1. Digipak is a patented term, belonging to AGI Media. It was created around 2000.
It's typically made up of a book style outer binding, with one or more plastic trays capable of
holding a CD, DVD or both. Digipaks were the first alternative to jewel cases to be used by
major record companies.
Digipak style packaging is usually used for CD singles or special editions of CD albums.
Digipaks are self contained and protect the disc better than traditional jewel cases. They can
be covered with graphics inside and out, making them more visually interesting than
traditional cases, which only feature paper inserts and booklets.
<< Traditional jewel case
Digipak >>
2. • Text-name of band, name of album, track listings, price, bonus material,
website, blog, credits: name of record company, songwriters, record
producer, musicians, musicians thanks, where/when recorded.
• Pictorial-picture of band, band logo, record label logo (back), barcode
(back), DVD logo (back), CD logo (back), website banner (back).
• Design-colour and style to fit artists genre, unfolds, cardboard sleeve,
adverts, booklet, DVD, shape.
3. For the audience
For the industry
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High level of graphic versatility.
Offers more than just a CD.
Less likely for disk damage to occur.
Can be collectors items. Opportunity to
make money selling digipak when rarity
increases.
Sentimental value. Customer perhaps
attended one of the live shows featured
etc.
Bonus features audience is unable to
access elsewhere e.g videos, pictures,
bonus tracks. Helps with convergence and
synergy
More economically friendly as most are
produced from recycled paper or card.
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Can charge more for Digipaks than albums
or singles.
More creative flexibility
Gain more attention from the public and
possibly sell faster in the case of ‘special
editions’ and ‘digitally remastered’ media
Being economically friendly makes the
company look good, may help influence
consumers decision.
Large advertisement/promotional
opportunity. Can include leaflets
promoting band merchandise
(ringtones, clothes etc)/other bands
signed to the label.
