The document analyzes the conventions used in the album packaging (digipacks) of Taylor Swift's "1989", Jess Glynne, and Beyoncé. It examines the front covers, CDs, and back covers of each digipack and identifies consistency of themes, colors, and fonts. It also analyzes two tour advertisements - one for Taylor Swift and one for Jess Glynne - and identifies their use of the artist's image, fonts, and inclusion of tour details. Finally, it mentions researching font types for the ancillary text.

2. Examples of Album Front Covers

3. Examples of CD’s

4. Examples of Back Cover

5. Ancillary text research: digipacks
• I am mainly looking at female ancillary texts as my artist
demonstrated in the music video is also a female. The ones that stood
out for me when doing my research is Taylor Swift’s, Jess Glynne’s and
Beyoncé's.

6. Digi Pack Convention Analysis: Taylor Swift – 1989
Front:
Taylor Swift’s album cover had a vintage
look to it and this is why it stood out to
me. It looks like a polaroid picture and is
unconventional to the usual ancillary
texts. It has an ‘old’ look to it and clearly
portrays the artist in a way yet in a
different way that other artists use. This
also fits into the theme of the album
making it all very consistent which
audiences enjoy. It also clearly states the
title which is a typical convention.
CD:
The CD sticks to the same theme as the
album cover as it uses the same font
and colouring on the background and
the title which is a typical convention of
a digipack. The CD does not display the
artist and is simplistic. It conveys the
same vintage look and therefore, the
style is consistent. Around the edge of
the CD it displays copyright information
and the institution which is common for
a CD.
Back Cover:
The back cover also sticks to the theme
and is simplistic. The beige colour is
used in all 3 of the aspects of the
digipack. The list of songs are typically
demonstrated on the back of a CD case.
In the back cover we see only the top of
Taylor Swift’s head which links to the
front cover. As the front cover shows
from the mouth downwards, therefore,
it clearly shows that they link together.

7. Digi Pack Convention Analysis: Jess Glynne
Front:
Jess Glynne’s album cover also stood out
to me, it uses a blank background with
an image of the artist clearly shown
boldly in the middle. Therefore, this
stands out to the audience, making
them want to consume the product. The
main colours include a variety of purples
which is typically associated with pop
music.
CD:
The CD sticks to the colour scheme that
is throughout the Digi pack. The purple
pattern demonstrates this. This is a
typical of Digi packs as they are
consistent throughout. It also has small
white writing around the outside with
some copyright information on it.
Back Cover:
The back cover consists of the same pale
purple colour that is demonstrated on both
the CD and the front cover. The same font is
shown as the front cover as the list of songs
portrayed on the back. Therefore, it
reinforces the consistency again. The white
text stands out from the background so you
can clearly read the list of songs. Additionally,
a barcode is typical on the back of a cover so
the audience can purchase the product. The
price is also shown.

8. Digi Pack Convention Analysis: Beyoncé
Front:
Beyoncé's album cover is plain black
with just the pink font on the front.
This is unusual as it does not display
the artist or any imagery. Therefore,
this will make it stand out to an
audience because it is different. The
fact that it only has the artists name on
the front reinforces the artist and adds
mystery to the album.
CD:
The Cd again is plain black with the
same font and colour for the writing,
demonstrating it’s consistency.
Back Cover:
The back cover lists all the songs of the
album in the same pink font. It also
includes the barcode and the price so
the audience can buy it.
FONT: The font is the same throughout
the Digi pack making it consistent. The
lettering is bold so you can see it.
However, the font on the back cover
listing is songs are unconventionally
smaller than usual.

9. Conventions of Advertisements: Taylor Swift
This is Taylor Swift’s advertisement of her tour. The image features the
name of the artist, and the name of the tour, and the image of the artist
which clearly conveys to the audience the information they want to know
in a simple and sophisticated way. The tour date and when the tickets go
on sale are also shown to give information to the audience. It also includes
the name of a special guest called ‘Vance Joy’ to persuade the audience
what is available if they decide to go.
The positioning of the artist is directly in the middle which therefore, grabs
the readers attention. The bold font also grabs the readers attention so
they immediately recognise the artist in the image.
An image of her album is displayed in the background of the tour poster to
promote it to the audience. However, there is limited tour information on
the tour poster which beak conventions as it does not tell the audience
enough information. Yet this could be done to make the audience want to
find out more.
FONT: The font used on the tour poster are bold and big letters and are
spread out making it easy to understand. Therefore, the information is
clearly visible.

10. Conventions of Advertisements: Jess Glynne
This is Jess Glynne’s poster for her 2014 tour . This follows some of the
main conventions of a tour poster such as it displays the artists name and
the artists tour dates. The poster also displays the website where you can
purchase the tickets and the social media sites (e.g., Twitter and Facebook)
of the artists which is typical of modern tour posters.
Jess Glynne is placed at the side of the tour poster as the main image. This
draws the reader into the tour poster and making them able to clearly
identify the artist. Therefore, making the audience wanting to find out
more information and go to her tour.
FONT: The font on the poster is bold and big therefore, making it easy to
read at a distance, attracting the audience. It is also in a font that is easy to
understand.

11. Conventions of Advertisements: Beyoncé
This is Beyoncé's advertisement for her 2016
formation world tour. The main image focuses on
the artist directly in the middle of the
advertisement. Therefore, this draws the audience in
and they immediately know who the advertisement
is for. Unconventionally, the image is black, there is
no bright colours which as usually displayed to grab
the audiences attention to the advertisement.
However, the only colours featured on this
advertisement is black and white.
TEXT: The text on the advertisement is white which
contrasts to the black background making it stand
out to the audience. The font used is bold and
capitalised, again grabbing the audiences attention.

12. Font Types
• I researched different font types on the website, dafont.com to see which would be most similar to what I wanted to use in my ancillary
text. I picked out the ones that were bold and easy to read as I discovered this is most common in my research.