The document provides an analysis of a digipak design for an indie folk album. It describes the design elements and artistic choices made for the front and back covers, as well as inside images and CD art. Neutral colors and a handwritten font create a simple, nostalgic aesthetic. Nature imagery and the artist's gaze imply themes of loss and longing. Continuity is achieved through a consistent color palette and typography across all elements of the packaging.

1. Digipak Analysis

2. •The overall look of my digipak has a neutral simplistic feel with the
use of dark colourings which promote a chilled vibe and feel to my
digipak. My promotional packages have a narrative which follows the
story of friendship and loss and that is why I used the album title
‘Whisper’ having connotations of secrets and potentially lies, which
happens between friends. The typography which is similar to that of
handwriting is conventionally seen on indie folk album covers which I
feel adds to the idea of simplicity as its written in a whitish/yellow also
giving the impression of innocence as well as a naturalistic look. I
carefully chose to use this particular font for the albums writing as I
think although it is clear and simplistic to read it also has a innocent
feel to it as the handwriting looks quite childish.
•To create the fonts, I used a website called dafont.com and
downloaded one of their premade fonts allowing myself to choose
exactly what I wanted on the digipak, I then proceeded to change the
size and colouring of the fonts on Photoshop. After this I altered the
scale of the font and positioned it with the selection tool central in the
digipak front cover ensuring that it did not cover the main image on the
front cover.
•I felt that by putting the artists name and album name as the same
font it would create familiarity for the audience and would create a
memorable font for the artists name. Also if I did decide to have
different font styles for the artists name and album name it probably
wouldn’t of fitted as I would have also had to alter the back of the
digipak.

3.  The front cover uses several different images that I took
during mine and the talents photo shoot, blended together
by changing the opacity levels of the images. I also
repositioned the images so that the trees wouldn’t cover
the whole of my artists face but also just enough to make it
clear that it was a tree branch. The medium close up of her
faces helps the target audience identify her from a
distance. The overall image have several purpose and
connotations. For example, my artist is not making direct
eye contact with the camera, which is unconventional of a
front cover however it connotes a sense of loss or distant
thinking to the audience possibly reflecting how the album
will make the audience feel. The target audience will also
be able to detect this album as a indie folk album as they
also typically feature nature and connote innocence. The
image is quite unconventional as the overlays make the
image look more abstract and the white glowing ring
around the overall image was chosen to make it look like a
moon matching the artists name ‘Luna’ which has the
meaning of the moon. The shot image is quite impacting
and although isn't brightly coloured is eye catching because
it is so unusual.
 The outfit that isn't particularly featured on the front cover
of the digipak shows the artists innocence matching the
connotations of the overall image. I chose a white dress for
the artist to wear as it connotes naivety to show the
vulnerable side of the artist as well as her music.

4. Back Of Digipak
 For the back of the digipak, I used the brown colouring on the front of the digipak for the
basis of the back of the digipak. This allowed it to blend in with the nature/ simplistic theme
already displayed on the front of the digipak.
 To further display the use of nature I used a tree brush for the back of the digipak so that
the back didn’t look as bland. For this I ensured I used a lighter caramel coloured brush sp
that it was clearly visible in comparison to the brown background and the text.
 The overall look of the digipak has a haunting, nature feel to it with the overlayed layers
and the nature surrounding it giving a darker feel with the ‘mood’ lighting. Also the
typography on the digipak has a sort of careless connotations to it symbolising innocence
and heartbreak. The music video has a part narrative/abstract feel to it allowing to show the
longing on the artists face and the actresses face in the music video.
 The songs on the album are clear and easy to read like the fonts used on the rest of the
digipak creating a house style (also shows continuity between this product and the website.
The typography contrasts with the brown background to allow them to be readable but also
allowing it to fit in with the nature earthy theme. The contrasts colours could also connote
the innocence of the artist which is contrasted with the feelings of being lost featured in the
music video.
 Stereotypically, like most digipaks, my artists songs are all presented in a conventional
format so that it is clearer for the target audience to read and to ensure that it is still quite
conventional.
 Finally, I added a record label and the artists website details to help identify and brand my
product. I also added the barcode to make it more conventional and to allow my target
audience to buy the physical copy of the Digipak.

5. Inside images:
• For one of my inside images I used the image features on
the website I have made to show continuity and familiarity
for the audience. By using this image, I felt it gave
connotations of determination as the artist looks as
though they are overcoming something. The dark
colourings continue onto this shot also giving the image a
old looking effect. This is also a convention of the indie
folk genre with the artist not making direct eye contact
with the audience connotation a sense of mystery.
• The next image I chose was of my artist in a close up shot
stood within the same field as the other shots looking to
the sky. The artist in this shot as a smirk on their face
which has connotations of happiness and suggests that
my artist is hoping for something. By editing the image in
a dark colouring it gives the overall album a nostalgic look
to it.
• As these images face each other in the digipak, it
suggests that the artist is looking at her past/future for
example, the one of the images is darker then the other
connoting the ‘darkness’ in the artists past but being
determined to overcome it and the other images looks
more brighter and ‘glowing’ suggesting that she has
overcome the past but is still hoping for better things by
being optimistic.

6. CD images:
PICTURE 1:
To create continuity like the other CD image I placed a brown ring
around the image to follow the brown and white house style I have
created. I also used the sleeve of the artists white dress to feature
in the shot so that it wasn’t another image of the artist. I
duplicated this image and overlayed it on itself so that I could
achieve this doubled effect look. PICTURE 2:
For this image, I edited one of the images to look like the front
cover /9the brown ring around the image) to create continuity and
had the artist look at the camera. This is quite unconventional of a
typical indie folk album but I felt that some eye contact with the
audience was essential. The forest scene in the background give
overall nature connotations to the cd image and creates continuity
throughout the whole three products. I have also placed the artist
in the white lace dress to connote naivety and longing for greater
things.