Apple was founded by Steve Jobs and Steve Wozniak and started as a computer company. It has since evolved into an established brand with a loyal market for products like the iPod, iPhone, and iPad. Apple drives innovation with both modifications to existing products and new products that create new markets. Its vision is to bring the best personal computing experiences to customers through innovative hardware, software, and services.

2. History
• Founded by Steve Jobs and Steve Wozniak.
• Incorporated as Apple computers inc.

3. Journey and Evolution
• Started the journey as a computer company.
• Today established brand name and loyal market in wide range of
products such as iPod, iPhone, iPad along with the personal
computers.

4. Apple’s journey

5. Change on January 9, 2007

6. INNOVATION!!!

7. 2 Types of new product offerings

8. 1.Modifications to existing products

9. 2.Whole new product creating new market!

10. Apple’s vision

11. Then
• "Apple ignited the personal computer revolution in the 1970s with
the Apple II and reinvented the personal computer in the 1980s with
the Macintosh. Apple is committed to bringing the best personal
computing experience to students, educators, creative professionals
and consumers around the world through its innovative hardware,
software and Internet offerings."

12. Now
• "Apple designs Macs, the best personal computers in the world, along
with the OS X, iLife, iWork and professional software. Apple leads the
digital music revolution with its iPods and iTunes online store. Apple
has reinvented the mobile phone with its revolutionary iPhone and
App store, and is defining the future of mobile media and computing
devices with iPad.”

13. Competitors

15. Strengths of Apple

16. • Revolutionary and differentiated product.
• High quality and simple design.
• User Experience.
• Fast innovation pace.
• High customer loyalty.

17. Apple’s Threats

18. • Imitators.
• Highly capable competitors.
• High dependence on supply chains.
• R&D investments.

19. Apple’s Advertising Campaigns
• "Think Different“
• "Switch“
• "Get a Mac"
• Genius ads

20. Summary
• History
• Journey and Evolution
• Types of Product offerings
• Vision
• Competitors
• Strengths
• Threats
• Advertising Campaigns

21. Disclaimer
Created by Sujay Lakkimsetti, IIT Guwahati, during a marketing
internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.