The document analyzes several movie trailers and identifies conventions used within each trailer. For the Carrie trailer, conventions discussed include using written words for narration, disturbing music to set tone, introducing the supernatural storyline midway through, including religious elements, and using sound bridges. For The Wolf of Wall Street, conventions examined are using music to set a fast-paced tone, introducing the biographical element and main character early, highlighting the famous lead actor, employing fast editing, and mentioning actor awards. For Safe Haven, conventions analyzed are showing the protagonist in danger, using seagull sounds to represent tranquility, including a title describing the genre, and introducing the love interest. For Into the Storm, conventions identified are using
The document discusses single camera productions and how they were used in the film "The Conjuring 2". It explains that single camera productions were used for filming in small indoor spaces like the family's home to avoid issues with multiple cameras not fitting. However, multiple cameras could be used for outdoor scenes. The document also analyzes different shot types used in the film, including close-ups, mid-shots and long shots. Parallel editing and quick cuts between scenes were employed to build tension and surprise the audience.
A trailer is a short video advertisement that provides sneak peaks of an upcoming film to generate interest. Trailers aim to show the best parts of the film in 2-3 minutes to entice audiences to see the full movie. Trailers follow a narrative theory called the "equilibrium theory" where there is initially a balance that is disrupted, characters recognize the disturbance, and try to fix it (though trailers do not show the actual resolution). Company logos and identifiable titles are included to establish the producers and genre. Music and sounds are carefully selected to set the mood and build tension, often changing when something unexpected occurs. The goal is to attract audiences and create intrigue around the story without revealing the entire plot.
The document provides details about the zombie comedy film "The Chronicles of Kev". It describes the intended 15 rating due to language, violence and references. It outlines plans to promote the low-budget film through websites, art house cinemas, and Film4. The trailer aims to initially portray horror through music and editing before revealing the film's comedic elements and tone.
This document summarizes research conducted to inform the development of a horror film trailer and poster. Surveys and interviews were conducted with the primary target audience of 16-30 year olds, as well as family members aged 31-60 as a secondary audience. Key findings include that the primary audience prefers intense genres like horror and action, and short trailers that include jump scares. Music and visuals like darkness or shadows are important elements. This research will be used to create an appealing trailer and poster that incorporates these effective techniques.
The trailer for the film A Nightmare on Elm Street is analyzed. It begins by showing the title of the film 10 seconds before ending to build anticipation. Producers are not named to avoid association with previous work, but Michael Bay is named to signal high production value expected from his horror films. The trailer shows glimpses of the killer and his victims in moments of fear and violence. It maintains a faster pace than a film clip to provide a synopsis and generate excitement for the film. The date is shown at the very end to leave a lasting impression and associate the trailer with when the film can be seen. The trailer would be expected before horror films and during breaks in horror-themed TV shows after 9pm
The document provides an analysis of the trailer for The Dark Knight film. It summarizes that the trailer focuses on the Joker character to intrigue audiences about his unknown motives. It describes the intense sound and smooth editing that builds suspense. Institutional references are made to Warner Bros., Legendary Pictures and DC Comics for their involvement. The target audience is identified as existing Batman and DC Comics fans, especially teenagers.
The document discusses and analyzes two movie trailers - one for the comedy film "Life as we know it" and one for the horror sequel "Paranormal Activity 2". Key points made about the trailers include: showing the film title late increases memorability, using stars can attract audiences, music and pacing help set tone, and clips provide more context than posters to entice viewers without giving too much away. Both trailers aim to tease and build intrigue about the films' plots through suspenseful images and minimal text or voiceover.
The document discusses conventions of teaser trailers, horror film trailers, and horror film posters. It then analyzes how the teaser trailer, titled "Jigsaw", follows these conventions. The trailer is under a minute, uses cryptic footage and music without dialogue to generate curiosity, and leaves the viewer with questions about the storyline without giving too much away. The trailer also uses fast pacing, jump cuts, and sound effects similar to other horror trailers. The poster features a dark, striking image and prominently displayed title consistent with horror film poster conventions.
The document discusses single camera productions and how they were used in the film "The Conjuring 2". It explains that single camera productions were used for filming in small indoor spaces like the family's home to avoid issues with multiple cameras not fitting. However, multiple cameras could be used for outdoor scenes. The document also analyzes different shot types used in the film, including close-ups, mid-shots and long shots. Parallel editing and quick cuts between scenes were employed to build tension and surprise the audience.
A trailer is a short video advertisement that provides sneak peaks of an upcoming film to generate interest. Trailers aim to show the best parts of the film in 2-3 minutes to entice audiences to see the full movie. Trailers follow a narrative theory called the "equilibrium theory" where there is initially a balance that is disrupted, characters recognize the disturbance, and try to fix it (though trailers do not show the actual resolution). Company logos and identifiable titles are included to establish the producers and genre. Music and sounds are carefully selected to set the mood and build tension, often changing when something unexpected occurs. The goal is to attract audiences and create intrigue around the story without revealing the entire plot.
The document provides details about the zombie comedy film "The Chronicles of Kev". It describes the intended 15 rating due to language, violence and references. It outlines plans to promote the low-budget film through websites, art house cinemas, and Film4. The trailer aims to initially portray horror through music and editing before revealing the film's comedic elements and tone.
This document summarizes research conducted to inform the development of a horror film trailer and poster. Surveys and interviews were conducted with the primary target audience of 16-30 year olds, as well as family members aged 31-60 as a secondary audience. Key findings include that the primary audience prefers intense genres like horror and action, and short trailers that include jump scares. Music and visuals like darkness or shadows are important elements. This research will be used to create an appealing trailer and poster that incorporates these effective techniques.
The trailer for the film A Nightmare on Elm Street is analyzed. It begins by showing the title of the film 10 seconds before ending to build anticipation. Producers are not named to avoid association with previous work, but Michael Bay is named to signal high production value expected from his horror films. The trailer shows glimpses of the killer and his victims in moments of fear and violence. It maintains a faster pace than a film clip to provide a synopsis and generate excitement for the film. The date is shown at the very end to leave a lasting impression and associate the trailer with when the film can be seen. The trailer would be expected before horror films and during breaks in horror-themed TV shows after 9pm
The document provides an analysis of the trailer for The Dark Knight film. It summarizes that the trailer focuses on the Joker character to intrigue audiences about his unknown motives. It describes the intense sound and smooth editing that builds suspense. Institutional references are made to Warner Bros., Legendary Pictures and DC Comics for their involvement. The target audience is identified as existing Batman and DC Comics fans, especially teenagers.
The document discusses and analyzes two movie trailers - one for the comedy film "Life as we know it" and one for the horror sequel "Paranormal Activity 2". Key points made about the trailers include: showing the film title late increases memorability, using stars can attract audiences, music and pacing help set tone, and clips provide more context than posters to entice viewers without giving too much away. Both trailers aim to tease and build intrigue about the films' plots through suspenseful images and minimal text or voiceover.
The document discusses conventions of teaser trailers, horror film trailers, and horror film posters. It then analyzes how the teaser trailer, titled "Jigsaw", follows these conventions. The trailer is under a minute, uses cryptic footage and music without dialogue to generate curiosity, and leaves the viewer with questions about the storyline without giving too much away. The trailer also uses fast pacing, jump cuts, and sound effects similar to other horror trailers. The poster features a dark, striking image and prominently displayed title consistent with horror film poster conventions.
The 28 Days Later soundtrack was the most popular choice as its tense music builds suspense. People also favored a heroic teenager as the main character who saves others near the end. Most wanted a moderate level of action, gore, and plot complexity to avoid losing the narrative or climax. Dull lighting, a school setting, and targeting male audiences were preferred choices to create tension and keep viewers engaged.
The document analyzes several movie trailers to understand effective trailer techniques. It summarizes key aspects of 5 trailers:
1) The Baywatch trailer uses voiceover, music that fits the genre, and flashing text to tease the plot without revealing too much.
2) The Suicide Squad trailer uses a well-known song and establishes characters to intrigue viewers about their roles. It also teases action and leaves questions about the plot.
3) The How to be Single trailer relies on upbeat music and longer character scenes to connect viewers and leave the relationship open-ended.
4) The Annabelle trailer uses unsettling music, lighting, and editing to set a scary tone
This document provides an analysis of how a soap opera trailer uses, develops, or challenges conventions of the genre. It discusses several key aspects:
- It repeats many typical soap opera conventions like strong female characters, dramatic music, verbal and non-verbal clues, and a multi-stranded narrative.
- However, it challenges some conventions by having a male main character rather than female, and using different shot types within the same scene.
- The analysis discusses how specific elements in the trailer, like logos, introductions, and themes, either repeat or develop conventions seen in other soap opera trailers.
The document discusses various movie trailers and some common elements found within them. It analyzes the pace, narrative structure, use of music, and how each trailer conveys information about the plot and characters. Some trailers introduce characters and story chronologically to help audiences follow along, while thrillers may purposefully leave audiences confused. Rating cards and intertitles are typically included to indicate it's a preview, not a short film. The Bridesmaids and What Happens in Vegas trailers are praised for their clever uses of intertitles and cross-cutting respectively.
The document discusses how sound is used in horror films to build tension and suspense. It specifically analyzes the use of sound in the trailer for The Blair Witch Project. The trailer relies on diegetic sounds from the characters and transitions between scenes to create an unsettling atmosphere without using music. It aims to engage a target audience of teenagers and young adults by allowing them to relate to the student characters and feel the same tension and confusion about what is happening to them.
The trailer for the film "Wolf Man" follows common horror film trailer conventions. It does not reveal the film's title until the end to pique audience interest first. It also saves revealing the starring actors until the end to attract viewers who like those actors. The trailer uses rapid cuts between intense and violent scenes to create intrigue about what will happen without giving away the full plot. Voiceover narration provides context and builds mystery around the story of a man transforming into a wolf. Overall, the trailer effectively previews the horror genre and leaves audiences wanting to learn more by seeing the full film.
The document analyzes and summarizes several movie trailers that effectively convey essential plot details and genre conventions. Key aspects noted include the use of varied shots, music suited to the genre, dialogue that feeds audiences the plot, and shots/music that build mystery or tension. Specific trailers praised include Inglourious Basterds, 24, The Bourne Identity, Shooter, L.A. Confidential, Taken, State of Play, Se7en, 2012, Mr. and Mrs. Smith, J.F.K., Paranormal Activity, Quantum of Solace, and Terminator Salvation.
The document summarizes the media student's horror trailer project. Some key points:
1) The student created a horror trailer with elements of gore and comedy, drawing inspiration from films like Dawn of the Dead and Shaun of the Dead.
2) Conventionally, the trailer uses techniques like jump scares and montages to build suspense. It leaves some plot details ambiguous to generate interest.
3) Influences include the auteur styles of Alfred Hitchcock and George Romero. The student aimed to create a unique hybrid style drawing from multiple influences.
4) The student's contributions included camerawork, concept input, and design work, while other skills like editing are still being
This document discusses how the media products created for a horror film both follow and challenge conventions of the genre.
The trailer follows conventions like using quick cuts and a short length to build intrigue without revealing the plot. Unconventionally, it starts lightheartedly and confuses viewers about the antagonist. The poster and website place the title prominently but use an atypical innocent-looking font linking to the child antagonist.
Overall, the media products adhere to horror conventions like dark settings and sounds but challenge expectations by portraying the antagonist as innocent and starting the trailer in a misleadingly cheerful way, leaving audiences wanting more.
Lauren Griggs' media products include a trailer, posters, and website for a horror film called "The Retribution". To make the products successful, she researched conventions of existing media to incorporate typical codes. However, she also challenged some conventions. The trailer starts upbeat but gets darker, initially confusing the villain and victim. Quick cuts, sounds, and a tagline build suspense as typical of horror trailers. Overall, the products use conventions like dark settings and female protagonists, but also challenge expectations through an innocent-looking young girl as the antagonist.
The document discusses research and development for a movie trailer project. It will be a horror/thriller genre targeting an audience of 15-40 years old of both genders. The student analyzed similar successful trailers like The Descent and Chernobyl Diaries to understand conventions of the genre. Feedback from questionnaires showed their target age group was most interested in horror and thriller films. The trailer will aim to attract this audience by including frightening elements common to the genre.
The document provides details about the opening sequence of a student film project. It describes the main character Max and how he is introduced, as well as the film's genre, use of props, costumes, camera work, editing, titles, and a shocking ending scene. The student aimed to create a simple yet striking opening that sets up the story and leaves viewers with a memorable image. They drew inspiration from other films in crafting the sequence and characters.
The document discusses the filmmaker's opening sequence for their short film about knife crime among teenagers. They describe their choices for camera work, editing, soundtrack, characters, and ending scene. They wanted to portray the main character Max as a typical troubled teenager and challenge stereotypes about the demographics involved in such crimes. The opening sequence aims to quickly introduce Max and hint at the disturbing events that occurred through flashing images and unsettling music on the soundtrack. It ends on a graphic image meant to be a shocking conclusion that leaves an impression on viewers.
The document discusses how the media product challenges and develops conventions of real media genres. It summarizes research on romance film trailers, analyzing characteristics like music, shots, characters, and editing/transitions. While some conventions are followed, such as two-person shots and fading transitions, other aspects challenge norms. There is no character dialogue or voiceover in the trailer, requiring the audience to understand the story through images and text alone.
Evaluation of my a2 media studies courseworkA2MediaIpswich
This document evaluates how the student's media product uses and develops conventions of real media products in three key ways:
1. The film trailer follows conventions of British crime film trailers by using footage from the film, credits, and leaving on a cliffhanger.
2. The poster ties into the trailer through its dark and edgy tone, references to revenge, and inclusion of the main character and his dog.
3. Ancillary texts like the magazine cover and credits complement the trailer and poster by featuring the main character consistently and reinforcing the narrative of revenge.
This document summarizes the secondary research conducted for a short film project. It discusses techniques used in the film "La Haine" that the document's author wants to experiment with, including opening/closing shots and use of graffiti. It also reviews the 3 Minute Wonder film series, Pixar shorts, "Paris, je t'aime", "New York, I Love You", perceptions of silent films, and an episode of "Buffy the Vampire Slayer" with no dialogue. Potential film titles are considered before deciding on "Reversal". In conclusion, the author feels confident moving ahead with their original silent film idea after addressing concerns from primary research.
The trailer for the horror film 'Sinister' effectively promotes the supernatural subgenre through its use of appropriate horror iconography and technical codes. It establishes normality by showing a happy family who recently moved, then creates intrigue by revealing disturbing footage the protagonist discovered. Through quick cuts, it builds tension by depicting possessed children threatening the family. The trailer concludes by displaying the film title and release date to inform viewers.
The student analyzed various horror film trailers and posters to inform their own horror film project. They created a teaser trailer, poster, and magazine cover to promote their film. Various software like Photoshop, Final Cut Pro, and Slideshare were used to design and edit the promotional materials. Feedback was gathered from focus groups and classmates which helped improve the project. Research was conducted online to find inspiration, sounds, and learn filmmaking techniques. All work was documented on a group blog for their portfolio. Promotional materials were identified as important for film institutions to advertise and attract audiences.
The document summarizes the results of an online audience survey about thriller films that was conducted manually after an online poll failed. It provides details on the questions asked, demographics of participants, and charts showing their responses. The results showed a preference for psychological thriller subgenres featuring crime themes in abandoned buildings with flawed protagonists and little to no narration or dialogue in 90-120 second opening sequences. This feedback will inform the planning of a thriller film opening sequence project.
The document discusses potential locations for filming a music video in central London, including Chinatown for its alleys, Leicester Square as an iconic spot, Oxford Street for its busy shopping atmosphere, and Piccadilly Circus for its big screens and to portray the singer as wealthy and self-centered among crowds.
The 28 Days Later soundtrack was the most popular choice as its tense music builds suspense. People also favored a heroic teenager as the main character who saves others near the end. Most wanted a moderate level of action, gore, and plot complexity to avoid losing the narrative or climax. Dull lighting, a school setting, and targeting male audiences were preferred choices to create tension and keep viewers engaged.
The document analyzes several movie trailers to understand effective trailer techniques. It summarizes key aspects of 5 trailers:
1) The Baywatch trailer uses voiceover, music that fits the genre, and flashing text to tease the plot without revealing too much.
2) The Suicide Squad trailer uses a well-known song and establishes characters to intrigue viewers about their roles. It also teases action and leaves questions about the plot.
3) The How to be Single trailer relies on upbeat music and longer character scenes to connect viewers and leave the relationship open-ended.
4) The Annabelle trailer uses unsettling music, lighting, and editing to set a scary tone
This document provides an analysis of how a soap opera trailer uses, develops, or challenges conventions of the genre. It discusses several key aspects:
- It repeats many typical soap opera conventions like strong female characters, dramatic music, verbal and non-verbal clues, and a multi-stranded narrative.
- However, it challenges some conventions by having a male main character rather than female, and using different shot types within the same scene.
- The analysis discusses how specific elements in the trailer, like logos, introductions, and themes, either repeat or develop conventions seen in other soap opera trailers.
The document discusses various movie trailers and some common elements found within them. It analyzes the pace, narrative structure, use of music, and how each trailer conveys information about the plot and characters. Some trailers introduce characters and story chronologically to help audiences follow along, while thrillers may purposefully leave audiences confused. Rating cards and intertitles are typically included to indicate it's a preview, not a short film. The Bridesmaids and What Happens in Vegas trailers are praised for their clever uses of intertitles and cross-cutting respectively.
The document discusses how sound is used in horror films to build tension and suspense. It specifically analyzes the use of sound in the trailer for The Blair Witch Project. The trailer relies on diegetic sounds from the characters and transitions between scenes to create an unsettling atmosphere without using music. It aims to engage a target audience of teenagers and young adults by allowing them to relate to the student characters and feel the same tension and confusion about what is happening to them.
The trailer for the film "Wolf Man" follows common horror film trailer conventions. It does not reveal the film's title until the end to pique audience interest first. It also saves revealing the starring actors until the end to attract viewers who like those actors. The trailer uses rapid cuts between intense and violent scenes to create intrigue about what will happen without giving away the full plot. Voiceover narration provides context and builds mystery around the story of a man transforming into a wolf. Overall, the trailer effectively previews the horror genre and leaves audiences wanting to learn more by seeing the full film.
The document analyzes and summarizes several movie trailers that effectively convey essential plot details and genre conventions. Key aspects noted include the use of varied shots, music suited to the genre, dialogue that feeds audiences the plot, and shots/music that build mystery or tension. Specific trailers praised include Inglourious Basterds, 24, The Bourne Identity, Shooter, L.A. Confidential, Taken, State of Play, Se7en, 2012, Mr. and Mrs. Smith, J.F.K., Paranormal Activity, Quantum of Solace, and Terminator Salvation.
The document summarizes the media student's horror trailer project. Some key points:
1) The student created a horror trailer with elements of gore and comedy, drawing inspiration from films like Dawn of the Dead and Shaun of the Dead.
2) Conventionally, the trailer uses techniques like jump scares and montages to build suspense. It leaves some plot details ambiguous to generate interest.
3) Influences include the auteur styles of Alfred Hitchcock and George Romero. The student aimed to create a unique hybrid style drawing from multiple influences.
4) The student's contributions included camerawork, concept input, and design work, while other skills like editing are still being
This document discusses how the media products created for a horror film both follow and challenge conventions of the genre.
The trailer follows conventions like using quick cuts and a short length to build intrigue without revealing the plot. Unconventionally, it starts lightheartedly and confuses viewers about the antagonist. The poster and website place the title prominently but use an atypical innocent-looking font linking to the child antagonist.
Overall, the media products adhere to horror conventions like dark settings and sounds but challenge expectations by portraying the antagonist as innocent and starting the trailer in a misleadingly cheerful way, leaving audiences wanting more.
Lauren Griggs' media products include a trailer, posters, and website for a horror film called "The Retribution". To make the products successful, she researched conventions of existing media to incorporate typical codes. However, she also challenged some conventions. The trailer starts upbeat but gets darker, initially confusing the villain and victim. Quick cuts, sounds, and a tagline build suspense as typical of horror trailers. Overall, the products use conventions like dark settings and female protagonists, but also challenge expectations through an innocent-looking young girl as the antagonist.
The document discusses research and development for a movie trailer project. It will be a horror/thriller genre targeting an audience of 15-40 years old of both genders. The student analyzed similar successful trailers like The Descent and Chernobyl Diaries to understand conventions of the genre. Feedback from questionnaires showed their target age group was most interested in horror and thriller films. The trailer will aim to attract this audience by including frightening elements common to the genre.
The document provides details about the opening sequence of a student film project. It describes the main character Max and how he is introduced, as well as the film's genre, use of props, costumes, camera work, editing, titles, and a shocking ending scene. The student aimed to create a simple yet striking opening that sets up the story and leaves viewers with a memorable image. They drew inspiration from other films in crafting the sequence and characters.
The document discusses the filmmaker's opening sequence for their short film about knife crime among teenagers. They describe their choices for camera work, editing, soundtrack, characters, and ending scene. They wanted to portray the main character Max as a typical troubled teenager and challenge stereotypes about the demographics involved in such crimes. The opening sequence aims to quickly introduce Max and hint at the disturbing events that occurred through flashing images and unsettling music on the soundtrack. It ends on a graphic image meant to be a shocking conclusion that leaves an impression on viewers.
The document discusses how the media product challenges and develops conventions of real media genres. It summarizes research on romance film trailers, analyzing characteristics like music, shots, characters, and editing/transitions. While some conventions are followed, such as two-person shots and fading transitions, other aspects challenge norms. There is no character dialogue or voiceover in the trailer, requiring the audience to understand the story through images and text alone.
Evaluation of my a2 media studies courseworkA2MediaIpswich
This document evaluates how the student's media product uses and develops conventions of real media products in three key ways:
1. The film trailer follows conventions of British crime film trailers by using footage from the film, credits, and leaving on a cliffhanger.
2. The poster ties into the trailer through its dark and edgy tone, references to revenge, and inclusion of the main character and his dog.
3. Ancillary texts like the magazine cover and credits complement the trailer and poster by featuring the main character consistently and reinforcing the narrative of revenge.
This document summarizes the secondary research conducted for a short film project. It discusses techniques used in the film "La Haine" that the document's author wants to experiment with, including opening/closing shots and use of graffiti. It also reviews the 3 Minute Wonder film series, Pixar shorts, "Paris, je t'aime", "New York, I Love You", perceptions of silent films, and an episode of "Buffy the Vampire Slayer" with no dialogue. Potential film titles are considered before deciding on "Reversal". In conclusion, the author feels confident moving ahead with their original silent film idea after addressing concerns from primary research.
The trailer for the horror film 'Sinister' effectively promotes the supernatural subgenre through its use of appropriate horror iconography and technical codes. It establishes normality by showing a happy family who recently moved, then creates intrigue by revealing disturbing footage the protagonist discovered. Through quick cuts, it builds tension by depicting possessed children threatening the family. The trailer concludes by displaying the film title and release date to inform viewers.
The student analyzed various horror film trailers and posters to inform their own horror film project. They created a teaser trailer, poster, and magazine cover to promote their film. Various software like Photoshop, Final Cut Pro, and Slideshare were used to design and edit the promotional materials. Feedback was gathered from focus groups and classmates which helped improve the project. Research was conducted online to find inspiration, sounds, and learn filmmaking techniques. All work was documented on a group blog for their portfolio. Promotional materials were identified as important for film institutions to advertise and attract audiences.
The document summarizes the results of an online audience survey about thriller films that was conducted manually after an online poll failed. It provides details on the questions asked, demographics of participants, and charts showing their responses. The results showed a preference for psychological thriller subgenres featuring crime themes in abandoned buildings with flawed protagonists and little to no narration or dialogue in 90-120 second opening sequences. This feedback will inform the planning of a thriller film opening sequence project.
The document discusses potential locations for filming a music video in central London, including Chinatown for its alleys, Leicester Square as an iconic spot, Oxford Street for its busy shopping atmosphere, and Piccadilly Circus for its big screens and to portray the singer as wealthy and self-centered among crowds.
This document discusses conventions for digipak album packaging and analyzes examples from various artists. It notes that digipaks typically include the album title, artist name, logo, CD, and booklet. It then examines albums from Ariana Grande, Rihanna, Lady Gaga, and Sam Smith, highlighting how each one uses color schemes, imagery, and design elements related to the artist's genre and persona. Key recommendations are to incorporate these conventions and make design choices reflective of the chosen genre and character.
The survey results showed that the audience responded positively to the album digipak, website, and music video created by rLb Pictures. Specifically:
- 16/20 people thought the album digipak looked professional and fit the indie rock genre.
- 17/20 people thought the website homepage was visually appealing and looked like a real artist's site.
- 17/20 people thought the music video was professionally made and fit the indie rock genre.
The feedback indicated that rLb Pictures was generally successful in crafting media that appealed to their target audience and emulated real examples of the genres. However, some aspects like font colors and image usage could still be improved.
The document outlines the shooting schedule for three scenes being filmed by director Lauren.
The first scene takes place in Lauren's bedroom and shows the protagonist Luna disliking her identity and deciding to reinvent herself by changing her style of dress.
The second scene is filmed at Oxford Circus and features Luna exploring the streets of London amid buses and other London elements.
The third scene shows a happy Luna at Piccadilly Circus at night, featuring both close-ups and wide shots. Rose will play Luna in all scenes wearing an indie outfit of velvet and leather with extravagant hair and makeup. Lauren will operate the camera for all scenes.
The document asks 5 questions about two music videos - Monster by Kanye West and Work by Iggy Azalea - asking about differences and similarities disliked and liked in the videos, anything that would be changed, which is preferred and why, and if the artist themselves impacted enjoyment of the videos positively or negatively.
The document discusses the results of a survey conducted to help a group decide how to create a music video. Key results from the survey include that pop music was the most popular genre among the target audience at 40% of the vote. A majority of 50% preferred that the video include a narrative or story. For pace, 50% had no preference on fast or slow, so the group decided on fast to match the energy of the artist they were replicating. The group also discussed preferences around other aspects like use of color, locations, and referencing lyrics in the video.
The document discusses conventions for different types of album packaging like digi-packs and posters. It provides examples of existing album covers, describing design elements like colors, images, and text placement. Specific artists discussed include Taylor Swift, Matthew Mayfield, Bon Jovi, and Eminem. Their covers are analyzed in terms of representing the artist's brand, genre, and themes of their music and albums. The document also mentions ensuring new album packaging follows conventions while meeting needs of online sales.
The Elixir Co film group will shoot a video in Central London on August 11th using a camera, tracks, tripod, and various props. The crew of four people may face hazards from traffic, crowds, and birds. They will store equipment securely during and after the shoot by assigning each crew member responsibility over one piece of equipment.
The document asks the reader to watch two music videos, "Monster" by Kanye West and "Work" by Iggy Azalea, and then answer 5 questions comparing and contrasting the two videos in terms of dislikes, likes, desired changes, preference, and impact of the artist.
This document contains information about an artist's album including their picture and name, the album name, text and dates, and a listing of songs on the front and back of the album.
Director Shaks has scheduled three scenes to film on August 11th and November 9th. The first scene will take place on Greek Street in Soho and involve Ralph Abode riding a bicycle with props of food items. The second scene will be filmed on Charlotte Street and feature Ralph Abode trying to get a character's attention with a flower prop. The third and final scene is scheduled for the Drama Studio on November 9th at 12:30pm, where Ralph Abode and Chloe Pervez will parody a King Kong scene using props of a torch light and fan. Shaks and their production company Elixir Co. will be responsible for the camera and equipment for all scenes.
The shooting schedule outlines three scenes to be filmed by Director X. Scene 1 will depict a boy being bullied at school in his classroom. Scene 2 shows the boy writing a song, getting signed to a record label, and recording music in the park and drama studio. Scene 3 portrays the boy hearing his song on the car radio, fulfilling his dream. Oyinda, Alaa, and Harrison are responsible for the camera and stand in filming all three scenes at Ruislip High School and on location.
The document discusses and analyzes the album covers and music videos of several artists, including Jessie J, Bruno Mars, Maroon 5, and MAGIC. It notes design elements of the album covers like colors, images, and fonts and how they relate to the themes and messages of the corresponding music videos. Key points made include that simple designs can be effective at introducing new artists, masks and costumes can show an artist wants to stand out, and album cover imagery can tell the story of a song without watching the music video.
The group has chosen the song "Am I Wrong" by Nico and Vinz for their music video. They picked this pop song because their target audience, teenagers, preferred pop music in surveys. They will tell the story of a male artist who perseveres to pursue his dream of being a singer/songwriter despite facing doubts and obstacles from his peers that make him feel like an outcast. The music video will have both a narrative storytelling style and performance elements to both engage the audience in the artist's background story and help them get to know the artist. They were influenced by the music videos for "Who's Laughing Now" by Jessie J and "Superheroes" by The Script which also involve characters who are
The document discusses album cover designs and analyzes several examples. It notes design elements like font style, placement of the artist's name and image, and color schemes. Across the different albums, common techniques are used to make the artist and their single the clear focus of the cover and convey aspects of their image and target audience. Design choices help introduce new artists or signal what genre of music to expect. The makeup, clothing and style portrayed in music videos is also observed to link back to the image presented on the album covers.
This 5-day shooting schedule outlines the locations, people, and equipment required for each day of filming. Day 1 and 2 will take place in Central London, Day 3 at a boxing gym in Northolt, Day 4 at a school drama studio, and Day 5 at an unspecified location. Each day will involve Ralph, the director Shakar Rai, and assistants Ellen Bowers, Daniella Cooper, and Callum Bunce. Standard camera equipment is needed daily along with additional items like head gear and boxing gloves on Day 3. Locations may be adjusted between sessions based on reviews.
The Shutter Island trailer effectively conveys the psychological thriller genre in under 3 minutes. It establishes the basic plot of U.S. Marshal Teddy Daniels (Leonardo DiCaprio) investigating a psychiatric facility on a remote island for missing patients. Through its use of ominous music, dark lighting and mysterious dialogue, the trailer builds an unsettling atmosphere and leaves viewers with many questions. It implies the hospital staff may be hiding sinister activities while also hinting that Teddy could be losing his grip on reality. Though it reveals only selective scenes, the trailer intrigues audiences to learn more about what's truly happening on Shutter Island. The filmmaker analyzes how the trailer misdirects viewers and maintains mystery, techniques they aim
The document analyzes the trailer for the 2004 horror film "Saw." Some key points made:
- The trailer is 1 minute and 57 seconds long and effectively conveys the genre and basic plot in a short time through techniques like camera angles, audio, and transitions.
- Locations shown are dark, run-down places that set the horror atmosphere. Lighting is also dark to create suspense.
- Sound effects like heartbeats and screams build tension. Dialogue provides narrative and background on the killer Jigsaw.
- Mis en scene details like the victims' scruffy clothing versus Jigsaw's suit imply a power dynamic.
- The trailer leaves many questions un
The document analyzes the trailer for the 2004 horror film "Saw". It summarizes the key techniques used in the trailer to convey the narrative and genre. These include using dark lighting and isolated locations to set an atmospheric and suspenseful tone. Dialogue and sound effects are relied on over music to draw the audience in. Jump scares and a building musical score increase tension. While brief, the trailer leaves viewers questioning and wanting to learn more, achieving its goal of enticing people to watch the full film.
The document analyzes the trailer for the 2004 horror film "Saw." Some key points made:
- The trailer is 1 minute and 57 seconds long and effectively conveys the genre and basic plot in a short time through techniques like camera angles, audio, and transitions.
- Locations shown are dark, run-down places that set the horror atmosphere. Lighting is also dark to create suspense.
- Sound effects like heartbeats and screams build tension. Dialogue provides narrative and background on the killer Jigsaw.
- Mis en scene details like the victims' scruffy clothing versus Jigsaw's suit imply a power dynamic.
- The trailer leaves the audience with
The trailer summarizes several storylines that will be featured in Hollyoaks over the next six weeks of summer. It provides brief glimpses of narratives involving different characters, such as a young girl's relationship with an older man who is dating her father, to entice viewers to watch and see how the stories unfold. Sound bridges are used to concisely show clips from multiple storylines while dialogue plays. The fast pacing and short scenes keep viewers guessing about what will happen next across the various interweaving plots.
The trailer summarizes the upcoming six weeks of Hollyoaks in the summer by showing brief previews of multiple storylines. It utilizes fast editing to showcase short clips from a variety of narratives involving romance, family drama, and conflict between characters. Sound bridges link dialogue to related visuals to concisely provide context around the stories. The trailer aims to entice viewers to watch and find out what happens next with the different plots teased over the summer episodes.
The document analyzes three horror film trailers:
1) Insidious 2 establishes the genre through scary music and reactions. It reveals much of the plot.
2) The Crazies effectively uses fast pacing, sound effects, and sad music to scare audiences. It reveals less of the plot.
3) The Woman in Black appeals most due to its star actor and anticipation created without revealing much of the narrative.
All three trailers effectively employ fast pacing, wording formats, and similar fonts to professionally generate fear and interest audiences in the films.
The document provides details about the zombie comedy film "The Chronicles of Kev". It describes the film's genre, intended 15 rating, and target audience of male and strong female fans of comedy/horror films. The trailer will be 1-1.5 minutes, using fast cuts and shifts in pace to transition between horror and comedy elements. It will showcase the characters and their survival in a zombie apocalypse world.
The document describes the development process of creating a trailer for a film. It explains some of the shots included in the trailer, such as the opening shot of the actress entering her house to create a sense of paranoia. It also discusses developing a sense of paranoia further through additional shots of the actress and introducing title text to hint at the theme of being followed. Feedback from test audiences is mentioned, which prompted the removal of some repetitive shots to shorten the trailer's length.
The document provides an evaluation of how the film trailer uses conventions of real film trailers and whether it challenges any conventions. It summarizes key elements of the trailer including the title introduction, settings, costumes, props, camerawork, editing, special effects, narrative, voiceover, and intertitles. The evaluation finds that most elements follow conventions but some aspects like the dual timeline with black and white and color footage challenge conventions.
1) The document analyzes how the film trailer uses conventions of real film trailers and whether it challenges any conventions.
2) Key conventions used include showing the title at a dramatic moment with music, using realistic settings, appropriate costumes and props to portray characters, and varying camera angles.
3) The trailer also follows conventions of using different music to break up sections, steady pacing of edits to match the narrative, and mainly straight cuts for transitions.
4) One way the trailer challenges conventions is by using both black and white and color imaging to represent two different eras in the narrative.
The document discusses conventions that are commonly found in film openings. It notes that characters and settings are typically introduced to establish the protagonist and grab the audience's attention. Mise-en-scene elements like costumes can also introduce characters. Music is used to set the genre and mood, often building tension for thriller genres. Film openings aim to engage audiences and set the scene for the rest of the film.
The document discusses four film trailers that provide techniques the author found effective in engaging audiences and setting the tone for the films. These include using narration and music to set the scene, incorporating point-of-view shots to show a film is from a character's perspective, exploring family dynamics and disability from another's view, and portraying a character's passion to elicit emotion. The author reflects on incorporating these techniques into their own film trailer to attract audiences.
The genre of the film is an action thriller. This is evident from the fighting, bloodshed, and suspense shown in the trailer. The trailer uses silence to build tension, as is common in the thriller genre. Camera shots like mid shots are effective at showing the characters' body language during intense scenes. While some storyline is revealed, the trailer aims to intrigue viewers and leave them wanting more information by not fully explaining the plot.
In what ways does your media product use, develop or challenge forms and conv...JordanL96
The document discusses the filmmaker's process for creating a film trailer and poster while following conventions and forms from other media products. Some key points:
- The trailer uses music, shots, and pacing conventions from other successful trailers to hook audiences. It matches music to scenes and characters.
- Costuming and character appearances follow genre conventions to identify good and bad characters.
- The poster includes release date, title, images, and text in standard locations. It uses color and images to convey genre.
- Both the trailer and poster challenge some conventions for originality, like showing multiple scenes or including the filmmaker's name. The goal is to engage audiences while still looking professional.
The document discusses the ways in which a student's media products, including a teaser trailer, posters, and a magazine cover, do or do not follow conventions of real media. The student aimed to follow conventions such as using a 50-second trailer, increasing pace throughout the trailer, including titles and credits, and using familiar imagery, colors and layouts. However, the student also challenged some conventions by including more narrative details in the trailer and using lighter colors and smaller images in some designs.
The document discusses the ways in which a student's media products, including a teaser trailer, posters, and a magazine cover, do or do not follow conventions of real media. The teaser trailer is 50 seconds long, meeting conventions, and builds suspense through pacing, editing, sound, and camera work. The posters include direct addresses to the audience, consistent colors, suspenseful images and text, and appropriate layout. The magazine cover features a large central image, smaller related images, and a layout similar to Empire magazine covers.
The document discusses techniques used in three film trailers that the author found effective and wants to experiment with in their own film trailer making. These techniques include using narration at the beginning to set the tone, incorporating changes in music to develop the storyline and show character development, and using point-of-view shots to convey whose perspective the film will be from. The author also notes how What's Eating Gilbert Grape surprised audiences by telling the story from the brother's perspective rather than the disabled boy's.
The document discusses a horror movie trailer created by the author. It begins by stating that format research was conducted to follow conventions of real trailers. The trailer is under 5 minutes to avoid revealing too much of the plot. It starts with a green band warning as most horror trailers do. Well-known production company Warner Bros. is featured to imply high quality. Various elements are included to build tension and suspense, such as a jumbled narrative, fast camera shots, and ominous music. Survey Monkey was used to gather audience feedback during the planning process, while YouTube and other technologies helped with research, construction, and sharing the final trailer online.
The document discusses how the media product uses conventions of real horror films. It establishes female victims and a male killer/kidnapper to follow horror film tropes. Flashbacks are used during torture scenes, mirroring films like "Truth or Dare" that inspired the trailer. Research was done on horror film audiences and why they enjoy the genre. The target audience of teens is discussed, and teen-oriented music and techniques are used. Poster and magazine design are addressed, with conventions like dark tones and prominent central images employed while also attempting some unconventional elements.
This document discusses the mise en scene elements that will be used to define the creative vision and appeal to the target audience. It outlines several key locations that will be filmed at: a dark forest with a bench to convey isolation, a graveyard to represent loss and death, and a home designed to feel intimidating and uncomfortable to show the character's pain. Costumes will use specific colors - the main character in blue for sorrow and the artist in white for purity. Lighting will also be used metaphorically, with dull filters and low key lighting setting an overall tone that provides insight into the characters and how they view the world.
The album cover has a gritty, desaturated look with limited colors to give a serious tone. The main image is a sci-fi gun reflecting the rock genre. The band's name is printed in a minimalist, clean font. Details like fake scuffs and a neglected look portray the band as underdogs in the music world. The album and band have the same name, giving a confident air that the name is recognizable.
This document contains a track list for an album with 8 main tracks and 1 bonus track. The track list is repeated twice with the same song titles in the same order for the main tracks and bonus track.
This document contains a track list for an album with 8 main tracks and 1 bonus track. The track list is repeated twice with the same song titles in the same order for the main tracks and bonus track.
This document contains a track list for an album with 8 main tracks and 1 bonus track. The track list is repeated twice with the same song titles in the same order for the main tracks and bonus track. The album contains a variety of songs including "Bloodstream", "Without you", "Before you go", "Fast Car", "Today", "Somebody To Love", "Lather", and "Wooden Ships" with a bonus track called "When the earth moves again".
This document analyzes and summarizes several music videos based on their genre, mise-en-scene, and message. The videos discussed include "False 9 - AJ Tracey", which promotes Tottenham Hotspur's 2017/18 kit through AJ Tracey's performance. "Side to Side - Ariana Grande" features Ariana Grande and Nicki Minaj as commercial exhibitionists promoting the Guess brand. "A-Team - Ed Sheeran" focuses on the narrative of a young girl struggling through life, with Ed Sheeran playing a minor role. "Question Time - Dave" sees Dave performing while addressing various UK political issues through background videos. "May I Have This Dance - Francis & The Lights
The document outlines a timeline for a video that includes a voiceover reading a letter from 0.00-0.30 and 2.30-2.40, a performance by an artist from 1.00-1.20, and shots cross-cutting between the performance and someone suffering from mental health issues from 1.20-1.40.
This document outlines a rough pitch idea for a music video for the song "Revenge" by XXXTentacion. The narrative music video will follow the relationship between two friends, one dealing with mental illness, and how the friend's death from their illness affects the other. Scenes will be filmed at the home of the character with mental illness to show their private struggle, and at school to depict happier times between the two friends. Clothing will be kept casual and dark to subtly signify the character's depression and mental health issues.
The video will tell the story of two childhood best friends who grew apart after college, with one friend spiraling downward and taking his own life, as reflected in the song lyrics "I've dug two graves for us". The proposed artwork for the single would be in a grayscale, vintage style to suit both the melancholy nature of the song and the artist's overall style, presented neatly with minimal text on the covers.
The document discusses the marketing campaigns for several music albums and tours:
- Ed Sheeran's album used orange and white tones on the album cover and posters to reference his ginger hair color as part of branding him as an artist.
- Sampha's album artwork and tour poster featured simple but bright designs with calm colors to represent his soulful music style.
- Drake's "Views" album cover showed him sitting on the CN Tower but the tour poster had no imagery, though both used consistent color schemes.
- Dave's black album cover and tour poster featured the same font and black/yellow color scheme to represent the serious nature of his songs and make text stand out.
The document discusses the album artwork and branding conventions for several artists. It analyzes how Ed Sheeran, Hozier, McFly, and P!nk use color palettes, fonts, symbols and imagery in their album covers and posters to convey aspects of their artistic style and brand. Key details like Sheeran's orange hair color, Hozier's quirky font choice, McFly's simple black and white photo, and P!nk's bright colors and tattoos are examined in terms of how they relate to genre conventions and the artists' personas.
The poster will promote an artist's new album using similar colors and style as the music video and album to make the work recognizable. It will include tour dates to promote the album and social media links to look realistic. A blurred photo of the anonymous artist will also appear to maintain the brand of being unknown to the audience.
This one sentence document appears to be referring to original tree pictures that are intended for some ancillary or secondary task. No other context is provided about the pictures, task, or purpose.
This document outlines a plan for a music video to accompany an album. It will tell a narrative story through cinematic shots that reflect the artist's experiences with depression and relationships. It analyzes each song and section, proposing visual elements and techniques to represent the lyrics and emotions conveyed. These include flashbacks, burning photographs, and fading to white at the end to symbolize a new beginning. The goal is to help listeners feel less alone and to numb their own depression through sharing the artist's pain.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the student's media product project, which included a music video as the main product and a digipak as the ancillary product. For the music video, the student researched conventions of rap and indie music video genres. The video uses a hybrid approach, incorporating conventions from both genres such as close-up camera shots and casual clothing. For the digipak, the student researched indie rock designs and took influence from Twenty One Pilots, using bold black, white, and gray colors and artwork to communicate the album's theme of mental health and depression. The student aims to create a consistent brand identity across products but worries the somber color scheme may not appeal to a wide audience.
The document discusses conventions in music videos and how the media production challenges some conventions while conforming to others. It aims to create a cohesive brand identity across the main video and ancillary materials like the album cover and poster. Audience feedback helped ensure the video appealed to the target demographic despite breaking some alternative genre conventions. Various technologies were used effectively at different stages of planning, production, and evaluation, with YouTube, editing software, and mobile devices proving particularly useful.
This document summarizes the results of an audience survey conducted to help decide the final design elements for a digipak. The survey asked audience members whether they preferred a pink/white or black/grey color scheme, and they voted for the black/grey scheme. This color scheme was then used for the digipak design and poster. The survey also helped determine the album name, which was changed from "Blood on Me" to "The Explanation" based on audience feedback that the new name was bolder and better fit the targeted genre.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Digital Artefact 1 - Tiny Home Environmental Design
Ellens Real media-research
1. Ellen Bowers Media Studies
Real Media Research
Trailers
Carrie Movie Trailer - https://www.youtube.com/watch?v=j-VcPDkTySQ
The chosen movie trailer is that of the horror genre, released in 2013 it hold many conventions
of a horror movie trailer. The film itself is a remake of a horror film first released in 1976 (first
based upon a book written by Stephan King). The first convention this movie trailer follows is
the use of written words within the trailer in order to give a form of narration to the plotline.
This is something that is found in
many horror movie trailers in order to
narrate the story but also to give the
atmosphere that the audience knows
something that the characters within
the trailer do not, creating a feeling of
hopelessness between the
characters and the audience. I
personally do not like this convention,
I believe it tells the audience too much about the plot line and gives the audience opinions
instead of allowing the audience to have their own opinions about certain characters and events
and what they represent within the plot line.
The next convention found within this horror movie trailer is the music played; usually music
found in horror movies is very similar, it is found disturbing by the audience and tells them what
to feel about a certain character of moment in the clip.
In this section of the trailer we see a
woman - who we presume to be the
mother – singing a low paced yet eerie
tune. This allows the audience to have
a set tone for the movie, suggesting
that the movie will hold this atmosphere
throughout. Alerting the audience that
this, if not known before, is a horror
movie. I personally enjoy this
convention as it allows the pace of the
movie to predicted which allows myself to select movies that I will enjoy as sometimes the
speed of which events happen ca effect my personal liking or disliking of a film, using the music
within the trailer as a prediction I can tell immediately whether this is a movie I will or will not
see.
2. Ellen Bowers Media Studies
Another convention found within the Carrie trailer is the use of the supernatural as a base for
the storyline.
In this section of the trailer we see the
character Carrie destroy a light by simply
screaming. This highlights us to the fact
that the storyline of this movie will be
surrounding Carrie and her link to
supernatural powers. On the other hand
the convention although is present in the
trailer, it is positions approximately a
quarter way through the clip. This is
unusual for horror genre trailers as usually supernatural storylines are introduced at the
beginning of the trailer, however this may be explained or understood as the movie is a remake
of a previous popular film and book and therefore many people watching the trailer will be
aware of the storyline. I enjoy his convention as I believe it allows the movie to expand in its
possibilities as the supernatural holds no boundaries and therefore the movie can utilise this,
on the other hand the involvement of supernatural can become predicated after a few movies
so it must be done well in order for it to be enjoyed.
The use of religion is also a convention found in many horror movies that is found in Carrie. We
are introduced to this mid-way through the trailer in the form of the mother character.
We see the character praying to
God signifying the religious
element that will be included
within the movie, this is a
conventions found in many horror
movies but in particular ones with
an element of the supernatural as
these two conventions usually go
hand in hand with one another. I
do not like this convention as it
poses stereotypes on characters
which make the plot line
predictable, however this convention in some movies is used well therefore I would not, not go
see a movie simply because this convention is included within it.
3. Ellen Bowers Media Studies
Sound bridge is the next convention found in the trailer, many horror movie trailers include this
to frighten the audience and build up tension.
As the majority of film trailers are designed
to be shown in a cinema, the use of a
black screen with sound bridge is used
commonly, especially when there is a
supernatural element involved, as this
created fear once more in the audience
and although they wish not to continue
watching the trailer they are intrigued to
see what can be revealed as the plot
continues. However the use of sound
bridge is usually spoken or used by the
vulnerable character the protagonist; in this case however it is the mother who uses the sound
bridge. This confuses the audiences as throughout the trailer there are mixed messages of
whether the mother character represents a help or a hindrance to the main character Carrie.
The use of this convention suggests to the character will play both roles within the movie. I do
like this convention however once again it is used by many horror film makers, which makes the
use of it predicatable.
The final convention analysed within this trailer is the final title, this convention is used once
again in many horror movie trailer but also within many trailers overall. It allows a sense of
closure for the trailer and once again reminds the audience which trailer they are watching and
that in order to discover more about the movie this must indeed go and watch it.
The use of this convention in the
Carrie Trailer is to foreshadow that
the film does not have a happy
ending; the blood within her name
holds the connotations that Carrie
herself will cause damage and
death along with destruction. I like
this convention as it sets a final
tone for the trailer and will be one of
the main things you can recall about
the trailer which means the connotations of it will help you recall events of the trailer.
*****
The Wolf Of Wall Street trailer - https://www.youtube.com/watch?v=VC7bSzd-eQE
4. Ellen Bowers Media Studies
The first convention used that represents each genre that The Wolf of Wall street represents is
Music. Although based as a Drama comedy hybrid genre, there are very clear elements of the
Biographical and crime genre.
The first Music introduction
illustrates that the film would be fast
pace, this is done by using a
soundtrack based mostly on drums
and using it over the top of a scene
of New York city. Manhattan holds
famous connation’s of fast paced life
but it also holds connotations of
crime. This allows the audience to
use the setting of the movie to
predict the type of events and characters that will included in the film. I like this convention as it
does what is discussed above, as I generally know by the beginning of a trailer whether I will
enjoy the entire film or not, the introduction of the setting and the music used is the main
dictator on whether I will go to cinema to watch the film.
The next convention of this trailer is the introduction of the biographical element immediately.
We are straight away introduced to
the main character in the form of a
voice over, this represents that the
film itself will be set out like this.
This allows the audience to
immediately attach to the
voiceover as they are speaking
directly to the audience assisting
us in the narration of the events
which we don’t yet understand.
This allows the audience to feel more informed than the character without the feeling of
hopelessness which is common for most Drama films. I enjoy this convention as it allows me to
understand the events from several different perspectives but also still allows me to hold me
own interpretation of these said events.
5. Ellen Bowers Media Studies
A popular convention that is found in many Drama trailers is the use of a famous movie star.
In this case Leonardo DiCaprio is
the main protagonist of this film, we
immediately know this from the
trailer as he is firstly the first
characters introduced and secondly
a widely popular actor within
Hollywood and will therefore be the
main character. The actor is used
in many trailers to set the tone of
the film as many actors hold certain
connation’s themselves. I like this
convention as usually I chose which movies I wish to spend my money on not only by the plot
line but by the actors, many times I have seen movies of plot line is didn’t predict to enjoy and
simply went because I liked the actor. This is why this convention is so popular in many Drama
trailers.
Fast pace editing is something that is used in the wolf of wall street trailer, this helps to
represent the high pace and fats life that the main character ( Dicaprio) is living.
Although the shots themselves are
clear in establishing that the main
character has a large amount for
success and wealth the fast pace
editing allows us to see that this
wealth was gained quickly and
successfully, this allows the
audience to want to watch the movie
as it strays from many other Drama
set films, what is meant by this is that
many Drama films only show the events that lead up to the wealth but this fast pace editing
shows that we will not only see that but its aftermath. I personally like this as it sets the events
of the movie apart from any other film intruding me further into wanting to watch this film in
cinema.
6. Ellen Bowers Media Studies
Another convention that is used is the mention of not only the Actors but the Actors
accomplishments in means for their awards.
The mention of awards suggests to
the audience that the film itself will
draw award winning attention and
therefore will be very popular. Once
the audience views the trailer as a film
that many people will want to see it
will make the audience wish to
conform to see the film as well. I do
not like this convention as it draws
attention away from the characters
and instead puts light on the actors and when watching a trailer you do not want this to happen,
you wish to be introduced to the film itself.
The slowing down of the pace to allow the genre of comedy to be introduced.
This is a very popular technique used
in many comedy trailers, the slowing
down of the pace and the lowering of
the music in order to draw attention to
a specific scene or piece of dialect. In
this case Jonah Hill who is a very
popular comedic actor is used in this
scene to show in the trailer that the
movie will hold comedic elements to
it. I like this technique because it
draws my attention to a specific
moment and helps me remember the event after the trailer is done.
The genre of Crime is also shown within the trailer by the use of violence.
This convention is used a lot in Drama
trailers that involve wealth, as wealth
often leads to crime in many movies and
therefore holds connotations of crime.
Fast pace editing is once again used to
confuse the events so you can not
necessarily understand the context of this
violent crime but that you can understand
that the movie holds it. This allows many
7. Ellen Bowers Media Studies
audiences to be reached when watching the trailer and leads them to going to watch the film. I
like this technique as I can understand what will be involved when watching the film.
*****
Safe Haven Movie Trailer - https://www.youtube.com/watch?v=ejQEdUwv0ew
The first convention that I have found is the main protagonist shown in some form of danger of
stressful life situation.
In many Drama-Romance hybrid
genres it is usual that the introduction
to the main character is seeing them in
some form of danger or distress that
foreshows the events to come in the
story, as the camera shows a tracking
shot this foreshadows that the
character is being followed or more
likely chased. More specifically it shows
the vents that the main character most
overcome to succeed. I do not like this convention as I believe it gives far too much information
into the storyline, without watching the film you can predict the outcome.
The next convention used is the diegetic sound of Seagulls, this represents the arrival at the
what can be assumed in the trailer as the ‘safe haven’.
As seagulls are usually thought of
together with the sea, it can be
argued that these birds we used to
show the tranquillity and peace
that this new place will offer the
main character however how easily
it can disappear by the
connotations of birds. I like this
technique because it allows the
audience to understand the events
that are happening in the trailer
without understanding too much of the plot. Allowing the audience to decide for themselves
whether they will enjoy this full movie in the cinema.
8. Ellen Bowers Media Studies
The third convention that is used within the trailer is the use of a title screen that described the
context of the film.
By showing that this film is written and
similar to the films The notebook and
dear john the audience can
immediately tell what kind of film this
is as anyone who knows about these
films they are known to be about a
relationship that goes through turmoil
due to uncontrollable events. I like this
technique because I can use my
previous film experience to dictate
whether or not I will like this film as I know now that they will be in fact similar.
The next convention is the introduction of the love interest which will be the main storyline of
the film.
The trailer follows this convention as many
popular romantic drama’s do as my of the
actors used in these films are famous or are
known by many people. They will also help
predict the storyline by their appearance and
mannerisms without, once again, giving the
story line away. On the other hand it is unusual
for the love interest of the main character to be
introduced later in the trailer as they are usually
the main character also. For example Dear John or the Notebook has two main characters
whereas this trailer suggests that only the female in the protagonist of the story. I like this
because it is a change of structure from previous films and therefore suggests that the storyline
may not be as predictable.
The next conventions is props that is found in this trailer, although there are not many props
known to be used in romantic dram’s there are few that are recognised among a few films.
The rowing boat is used in many romantic trailers
as it has grown symbolic as something personal
among the couple. This shows to the audience
that the two characters show a connection and
once again show to the audience that the
romance between these two characters will be
the main plot of the story. I do not like this
9. Ellen Bowers Media Studies
convention as it has become a predictable part of romance films.
The final convention I will analyse is the inclusion of the dramatic event within the trailer.
This convention has become common
among romance trailers with the
addition of fast pace editing in order to
stop the audience for understanding
too much context, as if they
understand too much of the plot they
will see not point in going to the film.
However this trailer goes against the
convention a little bit as it shows far
more than many romance trailers do
especially when showing the final events of the story. This is more apparent in thriller movies
suggesting that this film may have an aspect of that genre within it.
*******
Into the storm trailer - https://www.youtube.com/watch?v=EVg8nKNGC5E
The first convention that I found within the trailer was the use of non-diegetic sound playing in
the background of the screen in order to
create a sound bridge.
In this thriller trailer however not only is there
a non-diegetic sound bridge but there is also
an instruction within the trailer to ‘listen’ to
this sound. The sound is of what can be
described as wind or better yet a storm
which progresses into sirens symbolising
dangerous and chaos that will ensue due to
this noise without allowing us to see it with
our own eyes yet. This tells the audience
right away that this sound will be played throughout the film and will play a large role in what the
film itself is about. I like this convention as it tells us immediately what the film is about without
wasting time but it does so by building the atmosphere meaning that the trailer does not give
too much away immediately. The instruction on the screen intrigues you and therefore you wish
to continue watching the trailer.
10. Ellen Bowers Media Studies
The next convention found is showing the aftermath of the vents that have taken place within
the film rather than the events leading up to the event.
This is a common technique used in many
thriller trailers as suspense is one of the main
properties of a thriller, if the trailer includes all
the events leading up to the main chaos then
the suspense would be ruined instead the
trailer simply illustrates the aftermath of the
said event which allows a balance between
informing the audience what the film is about
and ensuring that the atmosphere of the film is
kept intact. I like this technique because it
allows me to see if I like the film or not and if
these kind of plot lines interest me without giving too much away so if I went to see the movie in
cinema I would be surmised by these events.
Another convention of a thriller trailer is special effects,
However it is not to say that all thriller films
have special effects because they do not
but how thriller use special effects is a
convention. Thriller trailers show the special
effects as previously discussed as the
aftermath of the built up tension. For
example before we could see these
hurricanes we heard them, this therefore
builds up the tension and expectation of
size and power. I like this convention as it
allows the audience to already fear what
they have yet to see; this not only creates the atmosphere of fear but also of anticipation and
excitement when one can finally see the
source of the chaos.
The next convention is that the characters are
introduced only after the problem is presents.
This technique allows us to attach more to the
situation which in this example is the
hurricanes more than you attach the
characters themselves. This technique Is used
11. Ellen Bowers Media Studies
normally in only thriller movies, it allows the trailers to stand out from others and draw the
attention from specific audiences. I like this because it shows that the movie has a solid plot
light that progresses instead of just character progression.
The final convention that I will analyse is the use of a recognisable actor or actress of the genre
as one of the main characters.
Sarah Wayne Callies is an actress
that is known for her role on the
walking dead, many people who
enjoy watching the walking dead will
find interest within this film. The use
of this actress ill draw the attention
of that audience towards the film
allowing them to associate the
actress with both media pieces. I
like this technique as it is normally
easy to tell what kind of film the film
will be by looking at the characters
that can be found in the trailer.
******
Tammy trailer - https://www.youtube.com/watch?v=N8d6Bpl2eAo
The first convention that is found is the use of the introduction music.
As we hear the music before we see the
character we informed that the music not
only illustrates the main character and
her or his behaviour but the tone of the
film itself and the light-heartedness tone
that will remain throughout. This is a
technique that many comedy genre films
use and appears very successful. The
song used acts as a parody to the main
character as we are introduced to her we
see that she is the parallel to the
implications of the song illustrating immediate humour to the audience watching the trailer.
12. Ellen Bowers Media Studies
The second convention is the use of Medium shots in order to display the characters
expressions and their appearance without giving away too much of the vents that are taking
place
By using this shot as apart of the
trailer we are able to see the
character but not the events, this
stops the audience guessing
everything that surrounds the main
character and instead just
enjoying the comedy that
surrounds it. I like this technique
because it makes the trailer easy
to watch and you can understand
the main character without having
to pay too much attention to the fine details which shows a positive sign for a light hearted
comedy film.
The third convention that appears in the trailer is the use of the famous actress.
This is popular across all genres
which includes of course the
comedy genre. However this
actress in particular Melissa
McCarthy is very well known as a
comedy actress and has become
very successful across the world
but especially in Hollywood
despite the fact that she goes
against the conventions of
Hollywood. Therefore when she is
seen in a trailer the audience immediately know that the film will break many rules and
conventions and will naturally be successful simply because of her involvement.
13. Ellen Bowers Media Studies
The next convention in the trailer is character equality shown by levels and two shots.
Comedy films are well known for not having
too many serious plotlines unless the
comedy is a dark comedy. As this film is not,
it is usually known that there are no serious
character levels within a film, everyone
generally remains equal to each other in
order for the comedy to work, by showing
this in the trailer it shows that the film will
follow these conventions and will not stray
away from them. I like this because you can
simply appreciate the comedy of the film and you don’t have to spend much energy reading too
much into the actions and behaviour of the characters in relations to their growth as a
characters which you do in for example Drama’s.
Another convention is props that are used by the main character.
Many if not all props found in
Comedy trailers are used as tools
to create laughter. In this case the
props used are used to signify that
the main character has been
robbing places while only using
paper bags to hide her identity. The
props found in comedies are simple
usually and can be found anywhere
and by anyone. It creates a feeling
for the audience of real life and
allows them to relax while watching the film.
The final convention of this movie trailer is lighting .
In comedies natural lighting is used
in order to create an atmosphere of
realism which allows the audience
to imagine these actions and
behaviours within the film happen
from day to day. It allows the film to
have a safe atmosphere and holds
the connotations of an easy going
nature which is what many
14. Ellen Bowers Media Studies
comedies have. I like this technique because the trailer does not feel artificial and I find it easier
to watch and pay attention. On the other hand it is dependent on the type of humour used to
which type of lighting is used.
*****
Music Videos
Taylor Swift ‘shake it off’ Music Video- https://www.youtube.com/watch?v=nfWlot6h_JM
The music video chosen is of the genre of pop and contains many conventions that are usually
found in music videos within this genre.
The first convention found within the
music video is the use of long and mid
shots in order to show the artist and her
environment. As the environment in
music video’s often change frequently it
is common that these shots and
consistent throughout the video.
Another common camera shot found in
music videos is the use of a close up as
it allows the artist to lip sync there song
along with the music played. It is highly
used by all genres but specifically Pop
genre is well known for using this
technique. I like this technique because
although many music videos use this
technique they all use it in different
settings and characters within their
video therefore creating a separation
between all mainstream videos.
Another convention found within pop genre music video’s is costume.
In all music video’s mise-en-scene is used however it
is manipulated is different ways depending on the plot
of the music video. In the case of this video we see
Taylor Swift in many different attires, she is always
surrounded by a group of people wearing the same
clothing. This allows her to show the audience which
15. Ellen Bowers Media Studies
group she is a part of which helps to represent the purpose of the song. I like this technique as
it allows the audience to clearing understand the artists interpretation of their own song while
still allowing you to have your own interpretation as you watch the music video.
The next convention is the editing technique of jump cuts
Jump cuts are also a popular technique
within music videos, as it allows the video to
progress in context within the short time it is
set. It also allows the progression of the song
to match the video. I like this technique as
when it is used well keeps the music video
flowing well and also allows me to see a
different meaning behind each verse.
The sudden scene change gives to audience
something new to constantly watch keeping
them listening and watching to the whole
song and video, as the music video has the
purpose of advertising the song it is
important that the music video reflects the
type of audience the artist wants to song to
be listened to by.
Another convention is the use of colour to represent the tone of the song.
The colours used within a music video can usually
predict the genre of the film easily and well, for
example bright colours are usually found in many
pop genre music videos whereas dark colours are
usually found in rock videos or indie videos.
Usually the colours are a way of setting a tone to
the song.
In this video we can tell by the colours that the
music video is one of pop and the song itself is
light hearted, and fun. This can be seen by the
bright colours in the video. I like this technique
because it immediately allows the audience to
know what kind of song is being played.
16. Ellen Bowers Media Studies
The final convention is the use of dance within the music video.
Finally this is another very
common thing found within pop
genre music videos, however
many other music videos such as
rock and indie do not usually have
this technique within. This
tehcnique allows the pop genre to
stick out form the crowd and attract
the target audience of perhaps a
younger crowd.
******
Matthew Mayfield ‘Fire Escape’ music video
The first convention found in the indie music video is the use of close ups.
As many indie music videos feature
a form of narrative the use of a
close up allows the audience to
see/ read the emotions on the face
of the artist or characters within the
music video. They are usually used
throughout the video and allow
them to lip sync the song. I like this
technique as we are constantly
drawn back to the source of the
song and the video is not relevant.
The next convention found is the use of narrative throughout the music video.
The use of a narrative in an indie music
video is to tell the context that the song
was written in and allows the audience to
understand more about the artist. It is a
technique popular with all genres however
it is usually used within the indie genre. I
like this technique as it allows the music
video to be different from others and stick
out from the crowd.
17. Ellen Bowers Media Studies
Another convention is the use of a guest star to be in the music video in order to promote it.
In this video Brittany Snow features
within the video, this actress is very
popular among the genre of pop as she
has featured in the film ‘ pitch perfect’
and ‘hairspray’. The use for this
technique is to attract a different
audience into watching the video and
therefore taking up an interest in the
artist. This technique is popular across
all genres. I like this convention as it
allows the audience to have a connection
with the video and the artist and take a chance on listening to new music they wouldn’t have
previously.
The next convention is the use of slow cuts for editing in an indie music video.
The use of slow cut editing is used to
show the pace of the music video. It
allows the video to keep in time with the
slow pace music and also the
progressing narrative. This helps
illustrate the mood of the video to the
audience without taking away the
atmosphere set by the music. I like this
technique because it sets the
atmosphere for the video.
The convention of mise-en-scene in regards to the setting of the music video is the next
convention I will analyse.
Indie artists use the setting of their
videos in order to set the atmosphere
for their videos. Most indie videos are
not as extravagant as pop genre
videos and therefore need there
setting to separate them from other
indie videos. The use of colour also
makes the video stand out as the
video is set mainly in black and white
and therefore enhances the use of
18. Ellen Bowers Media Studies
the mise en scene within the video. I like this technique because it fits well with the atmosphere
of the video.
*****
Bon jovi livin on a prayer - https://www.youtube.com/watch?v=lDK9QqIzhwk
The first convention found in the rock music genre video is the use of live music performance.
The technique of inputting live
performance as the music video of a
rock song is so the atmosphere of
the concert and the band is shown
off the audience. As a music video is
a work of promotion it promotes the
audience and suggests to them that
the band is worth seeing in concert. I
like this technique as we can see
how the band are live as some
bands perform better than others
and by watching the video we are able to see whether the band in question is worth seeing live.
The second convention found in the video is the use of costume.
Many rock bands are known for a
certain look dependant on their age
of fame for example Bon Jovi rose to
fame in the eighties and therefore
are known to wear the attire that was
popular at that time. Fr example
leather jackets is a popular look in
the band’s music videos. This
separates major bands from each
other. I like this technique because if
each band has a district look it is
easier to tell them apart and become attached to a particular band.
The next convention found in this video is the
camera work.
In rock videos there are many close ups of the
band members face along with tracking shots,
this is especially used when the video contains
live footage which the example present does. It
19. Ellen Bowers Media Studies
allows the audience to feel like they are there at the concert and see many different angles and
perceptions of the concert. Mid shots are often used as well as a way to introduce the artists. I
like this technique as it adds a sense of difference to the video and separates the genre away
from other ones.
Another convention found in this video is the use of editing.
The kind of editing used within this
video is high paced as it allows many
different kinds of shots that are
discussed above to be used to
create the atmosphere of a fast life
which is the ideology of Rock and
roll. This is a popular technique used
in many rock video’s especially ones
shot in the eighties which this one
was. I like this technique as it shows
the atmosphere clearly and allows
you to feel as our living the lifestyle of the band.
******
Eminem ‘We made you’ music video - https://www.youtube.com/watch?v=RSdKmX2BH7o
The first convention found is the use of camera angles.
The close up introduces the artist to the
audience making it clear that it is the artist that
will be the feature of the video. They are also
used to show power which is a popular thing in
many hip hop music videos as they are usually
very extravagant. The power is displayed as
the artist takes up the majority of the screen
and therefore I shown as important and in
charge. I like this technique as you are easily
able to see what is happening in the music video and the purpose it has towards the audience.
The second convention is guest stars of other famous artists
The artist Eminem is in particular known for having the
artist Dr. Dre in his videos as he helped the launch of his
career. Many artists do this to show off there a list status
within Hollywood, another way to show wealth and power
within the Video. It also provides comedy and a joint
20. Ellen Bowers Media Studies
interest of both artists therefore helping with promotion. I like this
because it helps to promote an artist and it also when used well can
help the video rise in popularity.
The third convention is the mocking of other celebrities and lifestyles.
In this music video Eminem mocks many
celebrities as these celebrities are being
mocked within the song, the video keeps
in time with the lyrics and as each
celebrity is mentioned in the song they
are mentioned in the video. This
provides comedy for the video and
therefore it is watched more by the
audience which leads to the promotion
of the song itself. I like this technique
because it offers visual and audio
context.
The next convention is fast pace editing within the video.
The editing in this video is fast pace due to the
narrative that flows with the lyrics for example when
Lindsey Lohan is mentioned in the song she is shown
in the video. The use of fast pace editing is used a lot
in hip hop music videos as it reflects to fast life that
these celebrities live in but it also is slow enough to
show the narrative clearing and allows them to
interpret the video themselves.
Another convention is the use of costume.
Costume is used in order to show the narration of the
music, in this case it is used predominantly for the sake
of humour which is a main theme in the music and the
music video. Costume normally in hip hop videos is used
to display wealth and power however in this parody
music video we see a different side. I like this because it
21. Ellen Bowers Media Studies
steps away from the stereotype and allows the audience to see something different from the
music videos for a change without stepping too far out of the genre itself.
******
Documentary videos.
"The 16 Year Old Killer" Cyntoia's Story- https://www.youtube.com/watch?v=TLyenhWOwg8
The first convention found in the documentary extract is the voice over
The voice over acts as a natural party
within the documentary and is there
simply to inform the audience about
the events and happenings within the
program, they aren’t supposed to be
used in order to sway the opinion of
the audience, simply to inform. The
use of a voice over makes the
documentary seem more professional;
as the documentary is shown of BBC
three it must remain informative and
professional. I like this technique
because it allows all the events to be told without having bias, which means I am able to watch
the events for myself and make judgement how I see fit.
The second convention is real life footage
The footage is used in order to clearly
show the event allowing the audience not
only to be informed by the voice over and
experts but to see for themselves the
evidence in order for them to make their
own judgements. Real life footage
however can sometimes be fabricated
however if this is so they usually highlight
this at the bottom of the screen. I like this
as I am able to see for myself the
evidence and not have to simply believe
the information given as it could be bias.
22. Ellen Bowers Media Studies
The next convention is interviews with experts.
This technique is used to offer an
opinion about the topic of the
documentary in the form of someone
educated and trusted however outside
of the documentary, this allows the
narration of the documentary to express
views without being bias. Often they
agree with the documentary topic
however if the disagree the
documentary often disproves them in
some manner.
Another convention is the use of titles in order to introduce new places and new people
The use of these titles are a quick and simple
way to convey information to the audience,
they usually contain information about new
people or places. They are often found also at
the end of the documentary so summarise
what had been learnt. I like this technique
because it keep the audience up to date as the
documentary progresses and remind them or
key information that they are likely to forget.
The final convention is the use of a sound bridge.
The sound bridge used is to draw
emphasis to voice of the person the
documentary is about, this allows the
audience to understand her issue
before you see her; this creates an
atmosphere of anticipation. I like this
because I creates a more serious tone
to the documentary and helps it
become more interesting as much of
the editing within documentary is very
23. Ellen Bowers Media Studies
simple and smooth. This creates a small change.
******
Catfish season 3 episode 5 documentaries- https://www.youtube.com/watch?v=spmkZplq02U
The first convention in this documentary is the camera shots.
The two shot’s shown throughout the
documentary show the equal status of
the presenters as the documentary is
participatory. The use of long shots and
wide shots are also used throughout the
documentary in order for the audience to
be introduced to new people throughout
the documentary and to meet new
people. The range of shots allow the
audience to see the documentary from
clear angles and different perceptive. I
like this because you are able to see many peoples point of view throughout.
The second convention is the lighting of the documentary.
The purpose of this documentary is to
expose and entertain, therefore as it
has the purpose to expose there is a
lot of natural light from natural footage.
The natural light makes the
documentary seem more professional
and real, it allows the audience to
perceive the events that are happening
from a realistic standpoint as they do
not appear to have been influenced. I
like this because it makes the
documentary feel for real and truthful
simply because there is less about it that is artificial.
24. Ellen Bowers Media Studies
The next convention is the real footage.
Real footage is present in most if not all
documentaries; it allows the audience to see
information that is unbias and allows them to
create pinions themselves. As the documentary
has the purpose of expose the real life footage
allows the real footage event to be seen
progressively, as this is a series of documentaries
exposing what are called ‘catfish’ which are online
relationships, the purpose is already clear however
each individual case is not, therefore the real footage by each separate documentary must be
shown.
Another convention that is shown within the documentary is mise en scene costume.
The use of costume in this documentary
is to enhance the realism of the piece, as
the presenters and everyone within the
documentary are wearing normal clothing
(every day) the audience feels more in
touch with the people in the show giving a
more realistic view on the events that are
happening within it. I like this because it
makes it feel like the documentary isn’t
set up and although it is used for
entertainment purposes the basis of the
story is in fact real.
Use of text and titles is another convention that is found within the documentary.
The text at the beginning and the end of the
documentary summarises the events of the
people within the show, they also show the
aftermath of this documentary. As many
documentaries are filmed several months
before they are shown the aftermath of the
documentary is normally not filmed therefore
the text used allows the audience to find out more information. I like this because the audience
is kept up to date even after the filming is ended.
25. Ellen Bowers Media Studies
*****
Naked Science - Shark Attacks, https://www.youtube.com/watch?v=2oDz-BHL1xI
The first convention found in the documentary is the use of non-diegetic sound
The non-diegetic sound in the form
of music sets the atmosphere for
the documentary as high pace and
adrenaline filled. The fast pace
music creates this before we even
see the subject of this
documentary, as the documentary
is used to persuade the audience
of something the atmosphere of
the documentary will allow the
producer to change the mind-set of
the audience and therefore make them agree with the topic at hand. I like this because it
immediately informs the audience what they are watching has a particular goal in mind which is
clear in the music played.
The next convention is experts.
Experts are used in this case in order to give evidence
to the opinion of the documentary, in other words to
confirm that the sharks are in fact deadly killers and
nothing more. By using trusted and known experts the
audience is willing to believe the information due to the
fact that they know more about the topic than they do. I
do not like this because it persuades the audience to
believe something instead of allowing them to have all
the information and then make their own opinion.
Another convention used popularly among documentaries with the purpose to persuade is real
life footage edited in a sequence.
The footage within the documentary is taken from
several clips, they are edited together into a
sequence to prove a certain point told by the over
voice or by an expert. This technique is very
successful as it provides real life evidence for the
26. Ellen Bowers Media Studies
point however as they are edited together you re only able to see one point of view. I do not like
this because it once again gives you a bias view on what you are being shown and taught.
Real life witnesses is also a convention used.
As the purpose to persuade the audience there must
be enough substantial evidence to do so as the
audience will to simply just believe the voice over,
therefore seeing real life people they will increase their
knowledge and belief or what they are being told. For
example in this shark documentary there are victims
that have been attacked by sharks, seeing this the
audience begins to believe that sharks are in fact cold
blooded kills. I like this because it gives the audience
insight to the thoughts of the people who have really been in the situation.
Bias over voice.
In many persuasive documentaries the voice over
is found to be bias simply because of the purpose
of the piece. If the voice over was in fact not bias
then the audience may not follow the belief of the
documentary therefore it is the job of the voice over
to convince the audience of something specific. I
do not like this because when watching a
documentary you wish it to provide you with facts
and not opinion.
******