The document discusses font choices for album titles and artist names. It analyzes fonts used by other popular artists in similar genres. Serif fonts are often used to convey a smooth, simple feel, while sans-serif fonts can create more visual interest and complexity. Capitalized fonts help with readability and conveying themes like love. The document then proposes three font options for artist names that would help characterize the artists as newcomers to the pop genre in a recognizable yet intriguing style.

1. fonts

2. Example of fonts used by other artists similar
to ours;

3. What I’ve noticed
Looking at the style of fonts all these albums have used, they’ve all gone for
a simplistic theme, with either more interest in their names font rather then
the album title. They do this to create star image, creating a trade mark that
artist can be recognised by. The majority of the fonts are serif, to connote a
smooth feel for their album, while the san-serif fonts such as Christina Perri’s
album creates more interest and conveys more of what the album is about.
Potentially having multiple sides of the album being exposed to the
audience.
Elle Goulding, Ariana Grande and Adele have all gone for a capitalised font,
this perhaps makes it more easy to read as well as conveying a similar theme
of love, as this is a style of song all artists share. It also characterises their
name in the pop genre, how they themselves are big within the pop industry.

4. Possible fonts for the artist’s names.
The first potential font I’d use is ‘KG Somebody that l used to know’.
This is a serif styled font is more dainty and fragile then other fonts.
This reminds me of a typical pop artist’s font style, so it’d be good for
recognising the genre these artists are in especially since they are new
to the pop genre. I’d use this for the artists name because it’s quite
plain and simple which could be interpreted that this album is there
talent exposed, there’s nothing artificial or fake about their music just
simply talent.

5. Font 2: Heilo
This again is a serif styled font, however with this one I’d go for the
semi-bold design since it brings a bit more definition to this style so it
doesn’t get washed out on the album cover. l don’t want to use too
much of a simple font as they are new artists and exploiting their talent
is important to differentiate them in such a busy genre. This font style is
similar to established artists such as Adele, so it can give pop audiences
a sense of familiarity.

6. Font 3: Chronic Delivery
For my final choice I’ve chosen something different to the other fonts,
I’ve gone for a san-serif styled font. I’ve done this because perhaps the
way to gain audience is to use a interestingly designed font for the
artist’s names so that this creates curiosity to the readers who’ll see
the advert/digipak. Creating star image for the artists. This is also a font
similar to what Ariana Grande uses, creating industry links again giving
a audience a familiar style they’d already recognise.

8. Font 1: TheGanesha
This is a san-serif font I’ve not seen in the pop genre. So this would be a
ideal font to create a more defines star image. Also the appearance of
this font gives off a more fairy tale/mysterious look to it, which is the
style l want to connote with both the digipak and promo poster. The
curved edges gives a more cryptic appeal to the album, allowing a more
complex meaning to be interpreted by the audience. Breaking the
generic conventions in the pop genre.

9. Font 2: Beacon
Again this is a san-serif font to contrast with the serif fonts of the artists
names. As this will be a debut album choosing the right font is
important, and this style of font is something that mirrors artists star
image we created in our music video also the album would be easily
recognisable as pop. Again, Ariana Grande uses a similar styled font for
her latest album ‘My Everything’, so this would create cohesion
between established existing products.

10. Font 3: Brilliant
Finally I’ve chosen this font for similar reasons I chose the last font,
because it reflects the star image we’ve tried to portray in the music
vide. A star image of relaxed, relatable girls who are purely having fun
creating songs. The appeal of a hand written font, again reinforces the
idea that the girls talent isn’t artificial they’ve done everything
themselves and worked hard to get to the point of releasing their first
album.