This document defines propaganda as biased or misleading information used to promote a particular viewpoint. It outlines 9 common types of propaganda techniques: name calling, glittering generalities, transfer, testimonial, plain folks, bandwagon, fear, bad logic, and unwarranted extrapolation. These techniques use word play, false connections, special appeals, and logical fallacies to manipulate audiences and advance a certain agenda.

1. PROPAGANDA
Information, especially of a biased or misleading nature,
used to promote or publicize a particular point of view

2. TYPES OF PROPAGANDA
• Name Calling
• Glittering Generalities
• Transfer
• Testimonial
• Plain Folks
• Bandwagon
• Fear
• Bag Logic
• Unwarranted Extrapolation

3. WORD-PLAY
Most commonly used

4. • Name Calling – links a person, or idea, to a negative
symbol
Glittering Generalities – use of virtue words; the opposite of
name calling through linking that person, or idea
with positive symbols

5. FALSE CONNECTIONS
Categories of Propaganda

6. • Transfer – device used that links the propagandist
with the authority or prestige of something
well-respected and revered
• Testimonial – public figure or celebrity promoting
or endorsing a product, policy, or political
candidate

7. SPECIAL APPEALS

8. • Plain Folks – attempt to convince audience that a
prominent person and his ideas are
“of the people”
• Bandwagon – makes the appeal that “everyone else
is doing it and so should you”
• Fear – plays on deep-seated fears; warns the audience
that disaster will result if they don’t follow a
particular course of action

9. LOGICAL FALLACIES

10. • Bad Logic – illogical message is not necessarily
propaganda; however, if it being used deliberately to
promote a cause it is
• Unwarranted Extrapolation – making huge predictions
about the future on the basis of a few small facts