Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
This document summarizes an e-commerce marketing presentation. It discusses:
1) The state of e-commerce and growth trends in online shopping.
2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies.
3) Details on Google's Product Listing Ads and tips to increase sales through these listings.
4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.
National Positions SEO experts discuss what search engine optimization looks like in 2013. Find out how SEO is evolving and what you can do to ensure you’re topping the search rankings. Learn more at http://www.nationalpositions.com/search-engine-optimization.html
Attribution and Affiliate Marketing Learn to Make it WorkAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how attribution modeling and other cross channel insights can help you more intelligently manage your affiliate program and determine which affiliates are driving the highest value.
The document discusses how automation can help reduce complexity in paid media. It argues that marketers should automate four key activities immediately: managing exponential complexity from variations in clicks, organizing data, managing keywords, and improving quality score. The document outlines how activities like bidding, keyword insertion, and ad testing can benefit from artificial intelligence and machine learning. It asserts that automation will evolve the marketing field rather than replace jobs, allowing marketers to focus on more strategic work like developing business objectives and creative solutions.
Amy Bishop — Analyses to Drive Remarketing PerformanceSemrush
These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/
Brian Massey - Everyday Behavioral Science For Better Conversion OptimizationJulia Grosman
The document discusses how behavioral science and data can be used to optimize conversion rates on websites. It provides several examples of behavioral studies that were conducted to test things like different offer wording, page layouts, and design elements. The key message is that testing website variations and measuring user behavior through analytics and experiments is important for improving conversions.
Melanie Mitchell outlines four steps to bring out the remarkable leader within: 1) Finding opportunities that others may miss, 2) Getting out of your comfort zone, 3) Effectively challenging norms within your organization, and 4) Redefining your role to have more impact. She emphasizes that leadership requires influence over others to drive change, which means not working alone and building strong internal and external networks. Hard work and passion are needed, as most leadership impact happens behind the scenes through strategic planning and execution.
This document summarizes an e-commerce marketing presentation. It discusses:
1) The state of e-commerce and growth trends in online shopping.
2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies.
3) Details on Google's Product Listing Ads and tips to increase sales through these listings.
4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.
National Positions SEO experts discuss what search engine optimization looks like in 2013. Find out how SEO is evolving and what you can do to ensure you’re topping the search rankings. Learn more at http://www.nationalpositions.com/search-engine-optimization.html
Attribution and Affiliate Marketing Learn to Make it WorkAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how attribution modeling and other cross channel insights can help you more intelligently manage your affiliate program and determine which affiliates are driving the highest value.
The document discusses how automation can help reduce complexity in paid media. It argues that marketers should automate four key activities immediately: managing exponential complexity from variations in clicks, organizing data, managing keywords, and improving quality score. The document outlines how activities like bidding, keyword insertion, and ad testing can benefit from artificial intelligence and machine learning. It asserts that automation will evolve the marketing field rather than replace jobs, allowing marketers to focus on more strategic work like developing business objectives and creative solutions.
Amy Bishop — Analyses to Drive Remarketing PerformanceSemrush
These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/
Brian Massey - Everyday Behavioral Science For Better Conversion OptimizationJulia Grosman
The document discusses how behavioral science and data can be used to optimize conversion rates on websites. It provides several examples of behavioral studies that were conducted to test things like different offer wording, page layouts, and design elements. The key message is that testing website variations and measuring user behavior through analytics and experiments is important for improving conversions.
Melanie Mitchell outlines four steps to bring out the remarkable leader within: 1) Finding opportunities that others may miss, 2) Getting out of your comfort zone, 3) Effectively challenging norms within your organization, and 4) Redefining your role to have more impact. She emphasizes that leadership requires influence over others to drive change, which means not working alone and building strong internal and external networks. Hard work and passion are needed, as most leadership impact happens behind the scenes through strategic planning and execution.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Many affiliates have become big brands that stand alone in their own right. We will deconstruct these mega-brand affiliates and the data-driven metrics that make them successful.
This marketing plan outlines objectives to sell products online, understand customers and competition, and use promotion strategies like advertising, personal selling, and direct marketing. It analyzes competitors, evaluates past performance, and considers pricing approaches and profit potential to achieve the vision.
Turbo Charge Your Landing Pages with Best PracticesAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Landing page optimization can fuel your marketing ROI and ramp you bottom. Four experts in the field discuss approaches, available technologies, myths and best practices.
The document discusses how marketers waste 96% of their ad budgets by optimizing for clicks rather than conversions. It introduces Postclick, a company that helps brands automate advertising conversions by leveraging ad and audience data to personalize the post-click experience. Postclick Automation can boost conversion rates from an average of 4.4% to over 16% by ensuring landing pages are relevant to each ad and visitor through dynamic content matching. The document argues that the biggest opportunity for return on ad spend is in optimizing the post-click experience.
Modern marketing has created the greatest time in history to start a company. The internet makes all markets more efficient by easily connecting niche buyers and sellers. It is changing shopping patterns so that prospects know more than sales reps from websites, blogs, and discussion boards, qualifying them better and moving the top of the sales funnel up. Traditional outbound marketing like telemarketing and print ads is broken, while new inbound marketing using SEO, paid search, content, and analytics on platforms like Google, blogs, and social media has become more effective.
The Top Ways to Optimize Your Pay-Per-Call CampaignsAffiliate Summit
The document provides tips for optimizing pay per call campaigns in three stages: getting started, intermediate steps, and advanced steps. Getting started involves structuring payouts to drive quality traffic, establishing partnerships with trustworthy affiliates, and reviewing performance. Intermediate steps include knowing what a quality call looks like, defining success with key performance indicators (KPIs), and optimizing the interactive voice response (IVR) system. Advanced steps are maximizing monetization, expanding new partnerships, and continually testing campaigns. The overall advice is to focus on call data, align call handling with campaign goals, and refine campaigns through ongoing testing.
Perhaps the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM tactics allow you to go beyond spamming inboxes.
Join us for this Kissmetrics webinar and we’ll show you:
How to uncover insights and find opportunities through segmentation
The benefits of CRM retargeting
How to create your very own CRM campaign using multiple advertising platforms
Bonus: How to use your segments to launch LookaLike campaigns
Get ready to see an increase in conversion rates. See you at the webinar!
This document discusses digital attribution and its importance for marketing. It begins with an overview of what digital attribution is, which is assigning credit across multiple touchpoints throughout the booking process. It then discusses why attribution matters, as knowing which marketing channels are most effective helps companies scale new customers. The document provides examples of how the online and offline customer journey is complex, with customers interacting across devices and channels. It argues that implementing call tracking across digital media provides more clarity about what is driving bookings and allows companies to make better marketing investment decisions. The overall goal is to develop practical solutions to increase clarity across all marketing channels.
This document discusses growth hacking, which involves continuously experimenting with new marketing ideas to efficiently acquire and retain customers. It explains that growth hackers focus on achieving product-market fit, finding growth hacks that can spread virally in a cost-effective way and at scale. They then work to convert users into repeating customers through retention strategies and referrals. The document provides more details on the AARRR pirate metrics framework that is commonly used in growth marketing to track acquisition, activation, retention, referral, and revenue.
How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...MediaPost
This document discusses how AI and call intelligence can help drive more revenue from paid search. It notes that mobile search now drives billions of calls annually, and calls convert to revenue at 15x the rate of digital conversions. AI can provide real-time attribution and closed-loop reporting for call conversions to optimize bidding. It can also analyze calls to identify existing vs new customers and inform post-call experiences. Using AI in this way can decrease call acquisition costs by 41% according to one client. The document promotes an AI solution that can detect predefined call outcomes out of the box or be customized for specific brands.
Conversion Optimization 6 Steps to Double Your RevenueAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Using several case studies, I will delve deep into the science of conversion optimization, and I will demonstrate how top affiliates applied the CRU formula to double their site.
The document provides an overview of Pitney Bowes' integrated marketing and rebranding effort to reinvent itself as a more relevant provider of business solutions beyond postage meters. It discusses brand research that identified a need to change perceptions, the objectives of elevating relevance and driving growth, and the branding strategy and multi-channel campaign that was implemented, including advertising, events, and evolving messaging over time. The results exceeded objectives with increases in media coverage, awareness, understanding, and perception of the company among senior executives.
This document provides 10 tips for paid advertising campaigns:
1. Have an overall strategy for your campaigns.
2. Focus on conversion rates rather than just traffic, as conversion is key to success.
3. Keep campaigns and ad groups granular to understand what's working.
4. Match the messaging and offers to the audience's familiarity (cold, warm, or hot prospects).
5. Pay attention to quality scores, as they significantly impact results.
6. Test different call-to-action messages to see what performs best.
Make Amazon Part of Your Advertising StrategyMediaPost
E-commerce sites have become an essential stop on the customer journey, as important for product discovery and comparison as they are for purchasing. As an advertiser, if you aren’t considering e-commerce as a channel, you could be missing a huge opportunity. Learn more about the value of this new channel, including how Amazon is making this happen and come away with actionable insights, including:
· What is the opportunity for brands in e-commerce advertising?
· How does consumer behavior change on e-commerce sites?
· How can e-commerce fit with your search and social ad programs?
Google Wildfire For Automotive Social Media Advertising Brian Pasch
Learn why social media advertising is a new opportunity for car dealers especially since Google Wildfire presents consumers with device independent landing pages increasing engagement.
This document discusses strategies for integrated marketing tactics. It recommends integrating search, social media, and other channels to maximize marketing success. Specific tactics mentioned include using a data management platform to simulate social media targeting, retargeting website visitors across channels, and imprinting brands on all visual content to drive awareness and conversions. The document emphasizes targeting individuals with 1:1 messaging and treating influencer interactions as owned audiences for nurturing.
Amazon provides targeted advertising capabilities to reach customers across various stages of the shopping journey. They leverage billions of data points from customer behaviors to segment audiences based on demographics, lifestyles, in-market interests, contextual details, lookalikes, and remarketing. Advertisers can match their own customer lists to Amazon data to identify lookalike audiences. Case studies show Advertiser Audiences targeting can increase key metrics like CTR, DPVR, purchase rates, and ROAS compared to average campaign performance.
The document provides an introduction and overview of affiliate marketing. It discusses how affiliate marketing involves three parties - the merchant, affiliates, and an affiliate network. The network manages tracking and payments while affiliates promote the merchant's products or services. Affiliate marketing offers opportunities for performance-based marketing but also faces challenges like managing affiliate quality and network commissions.
Display Advertising Secrets Revealed by Google & National PositionsNational Positions
This document provides a summary of a presentation about display advertising secrets from Google and National Positions. It discusses the importance of display advertising in addition to search to engage and reach new users. It outlines 3 targeting methods - intent, demographic, and timing. It also reviews Google tools for measuring display success beyond clicks and introduces various Google display targeting formats like contextual targeting, placement targeting, topic targeting, interest targeting, remarketing, and demographic targeting. The presentation concludes with discussing "ninja" display techniques and a special offer from Google for a free banner design.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Many affiliates have become big brands that stand alone in their own right. We will deconstruct these mega-brand affiliates and the data-driven metrics that make them successful.
This marketing plan outlines objectives to sell products online, understand customers and competition, and use promotion strategies like advertising, personal selling, and direct marketing. It analyzes competitors, evaluates past performance, and considers pricing approaches and profit potential to achieve the vision.
Turbo Charge Your Landing Pages with Best PracticesAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Landing page optimization can fuel your marketing ROI and ramp you bottom. Four experts in the field discuss approaches, available technologies, myths and best practices.
The document discusses how marketers waste 96% of their ad budgets by optimizing for clicks rather than conversions. It introduces Postclick, a company that helps brands automate advertising conversions by leveraging ad and audience data to personalize the post-click experience. Postclick Automation can boost conversion rates from an average of 4.4% to over 16% by ensuring landing pages are relevant to each ad and visitor through dynamic content matching. The document argues that the biggest opportunity for return on ad spend is in optimizing the post-click experience.
Modern marketing has created the greatest time in history to start a company. The internet makes all markets more efficient by easily connecting niche buyers and sellers. It is changing shopping patterns so that prospects know more than sales reps from websites, blogs, and discussion boards, qualifying them better and moving the top of the sales funnel up. Traditional outbound marketing like telemarketing and print ads is broken, while new inbound marketing using SEO, paid search, content, and analytics on platforms like Google, blogs, and social media has become more effective.
The Top Ways to Optimize Your Pay-Per-Call CampaignsAffiliate Summit
The document provides tips for optimizing pay per call campaigns in three stages: getting started, intermediate steps, and advanced steps. Getting started involves structuring payouts to drive quality traffic, establishing partnerships with trustworthy affiliates, and reviewing performance. Intermediate steps include knowing what a quality call looks like, defining success with key performance indicators (KPIs), and optimizing the interactive voice response (IVR) system. Advanced steps are maximizing monetization, expanding new partnerships, and continually testing campaigns. The overall advice is to focus on call data, align call handling with campaign goals, and refine campaigns through ongoing testing.
Perhaps the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM tactics allow you to go beyond spamming inboxes.
Join us for this Kissmetrics webinar and we’ll show you:
How to uncover insights and find opportunities through segmentation
The benefits of CRM retargeting
How to create your very own CRM campaign using multiple advertising platforms
Bonus: How to use your segments to launch LookaLike campaigns
Get ready to see an increase in conversion rates. See you at the webinar!
This document discusses digital attribution and its importance for marketing. It begins with an overview of what digital attribution is, which is assigning credit across multiple touchpoints throughout the booking process. It then discusses why attribution matters, as knowing which marketing channels are most effective helps companies scale new customers. The document provides examples of how the online and offline customer journey is complex, with customers interacting across devices and channels. It argues that implementing call tracking across digital media provides more clarity about what is driving bookings and allows companies to make better marketing investment decisions. The overall goal is to develop practical solutions to increase clarity across all marketing channels.
This document discusses growth hacking, which involves continuously experimenting with new marketing ideas to efficiently acquire and retain customers. It explains that growth hackers focus on achieving product-market fit, finding growth hacks that can spread virally in a cost-effective way and at scale. They then work to convert users into repeating customers through retention strategies and referrals. The document provides more details on the AARRR pirate metrics framework that is commonly used in growth marketing to track acquisition, activation, retention, referral, and revenue.
How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...MediaPost
This document discusses how AI and call intelligence can help drive more revenue from paid search. It notes that mobile search now drives billions of calls annually, and calls convert to revenue at 15x the rate of digital conversions. AI can provide real-time attribution and closed-loop reporting for call conversions to optimize bidding. It can also analyze calls to identify existing vs new customers and inform post-call experiences. Using AI in this way can decrease call acquisition costs by 41% according to one client. The document promotes an AI solution that can detect predefined call outcomes out of the box or be customized for specific brands.
Conversion Optimization 6 Steps to Double Your RevenueAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Using several case studies, I will delve deep into the science of conversion optimization, and I will demonstrate how top affiliates applied the CRU formula to double their site.
The document provides an overview of Pitney Bowes' integrated marketing and rebranding effort to reinvent itself as a more relevant provider of business solutions beyond postage meters. It discusses brand research that identified a need to change perceptions, the objectives of elevating relevance and driving growth, and the branding strategy and multi-channel campaign that was implemented, including advertising, events, and evolving messaging over time. The results exceeded objectives with increases in media coverage, awareness, understanding, and perception of the company among senior executives.
This document provides 10 tips for paid advertising campaigns:
1. Have an overall strategy for your campaigns.
2. Focus on conversion rates rather than just traffic, as conversion is key to success.
3. Keep campaigns and ad groups granular to understand what's working.
4. Match the messaging and offers to the audience's familiarity (cold, warm, or hot prospects).
5. Pay attention to quality scores, as they significantly impact results.
6. Test different call-to-action messages to see what performs best.
Make Amazon Part of Your Advertising StrategyMediaPost
E-commerce sites have become an essential stop on the customer journey, as important for product discovery and comparison as they are for purchasing. As an advertiser, if you aren’t considering e-commerce as a channel, you could be missing a huge opportunity. Learn more about the value of this new channel, including how Amazon is making this happen and come away with actionable insights, including:
· What is the opportunity for brands in e-commerce advertising?
· How does consumer behavior change on e-commerce sites?
· How can e-commerce fit with your search and social ad programs?
Google Wildfire For Automotive Social Media Advertising Brian Pasch
Learn why social media advertising is a new opportunity for car dealers especially since Google Wildfire presents consumers with device independent landing pages increasing engagement.
This document discusses strategies for integrated marketing tactics. It recommends integrating search, social media, and other channels to maximize marketing success. Specific tactics mentioned include using a data management platform to simulate social media targeting, retargeting website visitors across channels, and imprinting brands on all visual content to drive awareness and conversions. The document emphasizes targeting individuals with 1:1 messaging and treating influencer interactions as owned audiences for nurturing.
Amazon provides targeted advertising capabilities to reach customers across various stages of the shopping journey. They leverage billions of data points from customer behaviors to segment audiences based on demographics, lifestyles, in-market interests, contextual details, lookalikes, and remarketing. Advertisers can match their own customer lists to Amazon data to identify lookalike audiences. Case studies show Advertiser Audiences targeting can increase key metrics like CTR, DPVR, purchase rates, and ROAS compared to average campaign performance.
The document provides an introduction and overview of affiliate marketing. It discusses how affiliate marketing involves three parties - the merchant, affiliates, and an affiliate network. The network manages tracking and payments while affiliates promote the merchant's products or services. Affiliate marketing offers opportunities for performance-based marketing but also faces challenges like managing affiliate quality and network commissions.
Display Advertising Secrets Revealed by Google & National PositionsNational Positions
This document provides a summary of a presentation about display advertising secrets from Google and National Positions. It discusses the importance of display advertising in addition to search to engage and reach new users. It outlines 3 targeting methods - intent, demographic, and timing. It also reviews Google tools for measuring display success beyond clicks and introduces various Google display targeting formats like contextual targeting, placement targeting, topic targeting, interest targeting, remarketing, and demographic targeting. The presentation concludes with discussing "ninja" display techniques and a special offer from Google for a free banner design.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Reaching relevant people online nasscomAniruddh Jain
The document discusses reaching people online through digital marketing. It provides an overview of the current state of internet and mobile internet usage in India. Specifically, it notes that internet penetration is growing significantly in tier 2 and 3 towns and mobile internet users are also increasing rapidly. The core online audience in India consists of those from SEC A/B demographic between the ages of 15-34. It then discusses various digital marketing strategies like search marketing, display advertising, video, mobile marketing and ways to collect leads online through paid and unpaid channels. It provides details on specific Google advertising products and how to optimize campaigns.
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.
Golden Unicon, Digital Solutions, Website Design, Website Development, Hosting, Best Digital Marketing Company in Bangalore, Best Social Media Company in Bangalore,
This document outlines Golden Unicon's digital marketing services which include organic marketing through SEO, social media marketing and content creation as well as paid marketing through Google AdWords and Facebook/Instagram ads. The goals are to promote clients' websites and brands online, reach target audiences, and generate qualified leads. Services proposed include organic strategies, paid search and display ads, social media ads, and optional international marketing. Key activities outlined are link building, social sharing, blog posts, videos, and tracking/optimization of campaigns. Benefits to clients include increased online visibility, new customer acquisition, and data-driven marketing strategies.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
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Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Similar to Maximizing google adwords for e tailers (20)
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
3. TODAY’S PRESENTERS
• Kelli Prakash – Senior Marketing Strategist, Google
• Samir Janveja – Strategic Partner Manager, Google
• David Jaeger – Director of SEM, National Positions
• Adam de Jong – Marketing Director, National Positions
#PLAninjas
4. An industry leading Internet marketing, and one of Inc.
Magazine’s fastest growing companies in the US.
With over 1,500 clients around the globe and a 95% retention
rate—we know that improving your business is our business.
Our dedicated team of Internet marketing and ecommerce
experts can get your products seen, and sold, all over the web.
NATIONAL POSITIONS
#PLAninjas
5. OVERVIEW
• Understanding the Digital World
• E-Tail Marketing Overview
• Google Shopping’s Product Listing Ads
• Advanced Adwords Strategies for E-Tailers
• Conclusion
• Q & A
#PLAninjas
7. THE DIGITAL WORLD IN 2009
SOURCE: IDC, MAR 2012
23%
of the world is
online (1.6B
people)
2.5M
Tweets per day
Mobile
Accounts for 6% of
consumers’ time
300M
Facebook users
1B
YouTube views per
day
0
Monthly unique
visitors to Pinterest
$130B
US E-commerce
market
8. THE DIGITAL WORLD IN 2013
SOURCE: IDC, MAR 2012
35%
of the world is
online (2.3B
people)
+55%
340M
Tweets per day
+13,500%
Mobile
Accounts for 10% of
consumers’ time and
12% of internet traffic
+67%
1B
Facebook users
+233%
4B
YouTube views per
day
+300%
23M
Monthly unique
visitors to Pinterest
$224B
US E-commerce
market
+53%
9. THE WAY WE SHOP NOW
Positive consumer reviews
increase their level of trust
in a business
Source: Forrester Sales Forecast, Google/Shopper Sciences Zero Moment Macro Study , April 2011; Search Engine Land ―Local
Consumer Review Survey‖ 2012; AYTM Market Research via Emarketer; The e-tailing group superior shopping experiences via
videa
Nearly 50% of retail sales will
be online or influenced by
web-research this year
They transition between
devices while shopping
Shoppers use 10+ sources
on average on the path to
purchase
10. IN-STORE CONSUMERS
INFLUENCED BY THE WEB
89% OF CONSUMERS MAKING IN-STORE PURCHASES NOW
CONDUCT ONLINE RESEARCH PRIOR TO PURCHASE
First
Moment
of Truth
Second
Moment
of Truth
Stimulus
Pre-shopping |
In-store | In-
home
At shelf
In-store
Experience
Source: Google ZMOT Study
14. WHAT DO THEY DISPLAY?
Top Ads (5)
Right Ads (8)
- Google.com &
Google Shopping
- Desktop, mobile &
tablet
15. WHY DO THEY MATTER
Since launching to all US advertisers in Nov 2010, Product Listing Ads
have seen significant growth with advertiser adoption and product
improvements
Nov 2010 to Dec 2011
PLATraffic
+600% traffic growth YoY globally
2X CTR vs. text ads
17. CLICK THROUGH RATES
Because Product Ads are more attractive and engaging
than standard text ads, they offer better CTRs.
18. CONVERSION RATES
Product Ads give users information (merchant, price and
picture) before they click through, so they are better
informed and more likely to complete a sale when they
arrive on your site.
19. EASY TARGETING
Google automatically selects the most relevant products
to show from your Merchant Center account when a
user enters a related query.
20. INCREASED EXPOSURE
Because both Product Ads formats can show at the
same time, your exposure on given query can increase
2x or more.
31. FAST RESULTS FROM PLAS
736%
82%
1112%
53%
SOFTWARE CLIENT
Channel: Before (30 Days) After (30 Days)
Google
Shopping
$2,821.02 $23,583.80
MOTORCYCLE APPAREL/PARTS
Channel: Before (30 Days) After (30 Days)
Google
Shopping
$11,179.53 $17,111.04
AUTO ACCESSORY CLIENT
Channel: Before (30 Days) After (30 Days)
Google
Shopping
$68,514.00 $124,658.00
Nextag $2,016.61 $24,436.20
33. ADWORDS BEST PRACTICES
The Importance of Search
Contextual / Display Advertising
Search + Display Is Even Better
Advanced Adwords Strategies
34. TARGETING CUSTOMERS IN-MARKET
COMPARISON SHOPPERS ARE READY TO BUY. ARE YOU PART OF THE
CONVERSATION?
50% start with a search engine.
The average shopper uses 10.7 sources
of information before they buy
Awareness
Interest
Consideration
Source: Google ZMOT Research, 2011
Google Eye Mapping Study, 2009
Purchase
Consideration
35. MISSED SEARCH OPPORTUNITIES
SOURCE: INTERNAL GOOGLE DATA, JUNE 2012
Low Ranking Organic Queries
71% of searchers look at the top 3 AdWords
ads on a search results page.
36. PAID + ORGANIC SEARCH
SOURCE: INTERNAL GOOGLE DATA, JUNE 2012
Increases a consumer’s likelihood to visit your site by 95%
37. PAID + ORGANIC SEARCH
SOURCE: INTERNAL GOOGLE DATA, JUNE 2012
Increases a consumer’s likelihood to convert by 73%
38. SEARCH IS NOT ENOUGH
TODAY’S CONSUMER SPENDS 95% OF THEIR TIME ON THE WEB NOT PERFORMING A SEARCH
Awareness
Interest
Purchase
Consideratio
n
SOURCE: WORDSTREAM ―GOOGLE: THE WAR ON FREE CLICKS‖
STUDY, JULY 2012.
INTERNET ACTIVITY INDEX (IAI) BY THE ONLINE PUBLISHERS ASSOCIATION
(OPA); REPORT FOR MARCH 2009.
Purchase
CAPTURE THEIR INTENT BEYOND THE
SEARCH RESULTS PAGE, ON THE GOOGLE
DISPLAY NETWORK
39. WITH CONTEXTUAL TARGETING, BE IN
THE RIGHT PLACE, AT THE RIGHT TIME.
Google technology scans millions of
pages at scale to find the best
placements for your campaign.
Mass reach in highly relevant
locations, like articles related to your
brand, products, or services
You choose the keywords,
we find the right sites.
40. AND SPEEDS UP THE PURCHASE FUNNEL 5X
DISPLAY DRIVES PURCHASE INTENT
increase traffic &
engagement
search + display increased
the average number of
webpages viewed by 68%
supercharge paid
search campaigns
after seeing a display
ad, customers are 136%
more likely to search for your
brand and 140% more likely
to click on an organic link
increase in store
visits
when combined, search
+ display can lift in store
visits by 43%
search + display
+43%
increase offline
conversions
A major consumer
products company saw
a 52% increase in offline
sales after a successful
display campaign
Source : Dunhumbee and Google
Study, November 2008
41. REMARKETING COMPLETES THE SALE
88% of online shoppers have recently
put an item in their shopping cart
and abandoned it
SOURCE: FORRESTER, 2011
Create targeted lists of users who
have visited your site and instantly
re-engage them as they continue
to surf the web
Increase your conversions by up to
51%
42. MEASURE YOUR DIGITAL BRAND
Maximize shelf space
Brand coverage on
search
Category coverage on
search
Presence across all
devices
Desired impression
share on
search, GDN, and
YouTube
Be in the best position
Desired position in
search
(top vs. side)
Strive to be above the
fold in display
Best targeted content
on YouTube
Show your best offer
Longer Headlines
Social/Location
Extensions
Sitelinks
PLAs
Remarketing
Offer Ads
43. ADWORDS NINJA TIPS
How to Use Pricing In Ads
Targeting by Model Number
Adwords Scripts
Remarketing
Tagging vs. Using Analytics URL
Category Targeting
Dynamic Display Ad Targeting
44. PLA NINJA TIPS
Optimized Data Required
Product by Product Segmentation
Unclick the import from Nextag etc. (bids are way
cheaper)
Bid Optimization by Product – Prepare for the future by
optimizing bids for CPA / ROAS / Margin
1¢ Bid Strategy
Using Negative Keywords / Search Query Report to
manage which products show for which keywords
46. GET YOUR FREE AUDIT!
Pay Per Click Campaign Review & Recommendations
Google Shopping Review & Recommendations
Get actionable techniques specifically for your
campaign goals
David Jaeger
Phone: 818.224.7517
Email: Davidj@nationalpositions.com
#PLAninjas
Format: Bernard Overviewing / Introducing. Google – Industry Overview and Google Best PracticesDavid Jaeger – NP Cutting Edge Techniques
Format: Bernard Overviewing / Introducing. Google – Industry Overview and Google Best PracticesDavid Jaeger – NP Cutting Edge Techniques
We all know technology is changing the world. There are new stats every day about how fast the web is growing, the new technology that helps you engage with your consumer, the websites they visit, the hours they spend on their mobile phonesStats:4.4 Hrs of leisure time is spent in front of “screens” on a daily basisMobile accounts for 10% of consumers time and 12% of global internet traffic$224B US E-commerce market4B YouTube views per day (up +300% from 2009)1B Facebook users (up +233% from 2009)20% of US Ad Spend is now allocated to digital 23M Mobile Unique Visitors to PinterestGoogle Slide: Kelli & Samir
We all know technology is changing the world. There are new stats every day about how fast the web is growing, the new technology that helps you engage with your consumer, the websites they visit, the hours they spend on their mobile phonesStats:4.4 Hrs of leisure time is spent in front of “screens” on a daily basisMobile accounts for 10% of consumers time and 12% of global internet traffic$224B US E-commerce market4B YouTube views per day (up +300% from 2009)1B Facebook users (up +233% from 2009)20% of US Ad Spend is now allocated to digital 23M Mobile Unique Visitors to Pinterest
67% Of consumers start shopping on one device and transition to another58% Of shoppers say positive consumer reviews increase level of trust in a business52%Of shoppers are more confident in making a purchase after viewing a product video Consumers’ expectations have increased in terms of access to information in-store, online and on mobile devices and, therefore, retailers must mold their 2013 commerce strategies to align with these significant changes in consumer needs. Retailers should add value to their physical and digital shopping venues by providing consumers with a cross-channel environment on which they can research and complete a purchase through the channel of their choice, according to a Cisco Systems executive at the National Retail Federation’s Retail’s Big Show 2013."We have taken a number of steps to make the shopping experience online mirror the stores, and vice versa," said Jeff Kantor, chairman of Macys.com. "We want customers to be able to shop Macy's whenever, wherever and however they prefer. Reaching customers through stores, online and mobile gives us a lot of flexibility."Read more: http://www.crainsnewyork.com/article/20130113/RETAIL_APPAREL/301139971#ixzz2Hyo5dXK0Use Target article.Example of pop up on tabletpeople are still on their phones in storesWant hassle free returnsWant free shippingWant to find their size in store, and best price in storeSame Day DeliveryTalkBin/Google: Send feedback in store via text: http://www.youtube.com/watch?v=TBjvWzOqGhk
The way consumers shop today is fundamentally changing. Before the “digital age” a shopping experience was quite different. Advertisers ran advertisements, such as a TV spot to introduce consumers to a new product or to let us know there was a big sale happening. The advertiser’s hoped that this stimulus would then drive consumers to store, where they would have a “first moment of truth” experience seeing the product on the shelf and deciding whether or not to purchase. This process assumed that the customer hasn’t already made up their mind before arriving at the store. Today, this process is a lot different. Purchase decisions today are becoming much more calculated and highly researched. Part of this is due to the poor economy over the past few years and the need to make each dollar stretch further, but the major reason for this shift in behavior is the widespread penetration of digital devices. A shopper today might start a research process on tablet at home at night; further research on their work computer; go into store to look at product; check for other options on their phone; and purchase. And customers have come to expect a cohesive mult-channel experience throughout the process. The challenge, of course, for marketers is ensuring that the proper message being presented on appropriate device at appropriate time Interesting Data Points:- (1) 89% of consumers making in-store purchases in key retail categories have conducted online research prior to purchase (BIGresearch), - Purchase = Multi-channel - amazing growth in online sales y/y, but only 7% retail sales happening online - 89% of in-store sales are influenced by online (ComScore)
The same is true online
Unlike text search results, where the advertiser dictates what keywords/ads show for results; for the product Results:Step 1: The user types in a queryStep 2: The Shopping Engine processes the query, checks which products in their advertiser list are relevantStep 3: Returns up to 8 of them, based on bid price, CTR and QS
Step 1: The Datafeed comes from any file that you have availableStep 2: We import the data into our serverStep 3: We export it in an optimized format for every individual engineStep 4: We track performance, and tie it back into our platform, where we optimize bids
Empty Feed = Empty Business
Want to focus on direct-response, late-stage funnel to maximize profitsNEXT SLIDE: Diagnose client’s particular weak points
AKA. Where we’re failing right now….Doesn’t do a great job of continuing flow – data can be helpful as appendixChanges tone of preso. (screenshots vs. marketing high-level overview stuff)Find a way to fit this into road visual – someone at a desk with computer – where can it be incorporated?
AKA. Where we’re failing right now….Doesn’t do a great job of continuing flow – data can be helpful as appendixChanges tone of preso. (screenshots vs. marketing high-level overview stuff)Find a way to fit this into road visual – someone at a desk with computer – where can it be incorporated?
AKA. Where we’re failing right now….Doesn’t do a great job of continuing flow – data can be helpful as appendixChanges tone of preso. (screenshots vs. marketing high-level overview stuff)Find a way to fit this into road visual – someone at a desk with computer – where can it be incorporated?
More helpful later in the funnel (as a platform) – keep all stages in pitch, break down step-by-step in branding deck(could use this as branding slide, using every stage in funnel) – for DR this slide is important to stay as remarketing
Contextual targeting is very much Google’s USP. No one has the ability to scan pages and serve ads like us. The results were achieving back up what an incredible technology this is.You should look at our benchmarks: https://sites.google.com/a/google.com/uk-display-hub/benchmarksOur benchmarks show that keyword contextual targeting performs incredibly well for advertisers, and because of this they are investing 40% of their budget into keyword contextual targeting, receiving nearly 60% of their clicks from these campaigns.Google technology scans millions of web pages, analysing text, language, links and page structure to make sure your ad finds the best audience. With contextual targeting, we use keywords and themes to find the right placements, showing your ads on Display Network web pages that are the most suitable match for your message.If you sell digital cameras, your ads may show up on photography blogs or camera review sites. This puts your ads in front of an audience that is interested in your business and more likely to take action.(Contextual advertising is vital to building brand awareness and reaching new prospects at relevant moments)