Apple Inc. is a public company founded in 1976 that focuses on consumer hardware, software, electronics, and digital distribution. Its vision is to make great products through innovation and collaboration. Its mission is to design computers like Macs and software like iTunes, leading the digital music and mobile device industries with products like the iPod, iPhone, and iPad. Current directors include CEO Tim Cook. Popular products include Mac, iPad, iPod, iPhone, and Apple TV. Achievements include developing personal computers and acquiring companies like Pixar. Awards recognize brands like iPhone. New plans involve new iPhone and campus models. Mergers and acquisitions total 59 companies, notably Beats for $3 billion.