Apple inc
Indraneel Dey
 
Apple INC Presentation
Apple INC Presentation Apple INC Presentation
Apple INC Presentation
Kapil Shendge
 
Apple Inc
Apple IncApple Inc
Apple Inc
Krisha Bole
 
Apple market offerings
Apple market offeringsApple market offerings
Apple market offerings
mohit jain
 
Ppt global final
Ppt global finalPpt global final
Ppt global final
badoad
 
Apple,toyota,HDFC
Apple,toyota,HDFCApple,toyota,HDFC
Apple,toyota,HDFC
Susmith K. Sabu
 
Apple company
Apple companyApple company
Apple company
LieyanaIsmail
 
Apple inc. latest 2019 data Presentation B.VOC Retail management
Apple inc. latest  2019 data Presentation B.VOC Retail managementApple inc. latest  2019 data Presentation B.VOC Retail management
Apple inc. latest 2019 data Presentation B.VOC Retail management
Govt PG College Dharamshala
 
Apple sameer-mathur_marketing internship
Apple sameer-mathur_marketing internshipApple sameer-mathur_marketing internship
Apple sameer-mathur_marketing internship
Harsheet Nanda
 
Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
Krisha Bole
 
Steve jobs and apple
Steve jobs and appleSteve jobs and apple
Steve jobs and apple
Shahid Khan
 
Apple Inc tutorial work
Apple Inc tutorial workApple Inc tutorial work
Apple Inc tutorial work
MAX GALARZA HERNANDEZ
 
Steve jo bs apple,i phone
Steve jo bs   apple,i phoneSteve jo bs   apple,i phone
Steve jo bs apple,i phone
sirajpromise
 
Think Different: How Apple Changes the World
Think Different: How Apple Changes the WorldThink Different: How Apple Changes the World
Think Different: How Apple Changes the World
Esteban (Steve) Sosa
 
Brand
BrandBrand
Apple inc . presentation
Apple inc . presentationApple inc . presentation
Apple inc . presentation
isaac royston
 
Apple Inc. Documentary
Apple Inc. Documentary Apple Inc. Documentary
Apple Inc. Documentary
NabilaRumman
 
Apple presentation lppt
Apple presentation lppt Apple presentation lppt
Apple presentation lppt
Tushar Khot
 
Uzma PPT
Uzma PPTUzma PPT
Uzma PPT
uzma azhar
 
Apple inc
Apple incApple inc
Apple inc
Aman Kumar
 

Similar to Presentation1 (20)

Apple inc
Apple incApple inc
Apple inc
 
Apple INC Presentation
Apple INC Presentation Apple INC Presentation
Apple INC Presentation
 
Apple Inc
Apple IncApple Inc
Apple Inc
 
Apple market offerings
Apple market offeringsApple market offerings
Apple market offerings
 
Ppt global final
Ppt global finalPpt global final
Ppt global final
 
Apple,toyota,HDFC
Apple,toyota,HDFCApple,toyota,HDFC
Apple,toyota,HDFC
 
Apple company
Apple companyApple company
Apple company
 
Apple inc. latest 2019 data Presentation B.VOC Retail management
Apple inc. latest  2019 data Presentation B.VOC Retail managementApple inc. latest  2019 data Presentation B.VOC Retail management
Apple inc. latest 2019 data Presentation B.VOC Retail management
 
Apple sameer-mathur_marketing internship
Apple sameer-mathur_marketing internshipApple sameer-mathur_marketing internship
Apple sameer-mathur_marketing internship
 
Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
 
Steve jobs and apple
Steve jobs and appleSteve jobs and apple
Steve jobs and apple
 
Apple Inc tutorial work
Apple Inc tutorial workApple Inc tutorial work
Apple Inc tutorial work
 
Steve jo bs apple,i phone
Steve jo bs   apple,i phoneSteve jo bs   apple,i phone
Steve jo bs apple,i phone
 
Think Different: How Apple Changes the World
Think Different: How Apple Changes the WorldThink Different: How Apple Changes the World
Think Different: How Apple Changes the World
 
Brand
BrandBrand
Brand
 
Apple inc . presentation
Apple inc . presentationApple inc . presentation
Apple inc . presentation
 
Apple Inc. Documentary
Apple Inc. Documentary Apple Inc. Documentary
Apple Inc. Documentary
 
Apple presentation lppt
Apple presentation lppt Apple presentation lppt
Apple presentation lppt
 
Uzma PPT
Uzma PPTUzma PPT
Uzma PPT
 
Apple inc
Apple incApple inc
Apple inc
 

Recently uploaded

Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
Demandbase
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 

Recently uploaded (20)

Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 

Presentation1