This poster for the film "The Uninvited" uses visual techniques to convey the horror/thriller genre. Layered images like a girl behind fogged glass create a spooky feeling. The setting of an ominous house surrounded by woods is a common trope in horror films. Low-key lighting and the inability to see the girl's face further establishes the thriller tone. The childlike typography of the tagline "Fear moves in" written on a steamy window also aligns with genre conventions. Together these visual elements clearly communicate the narrative and genre for the target audience.

2. ‘FEAR MOVES IN’
Posters have to be eye catching in order for people to go and watch the
trailer online or even go to see the film in cinemas.
This poster is able to record the genre and narrative of the film and
makes it visible to the audience, this is important so that they know
what genre they're expecting to see and people who like this film genre
will go and see the film.
To make the narrative and genre visible to the target audience from the
simple tag line ‘Fear moves in’.

3. LAYERING OF IMAGES
Layered images have been used in order to create the image used on
the 'Uninvited' film poster. Layering the girl with the fog and
the woodland creates a spooky feeling. The use of woods is common in
horror films. The picture of the female behind the window pane, is
looking into the window looking in at the audience but the audience are
unable to see her face, as the image is back-lit. Low key lighting is
iconographic of the thriller genre. The whole surrounding; the gloomy
house, the woods, the darkness and the girl looking in without being
able to see her face screams out horror/thriller genre.

4. TYPOGRAPHY & TAGLINE
The typography is as if it has been written on a foggy, steamy window
and is very child like font. This is used a lot in this genre of film.
'The Uninvited' film poster notes the producers above the title of the
film. The reasoning for doing this is so people can gain some sort of
expectation to what the film would be like, the expectation of the film is
going to be greater from the audience if it is by the same producers of
previous successful films.
The narrative is summed up in the tag line '