Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
Introduction to conversion rate optimization (cro) for ecommerceIn Marketing We Trust
More info here: http://www.inmarketingwetrust.com.au/conversion-rate-optimisation/cro-course/
A sample of our 1 day Conversion Rate Optimization (CRO) Course
A workshop designed to help you
* Find out how to identify key issues and quantify potential gain.
* Use a ready made CRO framework
* Developing good hypothesis is key to success
* Walk out with min. 20 action items to fix/improve your ecommerce this week
The Conversion Optimization System: 14 Steps for More Conversions and More Sales
Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-steps process to produce repeatable and consistent increases in website conversion rates. The system has been successful used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly and many others.
Be prepared to discover the real secret of conducting a successful CRO project including:
1. Conducting heuristic analysis
2. Conducting qualitative and quantitative analysis
3. Creating a conversion roadmap
4. Testing a test hypothesis
5. Conduct A/B test
Learn how to use A/B testing to figure out the best product and marketing strategies for your business. Adopt a culture of testing everything from website copy to engagement emails to Facebook ads. Learn through a real SaaS product experiment.
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
A primer on AB testing and it's application in ecommerce. A necessary tool in every product manager's arsenal. Covers the principles behind setting up a good test and the statistical tools required to analyze results.
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
Introduction to conversion rate optimization (cro) for ecommerceIn Marketing We Trust
More info here: http://www.inmarketingwetrust.com.au/conversion-rate-optimisation/cro-course/
A sample of our 1 day Conversion Rate Optimization (CRO) Course
A workshop designed to help you
* Find out how to identify key issues and quantify potential gain.
* Use a ready made CRO framework
* Developing good hypothesis is key to success
* Walk out with min. 20 action items to fix/improve your ecommerce this week
The Conversion Optimization System: 14 Steps for More Conversions and More Sales
Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-steps process to produce repeatable and consistent increases in website conversion rates. The system has been successful used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly and many others.
Be prepared to discover the real secret of conducting a successful CRO project including:
1. Conducting heuristic analysis
2. Conducting qualitative and quantitative analysis
3. Creating a conversion roadmap
4. Testing a test hypothesis
5. Conduct A/B test
Learn how to use A/B testing to figure out the best product and marketing strategies for your business. Adopt a culture of testing everything from website copy to engagement emails to Facebook ads. Learn through a real SaaS product experiment.
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
A primer on AB testing and it's application in ecommerce. A necessary tool in every product manager's arsenal. Covers the principles behind setting up a good test and the statistical tools required to analyze results.
My presentation at the Semantic Technology and Business Conference in San Jose on August 19, 2014, with Barbara Starr (Her slides are separate, and cover a vast array of semantic tools and approaches for assessing and understanding your pages).
B2B vs B2C KPI Metrics by NBC Product LeaderProduct School
Main Takeaways:
-Key differences b/w the two business models.
-Identify the right KPIs for each business model.
-Evolve KPIs to meet the changing business needs.
A/B Testing best practices from strategic vision to operational considerations to communication and finally expectations management. We need to adhere to fundamental project management, technology, statistical, experimental design, UX Design, Customer Relationship, business and data principles to ensure that the insights and hence the decision is as trustworthy as possible.
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...User Vision
We presented to the Dubai HCD group on the topic of customer experience and UX strateby. Stepping away from the tactical methods, what are the elements that make up a successful CX strategy in an organisation? What resources are ideally in place and how to balance the enthusiasm of internal 'fans of UX / CX' with the realities of business? What are some of the most useful deliverables to provide to get a successful CX programme started and sustained? We discuss all of this and more in this presentation.
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
Presenting this set of slides with name - Customer Journey Analysis PowerPoint Presentation Slides. Our topic specific Customer Journey Analysis PowerPoint Presentation Slides presentation deck contains thirty-six slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Talks@Coursera - A/B Testing @ Internet Scalecourseratalks
Talks@Coursera
This tech talk will describe how to build an experiment platform that can handle large-scale experiments. The talk will also discuss several best practices in designing and analyzing online experiments learned from companies like Coursera, Microsoft and LinkedIn.
About the Speakers
Ya Xu has been working in the domain of online A/B testing for over 4 years. She currently leads a team of engineers and data scientists building a world-class online A/B testing platform at LinkedIn. She also spearheads taking LinkedIn's A/B testing culture to the next level by evangelizing best practices and pushing for broad-based platform adoption. She holds a Ph.D. in Statistics from Stanford University.
Chuong (Tom) Do currently leads a team of data engineers and analysts in the Analytics team at Coursera, which is responsible for data infrastructure and quantitative analysis in support of the product and business. He completed his Ph.D. in Computer Science at Stanford University in 2009 and worked as a scientist in the personal genetics company 23andMe until 2012, where his research has collectively spanned the fields of machine learning, computational biology, and statistical genetics.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
This presentation by Anna Marie Clifton, Product Manager at Yammer, covers the important topics of when to use A/B testing, how to implement it and most importantly, how to measure the results.
The content is directed for software engineers who want to transition to product management, MBA's with finance/consulting background who wish to work high-tech companies as product managers and Project Managers, Marketers, and Designers who are seeking opportunities in product management.
Are you forward-thinking in your approach to search marketing?
When was the last time you updated your content strategy?
With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve.
Search engines are known to reward websites that publish high-quality content on a consistent basis.
Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material.
The key to higher rankings right now is to create content that offers maximum value to searchers.
If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar.
It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts.
Key Insights:
- Content strategies that used to work but don’t anymore.
- How to future-proof your content strategy.
- Tips to scale your content strategy to increase organic traffic.
Carlos Meza, President & CEO at Crowd Content, will explain how to optimize your content for user intent and relevancy by using a meaningful content structure.
If you struggle with adapting to fast-changing SEO standards, this webinar will help you keep your content strategies up-to-date.
Don’t miss out! Watch this webinar and discover how quality content can energize your online presence.
Enhancing SEO Content Writing with AI: Opportunities & ChallengesSearch Engine Journal
Wondering if AI content creation could have a positive impact on your SERP visibility?
Ready to ramp up your content creation output and efficiently scale your strategy?
AI content generators are here and ready to help you increase your content marketing output – and here’s what you need to know.
You’ll discover:
- The benefits of using AI in content creation.
- Best practices for creating high-quality, search-optimized content with AI.
- Top challenges of AI content creation, along with guidance on overcoming them.
Watch Connor Carreras, Sr. Director of Digital Customer Success at Conductor as she provides key insights on how you can start using AI-generated content to rank higher on SERPs.
Don’t miss our webinar with Conductor, where you can learn how to integrate AI into your content marketing strategy to boost your SEO.
Sign up now and learn how AI can help you stay ahead of your competition.
Opinion-based Article Ranking for Information Retrieval Systems: Factoids and...Koray Tugberk GUBUR
How Search Engines Leverage Opinion-based Articles for Ranking?
Search engines use opinions, and factoids to understand the consensus. News search engines use different reports, and opinions in their search results to satisfy the urgent news information needed by the newsreaders. The news search engines differentiate disinformation from information to protect the newsreaders. Google, Microsoft Bing, Yandex, and DuckDuckGo have different algorithms and prioritization for classifications of the news sources, or prioritization of the news, and newsworthy topics.
Corroboration of the Web Answers from the Open Web is a research paper from Amelia Marian and Minji Wu explaining how a search engine can rank information according to its accuracy.
Google started to explain that the Expertise-Authoriteveness-Trustworthiness is the most important group of signals to be sure that a result won't shame the search engine. Embarrassment factors for the search engines involve wrong information on a news title on the news story, or a wrong featured snippet. A search engine might be shame due to the bad result that is ranking on the SERP.
Dense-retrieval, context scoring, named entity recognition, semantic role labeling, truth ranges, fix points, confidence score, query processing, and parsing.
Context understanding requires processing the text, and tokenizing the words by recognizing the word sense. Processing the text of the news articles requires time. And, most of the time, news search engines do not have enough time for processing the text. Thus, PageRank provides a sustainable timeline for the news sources for rankings.
PageRank is a quick signal for search engines to show the authenticity of the news web source. The highly cited sources are ranked higher, and longer on the top stories. Usually, Google protects the high PageRank sources by trusting the judgment of the websites. But, fact-finding algorithms do not use PageRank mostly, unless they couldn't decide by looking at other factors, or they do not have enough resources to process the text among the hundreds of sources.
News ranking algorithms differentiate opinions, reports, and breaking news from each other. News-related entities, their co-existence, and contextual relations change. Google inventors suggest differentiation of these entities from each other for a proper news categorization.
News categorization is important to match the interested topics of the users in queryless news feeds such as Google Discover. Google Discover is a queryless news feed that serves news stories according to the users' interest areas.
An opinion for news might be misleading. Some news titles might be too harsh, or strict. Search engines use these headlines to differentiate the non-trustworthy news sources from the trustworthy ones. And, opinions of journalists or their different interpretations of the events might change the rankings of a document according to the fact-finding algorithms.
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
How Analytics Should Power Your Conversion StrategyOptimizely
Learn from Optimizely's Strategy Consultants as they explain how they use Google Analytics reports and insights to generate more online revenue for enterprise clients. In this video you see how we build CRO (Conversion Rate Optimization) strategies, analyze conversion funnels, build deeper insights into customers, and optimize the user experience. Also included are several real life A/B testing case studies and MVT experiment ideas.
Webinar held: April 7, 2015
Presenter: Hazjier Pourkhalkhali
My presentation at the Semantic Technology and Business Conference in San Jose on August 19, 2014, with Barbara Starr (Her slides are separate, and cover a vast array of semantic tools and approaches for assessing and understanding your pages).
B2B vs B2C KPI Metrics by NBC Product LeaderProduct School
Main Takeaways:
-Key differences b/w the two business models.
-Identify the right KPIs for each business model.
-Evolve KPIs to meet the changing business needs.
A/B Testing best practices from strategic vision to operational considerations to communication and finally expectations management. We need to adhere to fundamental project management, technology, statistical, experimental design, UX Design, Customer Relationship, business and data principles to ensure that the insights and hence the decision is as trustworthy as possible.
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...User Vision
We presented to the Dubai HCD group on the topic of customer experience and UX strateby. Stepping away from the tactical methods, what are the elements that make up a successful CX strategy in an organisation? What resources are ideally in place and how to balance the enthusiasm of internal 'fans of UX / CX' with the realities of business? What are some of the most useful deliverables to provide to get a successful CX programme started and sustained? We discuss all of this and more in this presentation.
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
Presenting this set of slides with name - Customer Journey Analysis PowerPoint Presentation Slides. Our topic specific Customer Journey Analysis PowerPoint Presentation Slides presentation deck contains thirty-six slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Talks@Coursera - A/B Testing @ Internet Scalecourseratalks
Talks@Coursera
This tech talk will describe how to build an experiment platform that can handle large-scale experiments. The talk will also discuss several best practices in designing and analyzing online experiments learned from companies like Coursera, Microsoft and LinkedIn.
About the Speakers
Ya Xu has been working in the domain of online A/B testing for over 4 years. She currently leads a team of engineers and data scientists building a world-class online A/B testing platform at LinkedIn. She also spearheads taking LinkedIn's A/B testing culture to the next level by evangelizing best practices and pushing for broad-based platform adoption. She holds a Ph.D. in Statistics from Stanford University.
Chuong (Tom) Do currently leads a team of data engineers and analysts in the Analytics team at Coursera, which is responsible for data infrastructure and quantitative analysis in support of the product and business. He completed his Ph.D. in Computer Science at Stanford University in 2009 and worked as a scientist in the personal genetics company 23andMe until 2012, where his research has collectively spanned the fields of machine learning, computational biology, and statistical genetics.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
This presentation by Anna Marie Clifton, Product Manager at Yammer, covers the important topics of when to use A/B testing, how to implement it and most importantly, how to measure the results.
The content is directed for software engineers who want to transition to product management, MBA's with finance/consulting background who wish to work high-tech companies as product managers and Project Managers, Marketers, and Designers who are seeking opportunities in product management.
Are you forward-thinking in your approach to search marketing?
When was the last time you updated your content strategy?
With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve.
Search engines are known to reward websites that publish high-quality content on a consistent basis.
Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material.
The key to higher rankings right now is to create content that offers maximum value to searchers.
If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar.
It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts.
Key Insights:
- Content strategies that used to work but don’t anymore.
- How to future-proof your content strategy.
- Tips to scale your content strategy to increase organic traffic.
Carlos Meza, President & CEO at Crowd Content, will explain how to optimize your content for user intent and relevancy by using a meaningful content structure.
If you struggle with adapting to fast-changing SEO standards, this webinar will help you keep your content strategies up-to-date.
Don’t miss out! Watch this webinar and discover how quality content can energize your online presence.
Enhancing SEO Content Writing with AI: Opportunities & ChallengesSearch Engine Journal
Wondering if AI content creation could have a positive impact on your SERP visibility?
Ready to ramp up your content creation output and efficiently scale your strategy?
AI content generators are here and ready to help you increase your content marketing output – and here’s what you need to know.
You’ll discover:
- The benefits of using AI in content creation.
- Best practices for creating high-quality, search-optimized content with AI.
- Top challenges of AI content creation, along with guidance on overcoming them.
Watch Connor Carreras, Sr. Director of Digital Customer Success at Conductor as she provides key insights on how you can start using AI-generated content to rank higher on SERPs.
Don’t miss our webinar with Conductor, where you can learn how to integrate AI into your content marketing strategy to boost your SEO.
Sign up now and learn how AI can help you stay ahead of your competition.
Opinion-based Article Ranking for Information Retrieval Systems: Factoids and...Koray Tugberk GUBUR
How Search Engines Leverage Opinion-based Articles for Ranking?
Search engines use opinions, and factoids to understand the consensus. News search engines use different reports, and opinions in their search results to satisfy the urgent news information needed by the newsreaders. The news search engines differentiate disinformation from information to protect the newsreaders. Google, Microsoft Bing, Yandex, and DuckDuckGo have different algorithms and prioritization for classifications of the news sources, or prioritization of the news, and newsworthy topics.
Corroboration of the Web Answers from the Open Web is a research paper from Amelia Marian and Minji Wu explaining how a search engine can rank information according to its accuracy.
Google started to explain that the Expertise-Authoriteveness-Trustworthiness is the most important group of signals to be sure that a result won't shame the search engine. Embarrassment factors for the search engines involve wrong information on a news title on the news story, or a wrong featured snippet. A search engine might be shame due to the bad result that is ranking on the SERP.
Dense-retrieval, context scoring, named entity recognition, semantic role labeling, truth ranges, fix points, confidence score, query processing, and parsing.
Context understanding requires processing the text, and tokenizing the words by recognizing the word sense. Processing the text of the news articles requires time. And, most of the time, news search engines do not have enough time for processing the text. Thus, PageRank provides a sustainable timeline for the news sources for rankings.
PageRank is a quick signal for search engines to show the authenticity of the news web source. The highly cited sources are ranked higher, and longer on the top stories. Usually, Google protects the high PageRank sources by trusting the judgment of the websites. But, fact-finding algorithms do not use PageRank mostly, unless they couldn't decide by looking at other factors, or they do not have enough resources to process the text among the hundreds of sources.
News ranking algorithms differentiate opinions, reports, and breaking news from each other. News-related entities, their co-existence, and contextual relations change. Google inventors suggest differentiation of these entities from each other for a proper news categorization.
News categorization is important to match the interested topics of the users in queryless news feeds such as Google Discover. Google Discover is a queryless news feed that serves news stories according to the users' interest areas.
An opinion for news might be misleading. Some news titles might be too harsh, or strict. Search engines use these headlines to differentiate the non-trustworthy news sources from the trustworthy ones. And, opinions of journalists or their different interpretations of the events might change the rankings of a document according to the fact-finding algorithms.
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
How Analytics Should Power Your Conversion StrategyOptimizely
Learn from Optimizely's Strategy Consultants as they explain how they use Google Analytics reports and insights to generate more online revenue for enterprise clients. In this video you see how we build CRO (Conversion Rate Optimization) strategies, analyze conversion funnels, build deeper insights into customers, and optimize the user experience. Also included are several real life A/B testing case studies and MVT experiment ideas.
Webinar held: April 7, 2015
Presenter: Hazjier Pourkhalkhali
The 4 Critical Areas for Successful Conversion Optimisation - Paul Rouke at I...PRWD
In this talk Paul Rouke, Founder & Director of Optimisation at full service conversion optimisation agency PRWD, explains what are the 4 critical areas to get right for businesses to truly be able to grow through having a data driven culture of continuous testing and learning.
It provides insights based around experiences delivering conversion optimisation programmes for brands like Trend Micro, The North Face, The Student Room, Schuh, Vans and Speedo
Nutzerforschung als Grundlage für A/B Tests, die bessere Ergebnisse bringenOptimizely
Viele A/B-Tests zeigen keine nennenswerten Ergebnisse, da ihnen valide Hypothesen fehlen. Zuverlässige Hypothesen helfen dabei, nur die wertvollsten Experimente durchzuführen und so mit einer größeren Wahrscheinlichkeit eine ansehnliche Steigerung der Conversion zu erzielen.
In diesem Webinar mit unserem Solutions-Partner Mindberry zeigen wir Ihnen:
- Wie Sie mit Nutzerforschung herausfinden, wo Ihr größtes Optimierungspotenzial liegt
- Beispiele aus unseren Projekten, wie wir gewinnbringende Test-Hypothesen aufgestellt haben
- Wertvolle Tools und Techniken, um Einblicke über Ihre Zielgruppe zu gewinnen, die Sie unmittelbar danach selbst anwenden können
Mehr Informationen über Optimizely finden Sie hier:
https://www.optimizely.de/
https://blog.optimizely.de/
Mehr Informationen zu unserem Solutions-Partner Mindberry gibt es hier:
http://www.mindberry.com/
Here’s a framework for conversion optimization called READY, which stands for (R)elevant, (E)ngaging, (A)uthoritative, (D)irectional, and (Y)ield Optimal. These are the five dimensions that we’ve repeatedly seen impact the success of conversion optimization scenarios — landing pages, conversion paths, microsites — in both B2B and B2C markets. Within each dimension, I’ve pulled out 5 elements that I think are most important.
ools, Tools, Tools! Sehen Sie unter anderem welche Tools für welches Ziel zum Einsatz kommen sollten, welcher Toolmix effektiv ist, wie das Preis/Leistungsverhältnis ist, welche Einsparungspotentiale es gibt, die Sie noch nicht kennen und an welchen Stellen Sie besser nicht sparen sollten.
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
How do you know if your marketing is working? You have to measure it, of course. In this “Teach Me How” event, Andrew shares his favorite free tools and methods to understand the relationship between data, analytics, and marketing. You will learn how to measure and improve the metrics that matter to your business.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Understanding your Audience Through NumbersTom Freestone
Google Analytics can be used to deliver many useful statistics. In our flipped presentation, we will provide instructional materials to help you setup Google Analytics, create custom dimensions and discuss how to use and interpret metrics to gain insight into your applications. We will be demonstrating how we use Google Analytics through uPortal and CAS as case studies, giving you an inside perspective on how we monitor our user traffic and how it leads us to make decisions and changes.
Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
Care about how to leverage 'Go Mobile Or Go Web?'. You will find this deck presented by Kunal Mehta during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
What’s New in Google Analytics: New Features & What You Need to KnowEmpirical Path
Empirical Path web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine marketing firm Point It. The presentation covers:
- How to give credit to various sources across your sales funnel with the MultiChannel Funnels/Attribution Modeling Tool
- How to use Content Experiments to test different versions of your site to understand the most effective versions of landing pages
- How to track the same visitors across mobile to your website using Universal Analytics
Anatomy of Search Relevance: From Data To ActionSaïd Radhouani
Relevance denotes how well a search result satisfies the user information need. In addition to the search engine components (i.e., indexer and query parser), there are many other components that impact relevance. e.g., user understanding , data optimization, domain knowledge, etc. Improving relevance remains the main and most challenging goal of each search engine. Indeed, relevance can be subjective, therefore hard to measure and to improve. In this talk, Saïd will demystify the concept of relevance by defining its main components. For each component, he will present the technology enablers, the data, and processes that are required in order to measure and improve relevance. In this talk, attendees will learn how to provide a relevant user experience and track it over time.
Session 3: Strategy and Analytics - Two Must Haves When it Comes to Online Success(Drafting Your Online Strategy and Measuring the Results - Hands On is also tacked onto this lesson)
The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
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Improve Your PPC Team's Accountability - HeroConf 2016Workshop Digital
Andrew Miller shares tips for PPC managers, analysts, and clients to assess and improve their team's communication and results. Accountability is key to building a strong team and retaining long-term relationships.
PPC pros need to look beyond the conversion and help close the sale. Your job as a PPC marketer doesn't end when you get the lead or the sale. Andrew presented 8 ways to re-engage, nurture, and segment your traffic to find more customers at HeroConf 2015 in Portland. You have to look down the funnel, not up!
A presentation to TechHatch's 2013 class in Richmond, VA. We discussed methodologies to measure their websites and apps with audience segmentation, conversion rate optimization, and A/B testing tools.
Presented on 3.29.11 to the Richmond chapter of the American Marketing Association. Covers metrics and KPI's for SEO and PPC campaigns, as well as how to track them in Google Analytics.
Phone call tracking is not as mysterious as many marketers and analysts think it is, hence the Dharma Initiative theme. The more we learn about it, the more sense it makes. This presentation was delivered to Refresh Richmond (Virginia) on 1/18/11 and the majority of the content was voiced over. Hopefully the concepts and visuals are self-explanatory enough to convey the general ideas.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
13. Built In Key Metrics
Site Usage Traffic Sources Content Usage
Sessions (Visits)
Users (Visitors)
Bounce Rate
Time on Site
Pageviews
Direct Visits
Organic Traffic
Referrals
Paid Traffic
Popular Pages
Entry Pages
Exit Pages
Navigation Flows
In-Page Analytics
29. Goal Tracking
• What do you want visitors to
do on your site?
• Are visitors able to
accomplish their goals on
your site?
• Allows you to compare traffic
segments
30. Funnel Visualization
• Where do visitors
abandon your
conversion funnel?
• Identify & patch the
holes in your bucket
31. Campaign Tagging
• Which traffic sources are
driving the highest quality
traffic?
• Which campaigns,
keywords, or ads generate
the highest conversion
rates?
32. Campaign Tagging - How To?
• Update your URLs to include Google Analytics’ UTM parameters.
www.WorkshopDigital.com
www.WorkshopDigital.com?utm_source=facebook&utm_medium=social&utm_campaign=AMAWebinar
bit.ly/amaworkshopdigital
33. Custom Audience Segments
• Identify and build segments, or
groups, of visitors based on
common traits.
• Compare segments to look for
opportunities.
• Examples
• Mobile device users
• First time visitors from Vermont
• Previous customers that haven’t
purchased in the last 30 days that also
still read your blog 3X/week
34. Custom Reports & Dashboards
• Focus on just the data
that matters
• Build different reports
for stakeholders
• Save time & keep all
your metrics in one
page
36. Ad Copy & Creative Testing
• Test everything! Images,
headlines, offers, calls to action
• Determine the best-performing
combinations
• Continually test & learn
• Be willing to fail
vs.
vs.
37. Ad Copy & Creative Testing
• Test everything! Images,
headlines, offers, calls to action
• Determine the best-performing
combinations
• Continually test & learn
• Be willing to fail
vs.
vs.
38. Landing Page Optimization
vs.
• Remove
distractions
• Designed to
convert more
visitors to
leads or sales
• Lower your
cost to acquire
a customer
39. Landing Page Optimization
• Remove
distractions
• Designed to
convert more
visitors to
leads or sales
• Lower your
cost to acquire
a customer
vs.
40. A/B Testing
• Test elements
across your entire
site
• Remove obstacles
in your conversion
funnel
41. Heat maps & Scrollmaps
• Know where
visitors are
clicking and how
far they scroll
• Prioritize your
most valued
content
43. How It Works
1 2 3
User visits your
website, phone
numbers change
based on source
Calls seamlessly
routed through
call tracking
software
Data & insights
inform marketing
decisions
44. Sample Call Data
• Know exactly how many calls
come from each traffic source
• Focus on unique, answered
phone calls
• Create training materials and
FAQ content from call recordings
46. Why Optimize?
• Earn more customers, not just more traffic
• Eliminate the guesswork in optimizing online lead gen and sales
• Validate the strongest marketing message that best resonates
with visitors
• Use testing insights to inform strategies across all channels
• Sustain consistent improvements through ongoing testing