Getting your website noticed and driving traffic online is not easy. The presentation decodes the various basics of traffic building and also the keywords and 25 strategies to drive traffic to your website.

1. TRAFFIC BUILDING
GETTING PEOPLE KNOW ABOUT YOU
Ms. Anubha Rastogi
Astt. Prof, Vidya School Of Business
2017-18

2. The Diamond-Water Paradox
With the proliferation of diverse typologies of online content, the four major challenges in front of companies are:
• Creating the right keywords
• Advertising and content
• Driving users to the website
• Making them stay on the website
Internet Traffic Plan
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3. • Search Engine Marketing: Seo , Pay Per click, Contextual (Google Ad sense),
Digital asset optimization, Paid inclusion
• Internet Cookies ????
Alexa
Traffic Volume and Quality
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4. Cost-per-action
• The cost per impression
• The cost per visit
• The cost per eventual purchase
Traffic-building Goals
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5. Search Engine Marketing
Search engine traffic comes in
two basic forms:
• Organic traffic arising from a
search return list,
automatically generated by
the search engine with out
any commercial
arrangements.
• Pay-per-click nature of search
marketing establishes a hard
number for the cost of
generating a visit to a web
site.
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7. • Site Optimization:
• Making the main search engine aware of website
• Ensuring keywords in content
• Focusing on details that search engine utilize in rankings and all
• Keyword advertising
• Keyword value
• The process of keyword advertising
• What determines a keyword’s value
• How marketers should decide to pursue keyword advertising.
• Keyword ads influence billions of web site visits.
• It establishes a benchmark for the value of traffic from all sources.
• Traffic cost places a burden on web site managers and usability experts to ensure their sites
are sufficiently productive to justify the visit cost.
• A keyword only has value if it leads some viewers to click and visit a site & some fraction of
those visitors to convert to a desired action.
• Keyword value is driven strongly by competition.
The competitive bidding process creates situations where seemingly close keywords can have very different prices, at least temporarily.
Identify main keywords-> Expand the list-> Test-> Bid-> Trim-> Track
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8. Identify Possible Keywords
• Review own weblogs
• These are terms that current visitors generated on their own and provide a snapshot of keyword
search activity connected to a desire to visit.
• Software systems track these keywords on conversion steps and high performing keywords from
this list are useful.
• Keyword length
• Alternative keyword phrases
Sony Vaio
1-word:battery
2-word:laptop battery
3-word:sony laptop battery
4-word:Sony Vaio laptop battery
5-word:Sony Viao laptop TR3A battery
CTRs : Click Through Rates
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9. Competitive Bidding
Model of Website
Brand Contribution Anubha Rastogi | VSB

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