This is my evaluation on what ways my media products (teaser trailer, poster and magazine cover) develop or challenge forms and conventions of real media products.

1. Question 1
'In what ways does your media product use, develop or
challenge forms and conventions of real media
products?'

2. Titles

3. We noted how on the 'Room' and
'Everything, Everything' poster, a tagline was
used to portray the themes in the film. On
the 'Room' poster, it is seen at the top and
on the 'Everything, Everything' poster, it is
seen under the left photo of the character
Ollie. The 'Room' poster includes its billing
block and so there is quite a lot of
information at the bottom. By putting the
tagline at the top of the poster it ensures
that it stands out and is seen.
On both posters the taglines follow the font
and colour schemes and are both written in
fairly small writing. This is to attract more
attention to the title of the film.

4. We followed this convention of having the
tagline on our poster. We decided to place
it at the top of our poster, like the 'Room'
poster, due to there being a lot of
information at the bottom and us wanting it
to stand out. When we tried it at the
bottom it became overcrowded and it did
not stand out. We kept the font style
and colour scheme with our tagline and
decided to highlight the word 'danger' in
yellow to emphasise the theme of danger
and drama in our film. We got this idea
from the poster of 'Room' also as we
noticed how they had highlighted all of
their key information in yellow.

5. We looked closely at how many and how often a title was shown throughout other trailers so
that we could use similar ideas about where to place our own. Moreover, we looked at the
wording in these titles and what sort of things were mentioned. We took ideas from two trailers
in particular; 'Room' and 'Everything, Everything'.

6. It was also taken into account what each title stated. From the screenshots above, you can see how they sold
the film by mentioning how it was created from a 'best-selling novel'. When the film is released is shown on its
own title which emphasises its release and ensures that the viewer knows when it is.
The final title that is shown before the actual title of the film, is the tagline of the film. This is also included on
the poster which adds to the brand identity. By having this tagline near the end leaves the viewer feeling
inspired by the themes that are in the film.
In the teaser trailer for 'Room', a title is shown at the timings 0:16, 0:22. 1:01 and 1:10. We noted how the tiles
were shown in twos and were spread evenly throughout.​

7. In the trailer for 'Everything, Everything', there are titles shown towards the end at 1:13, 1:16,
1:21 and 1:25. These are within 3-5 seconds of each other which picks up the overall pace of the
trailer and hence creates more excitement in the viewer.

8. Following similar timings to that of 'Room', we showed titles at the timings 0:16, 0:21 and 0:27.
These are spread out fairly evenly in the beginning of the teaser which creates a pace.
We also followed the wording from 'Room' as we thought
that these sentences were appropriate for the genre of
film that we were selling as well as enabled us to give
information out to the viewer.

9. When watching the 'Room' teaser trailer we also noted how they had used the tagline in one of their titles.
Despite us also including the tagline in our teaser like they do in 'Room', we decided to cut it up and show it over 4
separate titles. We did this as we intended to quicken the pace towards the end of the teaser in order to add more
excitement to the viewer. We used this idea from the trailer of 'Everything, Everything' who showed titles every
few seconds in between action to quicken the pace at the end of their trailer.

10. TheTitle

11. From looking at the teaser trailers 'Room'
and 'Everything, Everything', we saw how
all of the titles were shown at the very
end of the teaser. We followed this
convention as by doing so, it leaves the
viewer knowing exactly what the film is
called so they are able to remember it.

12. Costume

13. In modern day dramas, characters' costumes tend to be normal looking clothing and nothing
that stands out to be too over the top. This is proved in the dramas that we were researching;
'Room' and 'Everything, Everything'. This is due to dramas being based on real-life and realistic
events. As the narrative of 'Room' is similar to ours in the sense that they both have characters
trapped, we noted what Jack and ma wore when in the room to get ideas for our character's
costume.
As you can see, they wore basic, oversized t-shirts. This was due to them being given their
clothing and being underfed.

14. We did not think that our character, Ivy, would be particularly stylish as she has had nothing
to base her fashion on and would simply wear what she was given by her 'mum'. Unlike
'Room' where their clothes do not fit well, we thought that the mum would give Ivy the
correctly sized clothes due to her not being as brutal as 'Old Nick' from 'Room'. For this
reason, we decided to dress her in basic fitting clothing; a green jumper and black leggings.​

15. For our character Ivy, we wanted to show how she has
this connection to the ​outside world even though she
does not know it. The green jumper makes this ​direct
link to the natural world.​
The white scarf that Ivy wears when outside the house,
links her back to being trapped in the house by
showing how she feels the need to feel secure and
hidden in something.​
We noted how colours can often have underlying
meanings in films and particularly in dramas.​
For example, in 'Everything, Everything', the character
Maddie wears white clothing when
she is stuck inside her house which conveys her purity,
whereas the other character Ollie wears
black to show him to be more challenging and rebellious.​

16. We saw how on the poster of
'Room' the characters costumes
are the same as some that they
wear in the film. This contributes
to their brand identity.
For this reason, we drew Ivy
wearing a green jumper on our
magazine cover, which is what she
wears in the film.

17. Setting/
Location

18. Teaser Trailer
The settings for drama films tend to be in real life places and locations. We set 'Exposed' in a
country town in Autumn. This is shown through various shots of orange / brown coloured
leaves and this shoulder shot of Ivy overlooking the town.

19. Poster
On film posters, they often try to portray the
location in which the film is set.
On the poster for 'Room' they include the
outdoor world to show that this is what the boy
discovers in the film.

21. On our poster, we showed the location of our film in
two ways.
We added our picture of orange leaved trees to get
the sense that the film is set in Autumn. The trees
express the story as Ivy enters the outside world and is
astonished by all she sees around her, especially the
nature.
We were inspired by the outline of the corner of a
room on the 'Room' poster which subtly highlights the
narrative. We wanted also to subtly hint at our
narrative and so included a keyhole in the reflection of
Ivy's eye. This depicts how she is locked up and can
only see through this tiny gap. This also shows Ivy's
location of being trapped inside.

22. Structure

23. Teaser
Trailer

24. We wanted our teaser to be fairly slow paced at the beginning and to build up to a fast ending. This
seems to be quite a conventional way of structuring a teaser trailer from the ones that I have looked
at. For example, both 'Room' and 'Everything, Everything' trailers build up to a fast point near the end.
The other trailer that I looked at, 'Kidnap Capital', did not do this however and kept the same pace
throughout. This worked well for 'Kidnap Capital', I think, due to the more unusual events in the film
and so the production company were able to make the teaser focus around this bizarre place instead
of making it full of action. For 'Room' and 'Everything, Everything', however, I think that this building
up to a fast paced ending was a good structure as this shows the dramatic side to the film.

25. Poster

26. Tagline: top of the poster
Image: shows the two key
characters.
Title: largest writing.
Highlighted with a box
around it.
Billing Block: compressed writing.
Almost unreadable. Bottom of the
page.
Selling point: tells the viewer that
it is based on a popular book and
so suggests that the film will also
be popular.
Release Month and Year: in
yellow and slightly larger than the
surrounding text to make it
highlighted on the poster.
Social Media and
Production Companies:

27. Tagline
Image: shows the two key
characters.
Title: largest writing and
different font to the rest on
the poster. Highlighted with
colour and small drawings.
Selling point: tells the viewer that
it is based on a popular book and
so suggests that the film will also
be popular.
Release Date: in bold and larger
than the surrounding text to
make it highlighted on the poster.
Production Companies:
small at the bottom of the
poster.

28. Tagline: top of the poster
like on the poster for
'Room'.
Image: shows a close up of
the key character. We
decided on the close up to
show Ivy's eye and this links
to a shot in the movie.
Title: largest writing.
Highlighted with a box
around it.
Billing Block: we made this
compressed writing, small and put it
to the bottom of the poster, like in
'Room'.
Selling point: tells the viewer that
it is based on a popular book and
so suggests that the film will also
be popular.
Release Month and Year: in
yellow and slightly larger than the
surrounding text to make it
highlighted on the poster.
Social Media and
Production Companies:
small at the bottom of the
We used the colour yellow
to highlight the important
information on the poster
such as the title, the
release date, the selling
point and the themes.

29. Magazine

30. We decided to use 'Little White Lies' as our magazine to show our film on their
cover. This was due to the alternative approach that they have with their
magazines which we thought applied nicely for our film.
Furthermore, we thought that this particular magazine would appeal more to
our target audience due to the arty designs possibly attracting a female heavy
based audience. We figured the majority of people reading the magazine would
be from 16-35 years old as the magazine focus' on the analysis of films.
By choosing 'Little White Lies' as our magazine cover to copy, it meant that the
conventions were different to that of typical magazine covers.

31. Title of the Magazine
Clear Quality Image: key
character and background
depicting the films themes
and location.
Prizes that can be won in
the magazine: sells the
magazine more.
Other information on what
else is included in the
magazine.
Title of the film that the
magazine is promoting.
Conventions of a
Typical Film Magazine
Cover
Colour themes from the
film they are promoting: for
example, red and white.
Tagline from the film that
they are promoting.

32. White Label Containing
The: title of the magazine,
barcode, issue number,
release date and slogan of
the magazine.
Drawing: key character
taking up the majority of
the cover. The background
often depicts themes and
colours from the film.
Conventions of a
'Little White Lies'
Magazine Cover
Colour themes from the
film they are promoting: for
example, pastel shades.
Title of the film that they
are promoting.

33. White Label Containing
The: title of the magazine,
barcode, issue number,
release date and slogan of
the magazine.
Drawing: key character
taking up the majority of
the cover. We could have
made the drawing larger to
fill more of the cover.
Our Magazine Cover
Colour themes from the
film. We included blues,
green and yellows.
We were running out of
time to finish all of our
products and so we did not
get time to add our title to
the magazine cover.
The blue depicts the
outside world that Ivy
discovers.
The green jumper links the
image back to the film as this
is what Ivy wears in the film.​
The yellow is a colour
that is used for the
titles on the poster and
teaser trailers.