The film poster for The Silence of the Lambs depicts a vulnerable looking woman with a butterfly covering her mouth, alluding to her being silenced. In black, grey, and white tones except for her eyes and the butterfly, the poster creates a mood of mystery and sympathy. It encourages viewers to watch by featuring well-known stars and noting it is based on a best-selling book. Overall, the poster hints at danger and a woman in need of help through its unsettling imagery and minimal use of color.

1. A film poster includes the basic
information. It doesn’t inform the
audience much about the plot, but
may have a picture of the stars,
and the name of the film.

2. • Posters promote an issue, the objective of a poster is
to promote the information on the trailer, in our case it
would promote our film, so it would encourage
individuals to watch our film.
• Film posters help promote a film similar to a film trailer.
• Film posters are displayed in many different place such
as bus tops, billboard and underground stations.
Because a film poster is a physical thing, it can be
promoted literally anywhere.

3. Analysis of Posters.
(variety of genres)

4.
At the bottom of the poster the film title 'Leap year' is
written in white with the green background which could
denotates the white and green that is in the Irish flag since
the film is based in Ireland. The main colour that is used in
the film poser is the red text; this connotes passion,
romance and love. The shot type that is used is a two shot;
this is used because it shows emotional reactions between
the individuals. The main symbol used in the poster is the
ring box the female is holding with her right hand, the
audience automatically know that romance is key in this
movie. The main figure is the female who is in front of the
male character, who looks rather dazed whereas she
knows exactly what she wants. This tagline works to
produce a humorist/sweet happy ending feeling. The
message in the posters primarily visual is a relationship.
The target audience for a romance film like this is females.
The persuasive technique that are used by the poster is the
little messages above both characters that state that she is
going to propose to her boyfriend and the male behind her
isn’t her boyfriend. The genre conventions that are used
are the romantic relationship between two characters,
conflict between the hero and heroine but they get together
in the end. On the females face she has a
expecting/knowingly shocked facial expression while the
male character looks surprised. An on-coming romance is
completely predicted by this poster and this reflects the
narrative.

5. The colours used in the film poster of 'Law Abiding Citizen' are dark dull colours like grey, dark blue, black and white this
is gives us an idea that the film isn't going to be an happy one. The shot type in the film poster is an extreme close up of
the main characters face, he looks angry with cold expressionless eyes. In the background within the title a picture of a
man looking up towards the main character is visible and behind him are many buildings. The messages in this film is
obviously visual because the poster foreshadows an unhappy ending. The deaths in "Law Abiding Citizen" are designed
for a target audience that wants to see bad guys get what they deserve as terribly as possible. Their are two well known
stars used in this film, the main star was Gerard Butler and the second was Jamie Foxx, people have already watched
most of their previous films so they definitely want to watch one which they are both in. The film contains three genre
conventions that is crime, drama and thriller. The crime conventions would be that the 'good guy' tries to get the 'bad guy'
to stop his wrong doings. The drama conventions in this film is the fact that the law doesn't help this man so he takes the
law in his own hands. The thriller conventions are presented by the crimes the good guy commits trying to get justice he
then ultimately becomes the 'bad guy'.
Jamie Foxx was probably
used as the USP as he is
very well known in the filming
industry. The promise that
this poster holds is a good
thrilling justice and that may
be through deaths. The
tagline ' They killed his family
now justice is his vengeance'
is a cold shocking sentence,
it aims to interest people.
The narrative shows slightly
through the poster as the
tagline states that he is
defiantly going to get his
revenge but we as the
audience yet don't know how.

6. At the bottom of this film poster 'The Expendables 2' is written
in Grey block letters, also there is a strong use of red, the colour
of fire and blood, so it is associated with energy, war, danger,
strength. In the film poster their are many characters that are
present but their is one man standing right at the front to show
that he's mainly in control of the whole group or maybe of the
most importance. Symbols like the guns that most of these men
carry shows us that this film will involve a lot of violence. The
main background of the poster is the burning buildings and burning
airplane, this shows that the men may have caused the damage or
they may be trying to stop people from causing it. The message
this poster presents is extremely visual its showing us action,
death and anger. I think the intended audience for a film like this
are people who hunger for adrenaline, action and destruction. The
main persuasive technique used i think would be the stars names
at the top of the poster, all of these male characters are well
known for their successful films in the action/crime genre, this
will definitely attract all their fans and band together and
ultimately the film will succeed. The action in this poster is
presented by the mass destruction, guns, black/army outfits and
explosions. Stars such as Sylvester Stallone, Jason Statham, Jet
Li , Bruce Willis and Arnold Schwarzenegger were probably used
as a USP since their all very well known. Bloody deaths and
violence is promised by this poster, the tag line 'Back for war'
shows that they have done this before and are back again to fight
once more, it works to make the audience feel as if their may be
some unfinished business in this movie. The narrative is shown
slightly through this movie since the audience already know that
this film contains an all-star cast of old-school action hero's .

7. Analysis of poster (within
horror/supernatural genre)

8. The movie title is presented at the bottom
middle of the poster it is in bold italic misty grey
font. The title ‘the’ is writing in the middle of the
large ‘O’ in the unborn. The colours of the
posters are misty blue/grey and white &black.
The shot type is an over the shoulder shot from
the young boys point of view, this puts the
female at an vulnerable position. The design of
the movie poster contains a large image of a
female in her underwear looking in the mirror
and in the mirror an image of a young boy is
presented. The reflection of the mood is rather
mysterious and fearful because most
individuals have a fear of looking in the mirror
and seeing another person looking back at you.
The other image would be the background
settings, that is the bathroom, that is where the
tagline is and that is ‘Evil will do anything to
live’. This show that this ‘evil’ will attempt to
harm many others just to stay alive at all costs.
The tagline makes you feel as if you should
expect the unexpected and be alert. As the
woman is in her underwear this tells me she is
in a exposed position. The intended audience
would be individuals who have a preference for
horror and psychological thrillers.
UNBORN

9. THE INVITED
The main colors used in this film
poster are grey, black and white these
sort of colors are seen as a
connotation of a bad omen. The title
is the invited’ it is a misty grey font,
and it looks wonkily written as if
something is already wrong. The
poster is mostly visual. The image of
a female looking in the window from
outside the house as if she wanted to
see if anyone was inside refers back
to the title. The sense of danger, fear
may be because of the fact that we
cannot see the woman’s face. In the
background of the woman we notice
many tall trees, we assume we are in
a cabin and this would mean that the
poster was set in a remote area, the
mistiness of the surroundings makes
the person stay indoors. This movie
poster encourages is audience to go
see this movie because it makes us
wonder who is trapped in and why do
they fear the outsider and if the
outsider is the ‘uninvited’ and will it
force itself into the house. The tagline
is ‘Fear moves in’ ‘Get invited.’ ‘Can
you believe what you see?’ the
feelings it evokes in an individual is
fear and nervous.

10. The silence of
the lambs
• The movie title was in a worn out red colour at the
bottom on the poster, it’s very easy to read. The
colour red connotes passion, blood and danger. The
main actors are also shown on the bottom of the
page they are Jodie Foster, Anthony Hopkins and
Scott Glenn. If actors are well known this
encourages people to go watch their movies or if
they have previously stared in previous movies that
have been successful, this will also encourage
individuals to go watch the movie. The main image
of the poster was the vulnerable looking woman who
has a butterfly on her mouth, this stops her from
talking. On the butterfly there is an image on a skull
this could connote death. This reflects the mood of
the film because the design on the poster makes us
as the audience think that this woman is being
forced to shut her mouth because of what she
knows so she is not allowed to talk out. The framing
of this young woman’s face is used in a form of a
close up, why they have used this shot is because
we can then understand what sort of character she
is but her face looks rather expressionless and the
only image that makes us think that she is the one
that needs help is that fact that something is keeping
her mouth shut.. The whole picture is in black, grey
and white apart from the woman’s eyes and the
butterfly that covers her mouth, they are both a
hypnotising gold. The mood that is created when
looking at this film poster is sympathy and mystery
because we want to know what is going to happen
next. A tagline is used is at the bottom of the poster
and it’s just below the film title ‘’from the best seller’
this tells us that this movie was from a book, this
means that already many people will go to watch this
movie , if not for the film itself but also to compare
the book to the movie.