My presentation deck at he WOFEX University seminar at the SM City Cebu Trade Hall last April 23, 2016.

1. Digital Marketing & Lead
Generation for the Real Estate
Industry
April 23, 2016
SM City Cebu Trade Hall
Setting Up Your Search Engine
Advertising Campaigns

2. Why Use Paid Online Advertisements Such as Adwords
• Paid ads supports your SEO efforts during it’s early
stages. Paid ads have quicker results, no need to wait
for your organic rankings to improve.
• Paid ads reinforce your brand’s message
• Online advertising platforms such as Google
Adwords offer the widest reach and flexibility on your
advertising budget

3. Google Adwords Offers the Widest Reach

4. Advantages in Using Google Adwords
Google AdWords allows businesses to take advantage of the
benefits of online advertising: show your ads to the right people, in
the right places, and at the right time.
Adwords offers several benefits such as the following:
• Targeting – keywords, location, schedule
• Control advertising cost – budget is set on a daily basis
• Campaign Management – make campaign adjustments on the fly
• Measurable results – results can be measured on campaign, ad
group, keywords and ads level

5. Paid Google Ads (Adwords) Supports Your SEO Efforts

6. Paid Ads Can be Cost Effective When Done Properly

7. Choosing the Right Keywords to Control Ad Cost

8. Targeting the Right Location to Control Ad Cost

9. Using the Right Landing Page to Get Better Results

10. Track Performance of Your Campaigns

11. THANK YOU