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Propaganda techniques 2
The document discusses various propaganda techniques used to promote products and ideas. It defines propaganda as information put out by organizations or governments to promote policies, ideas, or causes. It then explains 10 common propaganda techniques: bandwagon, testimonial, transfer, repetition, emotional words, card stacking, name calling, plain folks, glittering generalities, and soft soap. It assigns each technique to a different student group for a class activity to demonstrate how advertisements use these techniques.
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Propaganda techniques 2
- 1. GUESS WHAT PRODUCT USES THEFOLLOWING TAG LINES
- 2. WE’VE GOT IT ALLFOR YOU
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- 12. WHAT DO YOU THINKIS OUR TOPIC FOR TODAY?
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- 15. PROPAGANDA - information putout by an organization or government to promote a policy, idea or cause
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- 17. 1. BANDWAGON – persuading consumersby telling them that others are doing the same thing
- 20. Everyone is usingit! You should too!!!
- 21. 2. TESTIMONIAL – productis sold by famous people or authority figures
- 24. 3. TRANSFER – productis sold through pictures of famous person but no words are given ( billboards, magazines, newspapers)
- 27. 4. REPETITION – product’sname is repeated at least three times in the advertisement
- 28. Uy Milo, ChocoMaltee Milo…. ChoMalteeMilo.. Sarap! Sarap ng ChocoMaltee Milo.. Milo Everday!
- 30. 5. EMOTIONAL WORDS – usewords that will make the consumer emotional (happy, disturbed, sad)
- 31. No moneyfor an expensive vacation? No time to prepare for a family reunion? No car to use for a long travel? Don’t worry. In BDO, we find ways….
- 32. Alone? Sad? Hopeless? Broken? Buy Lucky Meand talk with your family Lucky Me!
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- 34. GROUP 1 –BANDWAGON GROUP 2 – TESTIMONIAL GROUP 3 – TRANSFER GROUP 4 – REPETITION GROUP 5 – EMOTIONAL WORDS
- 35. 6. Card Stacking: showingthe product’s best features, telling half truths, and omitting or lying about its potential problems.
- 36. 6. Card Stacking: showingthe product’s best features, telling half truths, and omitting or lying about its potential problems.
- 39. 7. Name calling: Theuse of names that evoke fear or hatred in the viewer. The most obvious typeof name calling involved “bad names.”
- 43. 8. Plain Folks: Theuse of everyday people to sell a product or service. Speakers and ads appear to make the person to be “one of the people.”
- 47. 9. Glittering Generalities: usewords that evoke a positive emotional response from an audience. Virtue words are often used. (better, best, most, wonderful)
- 50. 10. Soft soap: Flatteryor insincere compliments designed to get the audience on the side of the speaker.
- 53. GROUP 1 SOFT SOAP GROUP2 GLITTERING GENERALITIES GROUP 3 PLAIN FOLKS GROUP 4 NAME CALLING GROUP 5 CARD STACKING
- 54. CRITERIA 5 43 CONTENT The content was excellent, appropriate to the topic and free from any errors The content was good , appropriate to the topic and have some errors The content was incorrect, inappropriate to the topic and full of errors CREATIVITY The presentation was uniquely done The presentation needed to improve The presentation can be done in another way DELIVERY All members were prepared in the presentation Some members were prepared in the presentation No one prepared for the presentation TEAM WORK All the members participated in the presentation Only few members participated actively in the presentation Members did not want to participate in the presentation RUBRIC