The document analyzes various elements of the trailer, poster, and magazine cover for the film The Woman in Black. The trailer uses long shots to make the main character seem vulnerable and alone. Shots of a creepy, abandoned house establish the film's setting. The poster features a mysterious close-up image and minimal text to intrigue audiences. The magazine cover maintains consistency with the trailer by featuring the main character and creepy house setting, further establishing the film's horror genre elements and mystery sub-genre.

1. Cinematography:
TRAILER
ANALYSIS
As the trailer begins we are presented with a long shot, this presents to us
one of the crucial characters. The fact that it’s a long shot makes the
character look very small in the frame which is effective because it makes
him appear very vulnerable and alone which immediately makes us
sympathise with him. We are also presented with his surroundings of a train
stations which then creates ideas that this character is possibly going some,
it intrigues the audience.
There is a really long shot of a car travelling down a long and distant road-this
is useful because it is presenting to us the location of film. The way in
which the house is presented far in the distance of the shot, at the end of
this long, narrow road created the idea it is something people stay away
from. It is make it seem very creepy and desolate which will excite the
audience.
The multiple wide shots used when presenting the house are very effective

2. Sound:
The trailer begins with the diegetic sound of a train pulling away from a
station. I think this created a luton bus moment which is really effective
because it is straight away engaging and excting/scaring the audience.
The use of diegetic dialogue “Please don’t go up to Eeel Marsh House” is
incredibly effective because it is not only presenting a possible setting but
this would impact the audience because it is letting us know this is
somewhere to be feared which makes us sympathise with the characters.
The use of non-diegetic music throughout the trailer is effective because at
the beginning it is rather eerier and mysterious- much like the trailer itself.
As the trailer progresses so does the music and as the trailer reaches its
climax so does the music- creating the idea of a beginning, middle and end.
The use of sound effects such as people screaming makes the trailer more
tense and amplified as the horror is more believable and will put the
audience on edge and make them want to know more.

3. Editing:
The use of fast paced editing throughout the trailer helps convey the genre as
for the constant flicker. This helps create tension and fear that something un-expected
might happen.
The use of montage helps to introduce and central characters and lets us
know a bit more about the storyline and the reasons he is going into the
house and what he finds there-which is the central theme. This type of
editing isn’t normally conventional to the horror genre but it is incredibly
effective at evoking fear and tension because it brings the trailer together
well and gives the audience an idea of what to expect in the film- it make
them excited.
The use of fade to black makes the storyline easier to follow and transitions
between the films effectively. It also adds to the horror and mystery
successfully as the colour black connotes danger. It is like we are being drawn
into the darkness, into the danger; it helps makes the film seem more

4. Mise en scene:
The use of costume in the trailer is very effective as it is one of the first
things we notice. It straight away lets us know that this film is based in the
past- it creates an interest because it is different from other normally more
modern horror films!
The mise en scene of the exterior/establishing shot of the house is
incredibly effective because they have made it look incredibly spooky with
surroundings such as, what would be considered quite simple, overflowing
garden! It is dishevelled and uncared for- it is straight away letting us know
no one has been to this house for a long time, which will excite the audience
because they know it will mean danger.
The various props used in the house such as old paintings, candles, large
candle chandeliers and old carpets and curtains etc are all very important
because they help continue the image of this creepy, gothic house and it
again reminds us that no one has loved there for a long time.
The use of the photograph of the family of 3 is useful because it is giving us

5. Teaser Poster
Analysis
I think this is a very effective teaser poster as it gives very little away. The
use of a very chiaroscuro image of a characters face is effective as It is
placed in the middle of the poster in out direct line of visions. The whole
chiaroscuro effect is giving us clues of the genre as this is something used
massively in horror films as it makes the characters look mysterious and
interesting and almost questionable. We see this image and immediately
know it is something quite dark. The dark background is equally effective
because it is again representing the genre as black is commonly used
within the horror genre as it helps to connote danger, which goes
fantastically with the mysterious photo.
The use of typography is an equally effective point of this poster. The big
block-like letters and the white font fit in very well with the rest of the
poster. The white against black works well because it provides a good
balance. All the font stands out and is clearly visible- it would definitely
catch someone's eye! The font of course also represents that horror genre,
its big, bold and defined; it looks powerful and definitely screams horror.
What is actually written on the page- or lack of- is a very important point
to this poster. The main text on the poster is the actual title of the film,
slapped in a perfect position in the middle of the poster which will
immediately grab attention and they can straight away see the name of this
film. They have also included the name of the films star, Daniel Radcliffe, at
the top of the page which is typical placement for any film poster. This is
very effective because he is a very well known and popular actor and they
know people will see that he is in this film and could be more inclined to go
a see it! The only other information they have included is “In cinemas now”-
which once again another effective point because it is leaving people on
edge, They’re not even telling us when the film is coming out, just that it

6. The Woman in
Black Diabolique
Magazine cover
The main character of the film is not
using a direct mode of address which
creates an enigma to it’s audience,
what could he be looking at? This
represents the horror genre. The
magazine is showing consistency as
they have used this image of the main
character featured in the trailer.
The background is presenting an old,
creepy house covered in vines and
over-grown leaves etc. This presents
the idea of the house being abandoned
and perhaps haunted! This kind of
setting is a huge horror film convention
The costume we see the main
character wears straight away gives us
an idea of when the film is set- in the
past. His clothes also represents what
investigators would typically wear.
From this we can get the idea the the
film could have the sub-genre of
mystery. The black colour of his coast
also represents the genre as black
represents danger.
The silhouetted figure in the background
presents another enigma, what could this
figure be? Does it relate to the abandoned
house?
There is of course the conventional
parts of the magazine cover. The main
heading is big and bold, the white font
works well with the rest of the cover,
and the orange highlighting helps it to
stand out and be eye catching! The
other fonts and colours used add
continuity to the page as they all
match up and go well together. They
are eye catching and bold and could
grab the consumers attention.
They have used the same font that they have used for the
teaser poster and trailer, which shows continuity. It also
makes a link between them, and the repetition of the font
will make us remember it, and the film. They have also
achieved this by making it the biggest text on the cover-the
most noticeable!
There are typical sell lines used on
the front cover’ advertising other
films. The human centipede 2 is
another horror film which suggest
this magazine focuses on horror
films.
They have included the star of the
films name which is effective because
he is a well known star and it well
attract attention. Hammer studios will
also attract attention as it is a very
well known horror studio from the
60s, it being revived is very exciting