This document provides an overview of Internet marketing and search engine optimization. It discusses how 73% of the US population uses the Internet for activities like information gathering and shopping. Time spent online is increasing while time with traditional media decreases. The document then introduces BeSprout as an Internet marketing company that can help businesses drive more targeted traffic to their websites, increase sales through search engine optimization, and improve return on investment through measurable results.

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2. Executive Summary Why is Internet marketing important? Internet marketing facts Internet trends and data Who is BeSprout? How BeSprout can help your business What BeSprout can do for you

3. What’s the big deal about Internet marketing? 73% of the US population is currently using the Internet People use the Internet for a wide range of activities, mostly for information gathering and research People who use the Internet are changing their shopping behaviors

4. Internet users in U.S. steadily increased over the years and reached 73% of the total population in 2008 Population data from US government official census data, http://www.usa.gov/ Internet Usage data from Nielsen//NetRatings, http://www.nielsen-online.com/

5. The most widespread use of the Internet is search utility for products, travel, hobbies – but mostly information gathering Data source: Stanford University, http://www.stanford.edu/group/siqss/Press_Release/press_detail.html

6. Internet users spend on average 4-8 hours every week on-line Data source: Stanford University, http://www.stanford.edu/group/siqss/Press_Release/press_detail.html

7. The more time Internet users spend on-line, the less time spent engaging traditional media Data source: Stanford University, http://www.stanford.edu/group/siqss/Press_Release/press_detail.html

8. Internet users are changing their information gathering, shopping and even driving habits Data source: Stanford University, http://www.stanford.edu/group/siqss/Press_Release/press_detail.html

9. Internet marketing provides your company the valuable opportunity to get ahead of the curve Drive quality traffic that represents your target market customers to your website Increase sales leads from customers looking for your products or services through higher conversion rates Build your brand online by communicating and delivering successful marketing messages to your audience Increase your profile by standing out from your competitors Be accountable with Return on Investment (ROI) tracking and other measurable reports that will help you understand what works

10. How is your website doing? Where does your website rank in search result page? Where do your competitors’ websites rank in search result page? How many people came to your website yesterday? Where did they come from? What keywords did they use to find you? How many of these web surfers did you retain once they clicked onto your website?

11. Quick Facts: Search Engine Marketing 85% of all traffic on the Internet comes from a search engine 90% of all users don’t look past the first 30 results (most only view top 10) Many websites aren’t even indexed, and most are poorly optimized so they get little traffic from the search engines Search Engine Marketing has proven to be the most cost-effective advertising solution Unlike other advertising options, SEM has clear and measurable ROI (return on investment) SEM operates using this formula for success: More (relevant) traffic + Good Conv. Rate = More Sales/Leads

12. What is Search Engine Optimization? Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results.

13. What is Organic or “natural” search? An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click advertisement listings displayed among the search results.

14. How long does it take to see results? It can take between 4 - 12 weeks to see results We start tracking your website's performance as soon as your website is submitted to the various search engines.

15. SEO Results Higher keyword rankings Increased traffic Increased sales Measurable Return on Investment (ROI)

16. Why You Should Choose SEO Your competitors are. If you lag behind them in search engine rankings, you can lose your target audience Your website is not just about your “product”. Your site generates leads and convinces search engine users to take a desired action We can help you build your brand and name recognition Targeted visitors can provide publicity, revenue, and exposure like no other form of marketing

17. BeSprout – About Us BeSprout is headquartered in Richmond, VA. BeSprout provides Search Engine Optimization (SEO), Internet Marketing, Website Design and Development, Database Development and E-Commerce Solutions for businesses. BeSprout is a privately held web marketing company, comprised of a team of search engine specialists, programmers, graphic designers and copywriters.

18. What can BeSprout do for you? Identify search phrases to target (should be relevant to business/market, obtainable and profitable) Drive more traffic to your site by targeting prospective clients seeking the products or services that your company offers Increase the Return on Investment of your marketing dollars Assist in writing copy that is both search engine friendly and also compelling to your website visitors Study competitors and search engines in order to set your business apart from competing websites

19. We create and maximize your online presence on search engines to drive qualified traffic to your website Our Promise

20. Contact Us Jeff Hamlin Account Executive 4701 Cox Road Suite 275 Glen Allen, VA 23060 E-mail: [email_address] Bus: (804) 523-9126 Fax: (804) 273-1275 www.besproutseo.com