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Research Into The Links
Between Digipaks and
Adverts
Ellie Addison
Similarities / Conventions:
•
•
•
•

Same image used
Same placement of text with same font
Downloadable platforms offered on advert
Date of release on advert
Similarities / Conventions:

• Different image used (continues “tongue in
cheek” theme e.g. similar setting)
• Same text fonts, but different placement
(perhaps to accommodate the different layout of
the picture?)
Similarities / Conventions:
•
•
•
•

Same image used
Same placement of text with same font
Use of reviews on advert for promotion
Advert appears to be extension of Digipak cover
Similarities / Conventions:
• Different image used. Still follows theme as
represented by a similar costume
• Same font style and colour, however different
placing
• On advert there is a picture of the digipak
Similarities / Conventions:
•
•
•
•

Same image used
Same placement of text with same font
Mention of some of the songs available on advert
Links to internet platform (website)
Similarities / Conventions:
• Same image used
• Same placement of text with same font
• Includes a picture of one of the singles
(promotion)
• Links to downloadable platforms

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Research into the links between digipaks and adverts