Animal farm propaganda
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The document discusses propaganda techniques used in George Orwell's Animal Farm and in media. It defines propaganda as ideas spread to help or harm institutions through emotional rather than intellectual appeals. Propaganda uses techniques like repetition, rhetorical questions, and appeals to emotion, reason, and authority to shape perceptions. The document analyzes examples of different propaganda techniques from Animal Farm, like the repetition of slogans by the sheep and Squealer's use of loaded words to blame Snowball. It also discusses how propaganda spreads through media like news, movies, radio, and blogs.
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sources: http://www.slideshare.net/dmccorkleporter ; www.pbs.org and for additional sources download the file and look in the notes section.
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Entertainment speech
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Propaganda and George Orwell's Animal Farm
The document discusses propaganda techniques used in George Orwell's novel Animal Farm. It defines propaganda as generally appealing to emotion over intellect and sharing techniques with advertising and public relations. Common propaganda methods mentioned include news reports, books, movies, repetition of ideas, and appealing to authority, fear, or prejudice. The document lists specific examples of propaganda techniques used in Animal Farm, such as Old Major's speech, Squealer's explanations, and blaming failures on Snowball.
Propaganda in Animal Farm
This document defines propaganda and discusses common propaganda techniques such as name calling, glittering generalities, transfer, testimonials, plain folks, card stacking, bandwagon, either/or fallacies, appealing to emotion, and repetition. Propaganda aims to manipulate people's emotions and reasoning in order to persuade them to believe in or support an idea, person, product, or cause. It may distort the truth, omit key facts, or present information in a misleading way. The document also analyzes how various propaganda techniques were used in the novel Animal Farm to manipulate the animals and solidify Napoleon's power over the farm.
Propaganda powerpoint
This document discusses various propaganda techniques used to influence opinions and behavior. It begins by defining propaganda as techniques used to influence emotions, attitudes, or behavior through appeals to emotion rather than intellect.
It then lists common propagandists as the military, media, advertisers, and politicians. Several specific propaganda techniques are defined, including bandwagon technique, testimonial, loaded words, misuse of statistics, name-calling or stereotyping, plain folks technique, snob appeal, and transfer. Examples are provided for most techniques.
Students are then asked to identify which propaganda technique is being used in various ads or statements. The document concludes by having students work in groups to identify propaganda techniques used in different magazine advertisements
Animal Farm-Propaganda Persuasion and Advertising Techniques
An overview of popular Propaganda, Persuasion, and Advertising Techniques. Tailored to the use with Animal Farm
Propaganda techniques
Propaganda techniques commonly used to influence people include: testimonials, bandwagon, card stacking, glittering generalities, plain folks, name calling, transfer, simplification/stereotyping, assertion, lesser of two evils, and pinpointing the enemy. These techniques are employed to make people want to follow the crowd, omit contrary information, appeal to positive concepts, convince people the views are common, use negative labels, transfer feelings between objects, reduce complex issues, state things as facts without evidence, present the least bad option, and identify enemies.
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sources: http://www.slideshare.net/dmccorkleporter ; www.pbs.org and for additional sources download the file and look in the notes section.
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The document discusses the purpose and structure of an entertainment speech. An entertainment speech aims to amuse an audience rather than inform or persuade. It often uses humor, jokes, and anecdotes. To prepare, a speaker should know their audience, learn from experienced speakers, and understand techniques for incorporating humor. An effective entertainment speech introduces the topic in an amusing way, includes jokes and witty comments to engage the audience in the body, and concludes with a creative restatement of the thesis.
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The document discusses propaganda techniques used in George Orwell's novel Animal Farm. It defines propaganda as generally appealing to emotion over intellect and sharing techniques with advertising and public relations. Common propaganda methods mentioned include news reports, books, movies, repetition of ideas, and appealing to authority, fear, or prejudice. The document lists specific examples of propaganda techniques used in Animal Farm, such as Old Major's speech, Squealer's explanations, and blaming failures on Snowball.
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This document defines propaganda and discusses common propaganda techniques such as name calling, glittering generalities, transfer, testimonials, plain folks, card stacking, bandwagon, either/or fallacies, appealing to emotion, and repetition. Propaganda aims to manipulate people's emotions and reasoning in order to persuade them to believe in or support an idea, person, product, or cause. It may distort the truth, omit key facts, or present information in a misleading way. The document also analyzes how various propaganda techniques were used in the novel Animal Farm to manipulate the animals and solidify Napoleon's power over the farm.
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This document discusses various propaganda techniques used to influence opinions and behavior. It begins by defining propaganda as techniques used to influence emotions, attitudes, or behavior through appeals to emotion rather than intellect.
It then lists common propagandists as the military, media, advertisers, and politicians. Several specific propaganda techniques are defined, including bandwagon technique, testimonial, loaded words, misuse of statistics, name-calling or stereotyping, plain folks technique, snob appeal, and transfer. Examples are provided for most techniques.
Students are then asked to identify which propaganda technique is being used in various ads or statements. The document concludes by having students work in groups to identify propaganda techniques used in different magazine advertisements
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An overview of popular Propaganda, Persuasion, and Advertising Techniques. Tailored to the use with Animal Farm
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Propaganda techniques commonly used to influence people include: testimonials, bandwagon, card stacking, glittering generalities, plain folks, name calling, transfer, simplification/stereotyping, assertion, lesser of two evils, and pinpointing the enemy. These techniques are employed to make people want to follow the crowd, omit contrary information, appeal to positive concepts, convince people the views are common, use negative labels, transfer feelings between objects, reduce complex issues, state things as facts without evidence, present the least bad option, and identify enemies.
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1) Identifying 10 situations as demonstrating bias or prejudice.
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Figures of Speech.ppt
a word or expression used not with its original meaning but in an imaginative way to make a special effect is a Figure of Speech.
A figure of speech is a word or phrase using figurative language—language that has other meaning than its normal definition. In other words, figures of speeches rely on implied or suggested meaning, rather than a dictionary definition. A figure of speech is a deviation from the ordinary use of words in order to increase their effectiveness. It is also known as a rhetorical figure too because it produces a rhetorical effect. It deviates a statement from its real meaning or common usage to create a new required effect. It usually emphasises, embellishes, or clarifies language in both written and oral form. We can see its usage in literature too. We can even see it in advertisements, posters, slogans, newspapers, magazines, cartoons, etc.
Figure of speech can easily catch eyes and highlight the purpose of use. It is designed to make a comparison and create a dramatic factor while writing or speaking. Basically, it is a figurative language that may consist of a single word or phrase. It may be a simile, a metaphor or personification to convey the meaning other than the literal meaning. It is usually classified as different schemes. The ordinary sequence or pattern of words is known as a scheme. We usually perform basic four operations as below to create the required effect:
The addition is also known as repetition, expansion, or superabundance.
An omission is also known as subtraction, abridgement or lack.
Transposition is also known as transferring.
Permutation is also known as switching, interchange, substitution, or transmutation.
We can see many varieties in figures of speech because its prime aim is to use language to create the desired effect. For example, the usage of expressions like the mouth of a river, round and round, the eye of a needle, nasty place, a stream of abuse, money talks, butterflies in the stomach, painful pride, etc. We can see it in literature, poems, movies, speeches, etc. Therefore, in this article, the importance of figure of speech along with its various types with examples will be discussed.
Importance of Figure of Speech
It enhances the beauty of the writing. It makes the sentence deeper and leaves the reader with a sense of wonder. It brings life to the words used by the writer. The figure of Speech not only shows the writer's intent but also his purpose in using such language.
It adds flavour to the writing and makes it so much more enjoyable for the reader.
There are five major categories of figures of speech as below:
Figures of resemblance: It is also known as the figure of relationship. It is made up of simile, metaphor, or kenning.
Figures of emphasis: It is also known as a figure of an understatement. It is made up of hyperbole.
Figures of sound: It uses alliteration.
Verbal games: It is also known as gymnastics. It includes puns.
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The document provides guidance on how to give an effective entertaining speech. It explains that the goal of an entertainment speech is to share joy and make the audience relax and laugh, rather than to educate or inspire. It recommends telling jokes, funny stories, dramatizing experiences, and recalling scary stories to entertain. The speaker should know their audience and exhibit a friendly, relaxed manner. Outlines suggest opening with an anecdote, introducing the light topic, and ending by recalling the main points and connecting back to the opening.
Juncture
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7. Speech Delivery
This document discusses types of speeches and speech delivery. There are three main types of speeches according to purpose: informative, which provides understanding of a concept; entertainment, which aims to entertain the audience; and persuasive, which seeks to influence ideas or decisions. There are four types of speeches according to delivery: extemporaneous uses limited preparation; impromptu is unrehearsed; manuscript is read from writing; and memorized is recited from memory. The document also lists nine physical features important for an effective speaker: appearance, movement, posture, facial expressions, eye contact, volume, articulation, time, and language.
Types of speeches according to PURPOSE
The document discusses different types of speeches according to delivery method. It identifies four main types:
1) Extemporaneous speaking - speaking with limited preparation using notes as a guide in a conversational style. This is the most popular type.
2) Impromptu speaking - speaking without advanced preparation in an unrehearsed and conversational style.
3) Manuscript speaking - speaking from advanced preparation by reading a written speech aloud.
4) Memorized speaking - speaking from advanced preparation by reciting a written speech from memory word-for-word.
Communicative Styles
Just like in writing, speaking requires certain communicative styles. In this presentation, quarter 1 module 3 of English 9 will be exemplified.
From frozen to casual communicative styles, we need to know them all in order to suit our speaking styles with the context we are in.
Persuasive Techniques
This document discusses different persuasive techniques including:
1) Loaded words which add powerful words to influence opinions;
2) Emotional appeal which appeals to feelings to make the audience act;
3) Exaggeration which stretches the truth to be unbelievable but entertaining; and
4) Bandwagon which tells the audience everyone is doing something to feel cool or popular. The document analyzes examples of how these techniques are used in advertisements and conversations.
Animal farm
The document provides background information on George Orwell and his famous allegorical novel Animal Farm. It discusses Orwell's life and experiences that influenced his political beliefs. It then analyzes Animal Farm as an allegory for the Russian Revolution and Stalinism, describing how characters and events in the novel correspond to real historical figures and events. The summary also explains the use of literary devices like satire, irony and fable form in Orwell's social commentary.
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This document contains a summary test assessing knowledge of biases and prejudices. It provides definitions and examples to identify as bias or prejudice. The test has two parts:
1) Identifying 10 situations as demonstrating bias or prejudice.
2) Rewriting 10 biased or prejudiced sentences about surveys and groups of people.
The test was prepared by four individuals and aims to differentiate between biases and prejudices.
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This document defines and provides examples of various figures of speech and sound devices used in literature. It discusses similes, metaphors, personification, apostrophe, metonymy, synecdoche, hyperbole, irony, allusion, anaphora, antithesis, paradox, litotes, oxymoron, chiasmus, euphemism, puns, onomatopoeia, assonance, consonance, and alliteration. Examples are given for each term to illustrate how it is used stylistically. The document also provides an assignment asking students to write an original poem using at least 5 figures of speech and identifying which ones.
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The document discusses various propaganda techniques used to promote products and ideas. It defines propaganda as information put out by organizations or governments to promote policies, ideas, or causes. It then explains 10 common propaganda techniques: bandwagon, testimonial, transfer, repetition, emotional words, card stacking, name calling, plain folks, glittering generalities, and soft soap. It assigns each technique to a different student group for a class activity to demonstrate how advertisements use these techniques.
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This document discusses different speech styles characterized by distinctive ways of speaking. It defines several speech styles including formal, frozen, consultative, casual, and intimate. For each style, it provides examples of appropriate contexts and characteristics of language used, such as level of formality, use of slang, planning of speech, and closeness of relationship between speaker and audience. It also includes examples of scenarios that could showcase different speech styles and instructions for a group activity to practice applying various speech styles.
Daedalus and icarus
Daedalus, a famous craftsman, built wings to escape from King Minos' prison on Crete with his son Icarus. Daedalus warned Icarus not to fly too close to the sea or sun, but Icarus disobeyed and flew too close to the sun, causing his wax wings to melt and him to fall into the sea and drown. Daedalus was imprisoned by King Minos to prevent him from sharing the secrets of the Labyrinth, which Daedalus had built to contain the half-man, half-bull Minotaur.
The man with a hoe
This document provides analysis of the poem "The Man with a Hoe" by Edwin Markham. It includes background on the author, Edwin Markham, as well as a summary of the poem. The poem depicts a laborer exhausted from hard work, bent over and devoid of hope or emotion. It criticizes those in power for allowing the laborer's exploitation and reducing him to an inhuman state. It questions how future generations will respond to the injustice faced by the downtrodden man.
Rhyme Scheme in Poetry
The document discusses different types of rhymes including end rhymes, internal rhymes, slant rhymes, eye rhymes, masculine rhymes, and feminine rhymes. It provides examples of each type of rhyme and explains rhyme schemes in poetry using letters to represent line placements. The document also contains sample poems and activities for identifying rhymes and rhyme schemes.
Figures of Speech.ppt
a word or expression used not with its original meaning but in an imaginative way to make a special effect is a Figure of Speech.
A figure of speech is a word or phrase using figurative language—language that has other meaning than its normal definition. In other words, figures of speeches rely on implied or suggested meaning, rather than a dictionary definition. A figure of speech is a deviation from the ordinary use of words in order to increase their effectiveness. It is also known as a rhetorical figure too because it produces a rhetorical effect. It deviates a statement from its real meaning or common usage to create a new required effect. It usually emphasises, embellishes, or clarifies language in both written and oral form. We can see its usage in literature too. We can even see it in advertisements, posters, slogans, newspapers, magazines, cartoons, etc.
Figure of speech can easily catch eyes and highlight the purpose of use. It is designed to make a comparison and create a dramatic factor while writing or speaking. Basically, it is a figurative language that may consist of a single word or phrase. It may be a simile, a metaphor or personification to convey the meaning other than the literal meaning. It is usually classified as different schemes. The ordinary sequence or pattern of words is known as a scheme. We usually perform basic four operations as below to create the required effect:
The addition is also known as repetition, expansion, or superabundance.
An omission is also known as subtraction, abridgement or lack.
Transposition is also known as transferring.
Permutation is also known as switching, interchange, substitution, or transmutation.
We can see many varieties in figures of speech because its prime aim is to use language to create the desired effect. For example, the usage of expressions like the mouth of a river, round and round, the eye of a needle, nasty place, a stream of abuse, money talks, butterflies in the stomach, painful pride, etc. We can see it in literature, poems, movies, speeches, etc. Therefore, in this article, the importance of figure of speech along with its various types with examples will be discussed.
Importance of Figure of Speech
It enhances the beauty of the writing. It makes the sentence deeper and leaves the reader with a sense of wonder. It brings life to the words used by the writer. The figure of Speech not only shows the writer's intent but also his purpose in using such language.
It adds flavour to the writing and makes it so much more enjoyable for the reader.
There are five major categories of figures of speech as below:
Figures of resemblance: It is also known as the figure of relationship. It is made up of simile, metaphor, or kenning.
Figures of emphasis: It is also known as a figure of an understatement. It is made up of hyperbole.
Figures of sound: It uses alliteration.
Verbal games: It is also known as gymnastics. It includes puns.
Note types of context clue (restatement, definition, synonyms, antonyms) pdf
The document outlines 5 types of context clues that can help determine the meaning of unfamiliar words: 1) Definition/Explanation clues provide the meaning immediately after the word, 2) Restatement/Synonym clues restate the word in simpler terms, 3) Contrast/Antonym clues present the opposite meaning nearby, 4) Inference/General context clues require inferring the meaning based on relationships implied before and after the sentence, and 5) Punctuation clues like quotation marks, parentheses, or italics are used to denote a definition.
Introduction to-diction
This document introduces the concepts of diction, denotation, and connotation. It discusses how words have explicit dictionary definitions (denotation) as well as feelings or images they evoke (connotation). Examples are given of word sets like mother/mama that have the same denotation but different connotations. Readers are asked to consider how word choice (diction) can alter meaning and the formality levels of language. Poetic diction is also introduced as the specialized vocabulary and phrasing used in poetry.
Desiderata
Max Ehrmann wrote the prose poem "Desiderata" in 1927 which provides guidance on how to live one's life peacefully and harmoniously. The poem advises the reader to go through life calmly, be kind yet truthful to others, avoid negativity and comparisons, enjoy both achievements and plans, be prudent in business affairs but maintain virtue, be true to oneself, accept life's hardships with discipline but not distress, recognize our place as part of the greater universe, and ultimately keep peace within one's soul.
ALLEGORY
This document provides information about allegory, including its origins and definitions. It states that an allegory is a symbolic fictional narrative that conveys secondary meanings through characters, events or objects that symbolize abstract ideas. Religious allegories use symbols and stories to explore religious concepts. Examples of famous allegorical works discussed include Pilgrim's Progress, Moby Dick, and Animal Farm. Historical/political allegory refers to events and people metaphorically, while moral and social allegories aim to define morality and society through symbolic fiction.
Entertainment speech
The document provides guidance on how to give an effective entertaining speech. It explains that the goal of an entertainment speech is to share joy and make the audience relax and laugh, rather than to educate or inspire. It recommends telling jokes, funny stories, dramatizing experiences, and recalling scary stories to entertain. The speaker should know their audience and exhibit a friendly, relaxed manner. Outlines suggest opening with an anecdote, introducing the light topic, and ending by recalling the main points and connecting back to the opening.
Juncture
The document discusses different types of junctures used in speech: single bar juncture (/), double bar juncture (//), and double cross juncture (#). Single bar juncture indicates a slight pause between thought groups, while double bar juncture suggests a longer pause. Double cross juncture characterizes a drop in pitch and is used to indicate pauses for semi-colons, colons or periods. Examples are provided to illustrate the proper use of each juncture symbol.
7. Speech Delivery
This document discusses types of speeches and speech delivery. There are three main types of speeches according to purpose: informative, which provides understanding of a concept; entertainment, which aims to entertain the audience; and persuasive, which seeks to influence ideas or decisions. There are four types of speeches according to delivery: extemporaneous uses limited preparation; impromptu is unrehearsed; manuscript is read from writing; and memorized is recited from memory. The document also lists nine physical features important for an effective speaker: appearance, movement, posture, facial expressions, eye contact, volume, articulation, time, and language.
Types of speeches according to PURPOSE
The document discusses different types of speeches according to delivery method. It identifies four main types:
1) Extemporaneous speaking - speaking with limited preparation using notes as a guide in a conversational style. This is the most popular type.
2) Impromptu speaking - speaking without advanced preparation in an unrehearsed and conversational style.
3) Manuscript speaking - speaking from advanced preparation by reading a written speech aloud.
4) Memorized speaking - speaking from advanced preparation by reciting a written speech from memory word-for-word.
Communicative Styles
Just like in writing, speaking requires certain communicative styles. In this presentation, quarter 1 module 3 of English 9 will be exemplified.
From frozen to casual communicative styles, we need to know them all in order to suit our speaking styles with the context we are in.
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2) Emotional appeal which appeals to feelings to make the audience act;
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The document provides background information on George Orwell and his famous allegorical novel Animal Farm. It discusses Orwell's life and experiences that influenced his political beliefs. It then analyzes Animal Farm as an allegory for the Russian Revolution and Stalinism, describing how characters and events in the novel correspond to real historical figures and events. The summary also explains the use of literary devices like satire, irony and fable form in Orwell's social commentary.
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Animal Farm Characters
Snowball is an intelligent pig who comes up with the idea for the windmill but is later exiled by Napoleon. Old Major is a respected boar who inspires the animals with the principles of Animalism. Napoleon initially cooperates with Snowball but later exiles him to gain full control over the farm and institutes a tyrannical rule similar to Mr. Jones. Squealer uses propaganda to support Napoleon's version of events.
Propaganda
In George Orwell's Animal Farm, various propaganda techniques are used to manipulate and influence the animals. These include name-calling of opponents like Snowball, creating a bandwagon effect to encourage the animals to support popular ideas, and using red herrings to distract the animals from important issues. Testimonials from respected figures like Boxer are also employed to endorse Napoleon's leadership. Circular arguments and repetition of slogans are additional techniques seen in the novel.
Propaganda Ppt
Propaganda was widely used during World War 1 by all participating nations. Governments created propaganda posters to justify their country's involvement in the war, recruit soldiers, raise money and resources for the military effort, and encourage conservation. Posters were an effective propaganda tool as television and widespread radio access did not yet exist. Governments often focused propaganda posters on raising money from citizens to fund the costly war. Common propaganda techniques used in posters included name-calling, one-sided presentation of facts, bandwagon appeals, testimonials, portraying the cause as for common people, transferring respect from one symbol to another, and using vague positive language.
Animal Farm Powerpoint
The document introduces the characters and setting of George Orwell's novel Animal Farm. Old Major is an old boar who inspires the animals to rebel against their human farmer, Mr. Jones. Snowball and Napoleon emerge as leaders of the rebellion. After the animals drive Mr. Jones off the farm, Napoleon gradually takes control and establishes himself as the undisputed tyrant, rewriting the commandments to assert that some animals are more equal than others. The story is an allegory about the Russian Revolution and rise of Stalinism.
Russian Revolution - Animal Farm
The document summarizes key figures and events from the Russian Revolution in 1917 that set the stage for George Orwell's Animal Farm. It describes Czar Nicholas II as the oppressive ruler of Russia, and Karl Marx as the philosopher who envisioned communism. It then outlines the ideals of communism, and figures like Lenin, Trotsky, and Stalin who led the revolution but had competing visions for Russia's future. Stalin eventually consolidated power through brutal means like the secret police KGB and propaganda from Pravda newspaper. The document characterizes the classes of people in Soviet Russia and the failures of Stalin's five-year plans, leading to widespread poverty, starvation, and deaths.
Animal Farm Vs Russian Revolution
1. The document analyzes characters and events from George Orwell's Animal Farm by comparing them to real world figures and events surrounding the Russian Revolution.
2. Key figures like Napoleon, Snowball, and Squealer from Animal Farm are compared to real leaders like Stalin, Trotsky, and the Ministry of Information in the Soviet Union.
3. Events and outcomes of the Animal Farm revolution, like Boxer being betrayed, are reflected in what happened to dedicated supporters of the Russian Revolution under Stalin's rule.
PROPAGANDA DEVICES
Name-calling is a propaganda technique that directly or indirectly attacks an opponent through labels, stereotypes, or sarcasm. Examples include political ads that make allegations against candidates without proof. Glittering generalities use vague positive terms like "freedom" and "family values" to favorably connect with audiences. Transfer associates approval of respected entities with something being promoted. Testimonials feature endorsements from famous people to influence audiences. Plain folks creates a sense of commonality between a speaker and audience to build belief. Card stacking only uses facts that support an argument, omitting important details, while bandwagon encourages following what "everyone else" is doing.
Persuasive Language Techniques
The document discusses several persuasive language techniques including:
- Anecdotal evidence, which uses personal stories to support claims rather than scientific evidence.
- Ridicule and attacks, which assert a viewpoint by aggressively putting down opposing ideas without evidence.
- Emotive language, which uses words to deliberately create an emotional response in the audience.
- Expert evidence, which cites specialists in a field to give credibility and authority to arguments.
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propoganda in ww1 ppt.pdf
During World War 1, all nations involved used propaganda posters to justify their involvement, recruit soldiers, and raise money and resources. Posters were an effective medium as television and widespread radio access did not yet exist. Governments focused propaganda efforts on raising money through posters that appealed to citizens' emotions. Propaganda techniques included name-calling, card stacking, bandwagon, testimonials, portraying spokespeople as plain folks, transferring approval from respected things, and using glittering generalities without evidence.
propaganda techniques.pptx
Propaganda techniques are the method if persuading people to agree to an opinion. It is often to manipulate the audience to agree with y.eu
Propaganda Techniques
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Recognizing logical fallacies and emotional appeals
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Types of Propaganda.ppt
This document outlines and provides examples of common propaganda techniques, including:
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This document outlines and provides examples of common propaganda techniques, including:
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Animal farm propaganda
- 1. Propaganda in Animal Farm and the Media
- 2. What is Propaganda? • The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. • It is usually an appeal to emotion instead of intellect. • It shares the same techniques used in advertising and public relations. • It shapes a perception of an organization, cause, or product.
- 4. Turn and Talk • How does the “Three Little Pigs” video use propaganda? What ideas does it want the U.S. citizens to have? Use examples from the video.
- 5. Techniques for Spreading Propaganda • Media • News Reports • Government Reports • Movies • Radio • Television • E-mails and Blogs
- 6. Types of Propaganda “Repetition” • By repeating information or ideals that the person in power wants people to believe, people are influenced and brainwashed. • Ex. From Animal Farm:
- 7. Types of Propaganda “Rhetorical Questions” • Questions with obvious answers that are asked for effect but don’t expect verbal answers • Ex. From Animal Farm:
- 8. Types of Propaganda “Appeals to Reason” • Inviting the audience to draw logical conclusions from evidence the writer has presented • Ex. From Animal Farm:
- 9. Types of Propaganda “Appeals to Emotion” • Attempt to persuade someone by triggering their feelings about a subject. • Ex. From Animal Farm:
- 10. Types of Propaganda “Appeals to Authority” • Make a reference to an expert opinion. • Ex. From Animal Farm:
- 11. Types of Propaganda “Bandwagon” • Portrays ideas to get people to “follow the crowd.” • Gives the impression of widespread acceptance and support and expresses that it is in a person’s best interest to join the cause or movement. • Ex. from Animal Farm:
- 12. Types of Propaganda “Glittering Generalities” • Using vague wording or generalizations, which are often a slogan or a catchphrase. • They appeal to the senses such as honor, love, country, peace, etc. • Most times they cannot be proven true or false. The slogan is so attractive, people don’t need to challenge its true meaning • Ex. From Animal Farm:
- 13. Types of Propaganda “Loaded Words” • Loaded words, also known as weasel words, are words that are very descriptive and filled with emotion. • These words are used to capture the consumers attention and influence their actions. They can be used in both a positive and negative way and appear in all sorts of advertisements • Ex. from Animal Farm;
- 14. Types of Propaganda “Name Calling” • Attacking the opponent personally instead of his or her ideas. • Create an unfavorable hatred towards a person or group instead of their ideas or beliefs. • Ex. From Animal Farm:
- 15. Types of Propaganda “Plain Folks”• This approach is used to convince the audience that the spokesperson is just like them. • Portrayed to be someone they can trust and someone who has their best interests in mind. • Ex. From Animal Farm:
- 16. Types of Propaganda “Testimonial” • Using an expert or a celebrity to sell or support a product or service. • Or will show how “real people just like you” use the product and LOVE it • Ex. From Animal Farm:
- 17. Types of Propaganda “Transfer” • Propagandist technique of projecting positive or negative qualities of one person, entity, object, or value etc. against another to make it seem better or worse than the other • It evokes an emotional response, is often highly visual, and utilizes symbols superimposed over other visual images. • Ex. From Animal Farm:
- 18. Types of Propaganda “Fear” • This technique is used when a propagandist warns members of the audience that disaster will result if they do not follow a particular course of action. • Ex. from Animal Farm:
- 19. Identify Types of Propaganda Used in Animal Farm • Old Major’s speech- • Mystery of the milk and apples • The military decorations- • The debate over the windmill- • Squealer telling the animals about Napoleon taking over the farm- • Squealer explaining the idea of the windmill to be Napoleons’-
- 20. Identify Propaganda Used in Animal Farm • The sheep repeating “Four legs good, two legs bad.”- • Blaming Snowball for everything that goes wrong on the farm.- • Ending the song “Beasts of England.” - • Napoleon giving himself a medal- • Boxer being taken and killed-
- 21. Examples of Propaganda Glittering GeneralitiesBandwagon
- 23. Examples of Propaganda “Name Calling”
- 25. Review • Repitition • Rehtorical Questions • Appeals to reason • Appeals to Emotion • Appeals to Authority • Bandwagon • Glittering generalities • Loaded Words • Name Calling • Plain Folks • Testimonials • Transfer