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The Pitch
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- 2. OVERVIEW Coming ofage teen drama, with slight elements of comedy. Their misconceptions make her an outcast. But is she really that different to them? *name* is an outcast due to their mental illness, using their camera as their release Films such as perks of being a wallflower meets Submarine
- 3. KEY CHARACTERS FemaleProtagonist- Witty and narcissistic The school life photographer Suffers from OCD – takes photos to relieve anxiety An outcast Protagonists “friend”- Not very close friends with the protagonist however it appears that it is out of pity. They are aware of their mental illness and how they take photos of people.
- 4. PROMOTIONAL CAMPAIGN Perksof being aWallflower Campaign Don’t want to reveal the main character, just want to hear their voice. Achieved by using many POV shots or back shots of the protagonist USP- addressing mental illness, the main character isWhitty and narcissistic while coping along but still yearning for people to speak to. The camera and the idea of them being alone without anyone to speak to Words repeat, visual elements repeat across all products Camera is a main theme
- 5. TEASERTRAILER Action, keyevents, characters, use of text graphics, voice over, etc. Include mood- board images if it helps illustrate this well. POV shots to not reveal the characters identity Make it clear how the teaser emphasizes the aspects you said were part of the branding (genre, narrative themes, character representation, etc.)
- 6. POSTER Our film posterwill have some similar conventions of the poster from "Submarine" this uses the protagonist as the focal point of the poster. However, we are going to use the prop of the camera to suggest the importance of this object within the characters life to also connect to our TeaserTrailer and Magazine Cover. This mock up poster is in black and white however we are not going to use this as the image we found was already in this setting.We are also using a color scheme of yellow and blur too create a similar tone to "the Perks of Being a Wallflower"
- 7. MAGAZINE COVER Our Designfor our magazine cover is to highlight the protagonist in the film who has the front page image. We have usedTotal Film as our magazine company as they advertise many films (mainly well established) which connect to the films promotional campaign which we would like to use to create continuity within our Promotional Package. The draft for our Magazine cover uses the same color scheme of yellow and blue to create a youthful tone and create a similar to Perks of Being aWallflower. However, the image which was used for this mock up did not use the correct lighting colors for the cover instead we would useYellow and Blue lights to continue with the continuity of our theme.
- 8. TARGET AUDIENCE Teendrama- range from teens to young adults The themes of friendship attracts a younger audience May attract a predominantly female audience due to the romantic factor involved Both sexes are targeted May appeal specifically to people that can relate to the storyline e.g outsiders, introverts, loners.Also could appear to those interested in photography as it is a main theme of the film We can target the audience through social media as it is aimed at teens who are usually on social media The film Submarine uses one artist for all of the songs in their film which could've widened the target audience to people that like that artists music. We could do this too to bring in a different group of people.
Editor's Notes
- #5 Genre, narrative theme, character representation Don’t want to reveal the main character, just want to hear their voice. USP- addressing mental illness, the main character is Whitty and narcissistic while coping along but still yearning for people to speak to. The camera and the idea of them being alone without anyone to speak to Words repeat, visual elements repeat across all products Camera,
- #6 Voice over/narration of main character Teaser will have the same font Repeating motif of camera, same character,