The document discusses conventions for different types of album packaging like digi-packs and posters. It provides examples of existing album covers, describing design elements like colors, images, and text placement. Specific artists discussed include Taylor Swift, Matthew Mayfield, Bon Jovi, and Eminem. Their covers are analyzed in terms of representing the artist's brand, genre, and themes of their music and albums. The document also mentions ensuring new album packaging follows conventions while meeting needs of online sales.

1. Ancillary Research into
Digi-packs and Posters

2. Conventions of a Digi-pack
● Album Logo
● Album title
● Artist name
● Release date
● Singles to be included
● How it is accessible
● Copy right
● CD design
The conventions of the digi-pack
will be our main focus that
we wish to meet however above
all we need to ensure the
ancillary pack looks as
professional and includes all the
information needed in order to
the album to be sold.

3. Taylor Swift
The size of the title is unusual for her target audience, as usually the
image on many pop digi-packs packs hold more power over the page
than the title does, however this is counter balanced as the cleverly
with editing as the transparent title is what reveals the picture,
therefore both countering and meeting the convention of a pop album
cover.
● The colour of the Digi-pack is
clear and obvious, supporting the
title of the album and makes the
case itself stand out from other
CD's/ This is due to the fact that
most album covers use mainly
earth based colours. THis
therefore gives this album an
advantage to stand out and draw
the attention of the target
audience. As the target audience
of Taylor swift is teenage girls,
they will be drawn to the vibrant
colour and therefore fits the
conventions of her target audience
well.
The artist ensures that her
name stands out from the base
red colour of the album colour
by using white instead of
black, this is a clear contrast of
pop. Due to the artist being
extremely well known the
name of the artist is therefore
not as needed as she would be
immediately reconsigned by
her fan base who would have
been awaiting them album.

4. Within the Rolling
stones cover we can see
a full sized image of the
artist, as the artist is very
well known the cover of
the magazine will sell
due to the image and not
the articles surrounding
the cover therefore this
is why the image of
taylor swift covers and
consumes the majority
of the cover.
The cover uses very
basic colours in order to
ensure attention is not
drawn away from the
artist image on the
cover, the name of
Taylor swift is written in
white to contrast over
the colour of her
costume rather than the
background cover of the
magazine. This suggests
that the magazine is
bending to the will of
Taylor Swift suggesting
that she has a lot of
power and influence
The articles within the magazine are kept only to the left which she does.
whereas the main article within the magazine takes up
the right hand side of the magazine, this shows
importance and draws attention to the main article.

5. Matthew Mayfield
The cover art for the
Matthew Mayfield is
simple and basic and is
without the artists
picture on it. This is
perhaps because the
artist is not well known
and therefore because of
this the image of the
artist will not be
recognised and will be
irrelevant to the theme
of the album.
The image of the Rose is symbolic towards the Album
name desire as Roses symbolise something important
and holds many connotations for innocence. This could
therefore highlight the fact the the songsw on the album
will hold symbolic meaning towards desire and
something precious.
The natural colours of
the background in the
front cover are used to
show that the music is
subdued and not as
powerful as perhaps the
lyrics is. This allows the
ROse to look more
potent in the cover and
make the true cause of
the album to be brought
fourth.

6. Due to the known status
of the artist there is no
magazine covers for this
artist, only posters that
have been made in order
to publicise the artist and
make him well known in
order to progress in the
industry. This is perhaps
due to the fact that he is
an indie artist.
The black and white colours used in this poster highlight the
connotations of the indie artist. They represent fol and indie artists
and immediately allow the target audience to identify the genre of the
artist to be identified

7. Bon Jovi
The colours of the
bon jovi cover
holds the
connotations that
also fit the genre,
dark and dangerous
which is the
ideologies of rock
which is this bands
genre. It allows the
cover to stand out
from the others sold
in the stories and
online.
The yellow used in the
title and the main
image of the image
allows the bands
name and the main
icon of the group to be
shown clearly , the
lack of image of the
group is not important
in this cover as the
band is so well known
across the world and
therefore only the
name is used to sell
the album. This is also
due to the fact that the
album is greatest hits
and the majority of the
singles will already be
well known to the
target audience.
●

8. The magazine for the rolling
stones bon jovi due to the
fact that the magazine was
made several years ago, the
colour quality isn’t up to the
modern day standard,
however the contrast of
colour is clear, the
purple/blue colour is a fairly
subdued colour which is
strange for the band as that
is not there image. I do not
like this magazine cover due
to the colour contrast with
the ideologies of the band
●

9. Eminem
The cover for the eminem cover
is clearly symbolic due to the
fact that the metaphor for
recovery is a long road which is
what is being personified on the
cover, this gives a clear image
of the songs and the main theme
of the album. I like the idea of a
symbolic cover design as it will
represent the story and journey
through the album and will help
the target audience understand
the written theme of the lyrics
within the album
●

10. The magazine for the rolling stones
cover for eminem is plain and simple
in the cover suggesting that his new
album will be raw and not holding
back. This use of advertising can help
to metaphorically explain the main
themes behind the cover, this shows
to me that we must ensure that the
magazine cover reflects the theme of
the album but also the artist. The
background of the article helps to
show the standard of the artist, as he
is embedded in large font amongst
many famous artists it shows his
popularity and importance in the
industry.
●

11. This is a raw basic set up of a digi
pack that we will be following, the
conventions of the digi pack will
be met using this frame.
WE will however ensure that the
digipack is se tup for internet use
also so businesses such as itunes
can sell the said album online.