How to use the analysis tools like Porter's, BCG, SWOT etc on a multinational company like Apple. A presentation by Hridja is a digital marketing professional from India.

1. APPLE
INC.

3. MISSION
“Apple designs Macs, the best personal computers in
the world, along with OS X, iLife, iWork and
professional software. Apple leads the digital music
revolution with its iPods and iTunes online store.
Apple has reinvented the mobile phone with its
revolutionary iPhone and App Store, and is defining
the future of mobile media and computing devices
with iPad.”

4. VISION
Apple is committed to bringing the best personal
computing experience to students, educators,
creative professionals and consumers around the
world through its innovative hardware, software and
Internet offerings.”

5. EVALUATION MATRIX

6. BCG
MATRIX

7. PORTER’S
FIVE
FORCES
ANALYSIS

9. WHY PORTER’S MODEL
• The main purpose of Porter’s is to find a position
in the industry where a company can defend itself
against the competitive forces or it can influence
them in it’s favor.

10. THREAT OF NEW ENTRANT
Low
because
Technology investment is High

11. THREAT OF SUBSTITUTES
Low
Because
Added Functionalities

12. BARGAINING POWER OF BUYERS
Medium
Because
Variety of brand choices

13. BARGAINING POWER OF SUPPLIER
Medium
Because
Quality component parts at competitive Prices

14. COMPETITIVE RIVALRY
Very High

16. STRENGTHS
• Interface
• Superior design and Quality
• Loyal Customer Base
• Brand Image

17. WEAKNESSES
• Limited products
• Forcing users to switch to latest products
• Relatively higher prices

18. OPPORTUNITIES
• Demand for Smartphone's and tablets is
increasing
• Integration with iCloud’s
• Seamless integration with Mac

19. THREATS
• Samsung and other competitors cutting into
Apple’s share
• Global economy in turmoil so higher prices
look less appealing
• More customizable version available to
users

20. THANK YOU