Back to the future case study

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Back to the future
19 million dollars
Amblin Entertainment
Robert Zemickis
Other films- A Christmas Carol, Forrest Gump, The Polar Express, etc.
Michael J. Fox
Other films- Stuart Little, Greedy, Teen Wolf, etc.
Christopher Lloyd
Other films- The Addams Family, Piranha 3D, The Dream Team, etc.
Marty McFly, a typical American teenager of the Eighties, is accidentally sent back to 1955 in a time
machine invented by slightly mad scientist. During his often hysterical, always amazing trip back in time,
Marty must make certain his teenage parents-to-be meet and fall in love - so he can get back to the future
Filmed in Pasadena, USA
December 4, 1985
Worldwide
Day of the dead, The emerald forest
Sequel

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Teen Wolf
Young adults
The performance skills were spectacular, the film was accessible to all ages, and the casting of every
character involved was great.
Trailer
Pepsi bottles: limited addition
Adverts and posters
To attract young adults and to be entertaining.