The 1979 film Alien had a budget of $11 million and was produced by 20th Century Fox. Directed by Ridley Scott, it starred Sigourney Weaver and John Hurt. The story follows the crew of a commercial starship that is awakened from cryo-sleep to investigate a distress call from an alien vessel, where they encounter a nest of eggs and are attacked by a deadly organism. It was filmed using practical special effects for the planets and alien costumes. Alien was released widely in the US on November 1, 1979, the same week as the films Running and The Rose.

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Alien
$11 million
20th century fox
Ridley Scott
The Martian
Sigourney Weaver
Ellen Ripley
John Hurt
Kane
In deep space, the crew of the commercial starship Nostromo is awakened from their cryo-sleep capsules
halfway through their journey home to investigate a distress call from an alien vessel. The terror begins
when the crew encounters a nest of eggs inside the alien ship. An organism from inside an egg leaps out and
attaches itself to one of the crew, causing him to fall into a coma.
Special effects for the planets and costumes of alien.
November 1, 1979
Wide release
Running
The Rose
Franchise

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Star Trek: The Motion Picture
Adults
Scary alien and gory special effects
Trailer- sample from movie to excite audinces
Film poster- give a small example of what the film will be about
Merchandise- t shirts so people will see them and want to watch it
Quite large
Unique alien never been seen before. Cool exciting special effects, was made to entertain and amaze the
audiences, making sure the special effects were the best anyone had ever seen.